Marketing Professional

Marketing Professional

With more than ten years’ experience in marketing, consistently driving success for B2B and B2G technology firms. Expertise spans full-funnel lead and demand generation, thought leadership, product positioning, branding, digital marketing, campaign management, product launches, go-to-market (GTM) strategies, and business development. Proven track record of achieving revenue increases ranging from 150% to over 500% year-over-year.

Successfully led new product launches and enhanced marketing processes for prominent organizations such as AOL, Network Solutions, Verizon, British Telecom, Nextel/Sprint, Deltek, TTEC, Jacobs Technology, and PVBS. Strategic marketing campaigns have consistently resulted in higher quality leads and increased sales engagement. Collaborated with top agencies, including The Ogilvy Group, to develop impactful brands, campaigns, and industry research.

Ability to craft and execute thought leadership strategies, excel in team leadership, and foster dynamic partner collaborations has fueled full-funnel portfolio growth through innovative GTM approaches. Contributions have been instrumental in elevating lead generation efforts and solidifying brand positioning within competitive landscapes.

Possesses an MBA and a BA in Media Communications. Served in the United States Marine Corps, which instilled strong discipline and leadership. Worked as an Adjunct Professor at ITT Technical Institute, highlighting a commitment to education and professional growth.

CAREER HIGHLIGHTS:

Leadership: Served on Executive Team, built Marketing and Inside Sales teams generating high-quality leads and driving growth.

Sales Growth: Achieved a remarkable 400% increase in sales within three years by implementing strategic marketing initiatives and enhancing processes.

Company Expansion: Tripled the company's size through effective rebranding and thought leadership.

Revenue Growth: Designed and executed comprehensive marketing campaigns that boosted revenue by 150% to over 500% YoY.

Marketing Strategy: Developed an ABM paper that secured a deal with a previously unresponsive prospect, significantly driving revenue.

Competitive Analysis: Optimized sales processes, resulting in annual savings of millions.

Reseller Program: Set up a reseller program that generated over $200 million in annual sales.

Lead Generation: Launched a marketing campaign that bridged an $18 million pipeline gap, generating $24 million in revenue.

Email Metrics: Improved email marketing performance by reducing the bounce rate by 40% and doubling the click-through rate.

EXPERTISE:

Strategic Leadership

Market Research and Analysis

Budgeting and Forecasting

Brand Development and Management

GTM Strategies

Competitive Analysis

Partner Collaboration and Alliances

Analysis/Press Relations

Content/Strategy Development

Product Marketing

SEO/SEM

Lead/Demand Generation

Conversion Optimization

Win/Loss Analysis

AI Management

Internal and External Communications

Digital Marketing

Team Building and Development

Field Marketing

Organizational Development

Performance Measurement

Strategic Planning

Project Management

Email Marketing

Google Analytics

Google AdWords

Social Media Advertising

PROFESSIONAL EXPERIENCE:

Senior Director and Portfolio Marketing Leader (B2B), TTEC Services Corporation, Inc. ($2.4B CX Solutions)

May 2023 - February 2024 (position ended due to budget cuts)

Orchestrated marketing strategies and initiatives for two of the largest verticals (Healthcare and BFSI), including sales tools, lead generation, and media. Managed marketing budget and quota responsibilities for each group.

Oversaw the creation, execution, and optimization of marketing campaigns across various channels, including SEO, PPC, social media, email marketing, and content marketing.

Collaborated with senior executives on weekly basis on various projects related to vertical sales.

Oversaw sales groups on strategy and development of sales decks, collateral, press pitches, and other materials.

Managed projects with the global Agile Marketing Team that produced projects and content on a two-week interval.

Developed ABM white paper securing a deal with a previously unresponsive prospect, driving significant revenue.

Conducted market research to identify new opportunities and target audiences.

Part of AI Experimental group researching innovative AI marketing solutions for content development, video, and analysis.

Served as Project Manager in relations to the marketing team to keep material current and relevant.

Director of Marketing (B2B), JAMIS Software Corp (<$15M SaaS)

April 2020 - March 2023 (position ended due to budget cuts)

Directed the marketing initiatives targeting CFOs, CEOs and other executives for financial, human capital management, customer relations management and related SaaS products and services, including cloud hosting options.

Increased brand awareness through sponsorships, press briefings, analyst briefings, and various media opportunities.

Supervised an Inside Sales team with four direct reports; hired, trained, and supervised a team of professionals that generate new leads and promotion of marketing activities.

Monitored and analyzed campaign performance, using data to optimize and improve results, providing regular reports to senior management on key metrics and insights.

Worked closely with cross-functional teams, including sales, product, and customer service, to ensure alignment and integration of marketing efforts.

Guided SEO and SEM strategies to improve organic search rankings and drive paid search traffic.

Planned, coordinated, and managed marketing projects from conception to completion, ensuring projects were delivered on time, within scope, and within budget.

Managed press and analyst relations, including press releases, marketing engagements and company briefings.

Executed Google Ads to increase brand awareness and lead generation, while lowering overall costs to increase ROI.

Marketing Consultant, Product and Program Management (B2B), Verizon Enterprise Business Group ($166B Telecom)

October 2018 - March 2020 (contract ended)

Analyzed product sales to develop strategic multi-touch, multi-dimensional programs for retention, acquisition and upsell, into channels to ensure the portfolio was competitively and positioned to elevate brand and revenue results.

Designed and implemented segment-based marketing programs driving revenue for Verizon Enterprise Solutions (VES), using business analytics, industry, and competitive insights to develop a differentiation point for Verizon to drive sales.

Worked closely with cross-functional teams, including sales, product, and customer service, to ensure alignment and integration of marketing efforts.

Oversaw the creation, execution, and optimization of marketing campaigns across various channels, including SEO, PPC, social media, email marketing, and content marketing.

Established marketing campaign bridging $18M pipeline gap, generating $24M revenue.

Supervised internal and external communications, strategizing with key technology partners (Equinix Data Centers), and had frequent interactions with senior executives.

Vice President of Marketing (B2B), PVBS/XTIVIA Software (<$7M, grew to $28M+, SaaS)

December 2013 - October 2018 (company sold)

Orchestrated 400% sales growth within three years through strategic marketing initiatives and process enhancements.

Directed daily operations of product and brand marketing, communications, and business development.

Planned, coordinated, and managed marketing projects from conception to completion, ensuring projects were delivered on time, within scope, and within budget.

Managed the marketing budget, ensuring efficient allocation of resources and maximizing ROI.

Supervised a team of Outside/Inside Sales professionals that generated new leads and promoted marketing activities.

Rebranded the company, redesigned their website, wrote all digital content, and produced innovative marketing material.

Elevated email marketing metrics, reducing bounce rate by 40% and doubling click-through rate.

Oversaw annual client user group conferences which resulted in 100% client upsell and retention.

Executed content marketing strategy and relations to various solutions, use cases, themes, personas, and engagement.

Increased brand awareness through sponsorships, press briefings, analyst briefings, and various media opportunities.

Spearheaded thought leadership initiatives for the industry, organization, and product, establishing a strong market presence and positioning as a leading authority.

Continuous analysis of competitive environment and customer trends, improving sales and closing rates.

Developed and implemented social media strategies to increase engagement and grow the follower base on platforms like LinkedIn, Twitter, and Reddit.

Marketing Consultant (B2B and B2G), British Telecom and Asurion ($14B Telcom, $4B Technology Protection)

February 2011 - November 2013 (contracts ended)

Improved the sales team closing rate and revenue through better prospecting, messaging, business intelligence and various marketing activities.

Developed and created sales collateral to better reflect offering, value proposition, benefits, and differentiators.

Researched agencies to find best contacts, agency pain points, and partners.

Designed website portal to enhance government sales division.

Successfully managed and supervised marketing projects that were behind schedule, ensuring prompt delivery within budget constraints.

Managed campaign timelines, resources, and deliverables, ensuring all elements were aligned and executed successfully.

Conducted competitive analysis perfecting sales processes, saving millions annually.

Vice President of Marketing (B2G), TechTeam/Jacobs Technology (<$30M, grew to $90M+, Cybersecurity and Technology)

August 2006 - February 2011 (company sold)

Led company growth to triple its original size by rebranding and showing thought leadership.

Developed and implemented comprehensive marketing strategies to increase brand awareness, drive traffic, and generate leads.

Built brand awareness and recognition for four merged companies over a three-year period.

Worked closely with cross-functional teams, including sales, product, and customer service, to ensure alignment and integration of marketing efforts.

Oversaw the creation, execution, and optimization of marketing campaigns across various channels, including SEO, PPC, social media, email marketing, and content marketing.

Planned, coordinated, and managed marketing projects from conception to completion, ensuring projects were delivered on time, within scope, and within budget.

Conducted market research to identify new opportunities and target audiences.

Managed the marketing budget, ensuring efficient allocation of resources and maximizing ROI.

Guided SEO and SEM strategies to improve organic search rankings and drive paid search traffic.

Worked closely with the team to set up and configure marketing campaigns, ensuring all technical aspects were correctly implemented.

Designed logos, collateral, services catalog, website, and other material.

Provided information and suggestions with Change Advisory Board (CAB) to adhere to ISO 20000 standards.

Increased brand awareness through sponsorships, press briefings, analyst briefings, and various media opportunities.

Collaborated with partners and VARs like VMWare, Microsoft, and AWS.

Analyzed ROI for contract vehicles and task orders, as well as other opportunities in the business development pipeline.

Other related marketing consultant projects:

Network Solutions; created reseller program resulting in $40M+ during first two years.

AOL; competitive analysis and strategies for going from subscriber-based to ad generated revenue.

Nextel; product launch of new industry technology.

Sprint; marketing analysis of innovative technology and implementation.

Deltek Software; created reseller program, managed analyst relationships, aided in planning user group conference.

CERTIFICATIONS: Google Ads Search, Google Ads Display and Google Ads Measurement

SOFTWARE SKILLS: Microsoft Office, Salesforce, Adobe Creative Suite, HubSpot, Marketo, Act-On, social media and various other MarTech stacks.

EDUCATION: Master of Business (MBA), University of Phoenix

Bachelor of Arts (B.A.) Media Communication, George Mason University

MILITARY EXPERIENCE: US Marine Corps, Corporal (E4), 07/87 to 07/93, Wire and Wireless Telecommunications Engineer. Operation Desert Shield/Desert Storm, National Defense Service, Oversea Service, (2) Meritorious Unit Citation, Honorable Discharge.

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