Social Media Graphic Designer
Resume:
Jose Bono
Vista, CA *****
********@***.***
I am a seasoned marketing professional specializing in creating and implementing innovative brand marketing strategies across diverse industries. With a strong focus on thought leadership, automated marketing campaigns, and Account-Based Marketing (ABM), I excel at building and leading high-performing marketing teams. My collaborative approach, combined with a deep understanding of business development and the latest technologies, enables me to drive successful sales and marketing campaigns, develop impactful content, and build brands from the ground up. I am adept at creating value for companies and their customers by aligning marketing efforts with organizational goals and delivering measurable results. Marketing Manager
Corovan Corporation
Poway, CA
July 2022 - Present
• Created a new thought leadership content strategy to enhance sales and marketing efforts.
• Developed an Account-Based Marketing (ABM) strategy, including email drip campaigns, blog articles, and industry white papers.
• Collaborated with sales team members to develop presentations and content tailored to the needs of prospects in commercial moving, office decommissioning, commercial storage and warehousing, and technology relocations.
• Managed Salesforce implementation and integrations with VOIP systems to establish a formalized outbound calling process for the sales team.
• Led a comprehensive Google Ads campaign to drive new business across multiple regions of California, increasing leads in heavy machinery and equipment moving, commercial storage, and biotech/laboratory moving.
• Developed an internal marketing design language and process for the Employee Stock Ownership Plan (ESOP), which includes digital communications, monthly presentations, promotional products, and events.
• Created and executed a PR campaign for ESOP and succession planning, gaining coverage from national and regional outlets in California through newswire and local news media.
• Developed and managed social media campaigns focused on new employee recruiting, company culture and events, and brand recognition. Director of Marketing, Brand and Social Media
Bennett & Bennett, APC & Kelly Bennett, Esq.
Temecula, CA
September 2017 – July 2022
• Manage digital marketing, brand development, content marketing, and social media marketing.
• Collaborate with legal staff to understand family law nuances and differentiate Bennett & Bennett from competitors.
• Lead branding efforts for practice areas and new products across all media forms.
• Manage a budget for all marketing and SaaS systems.
• Produce video content for YouTube, Facebook, and Instagram.
• Oversee social media accounts on Facebook and Instagram.
• Produce a bi-weekly podcast on iTunes and Spotify.
• Develop content marketing strategies to support organic leads.
• Design sponsored content and develop multiple paid campaigns on Facebook and Instagram.
• Analyze and interpret data on clients, lead conversions, and competing firms using Google Analytics, Kajabi, and call data.
• Recruit and hire Administrative & Marketing staff.
• Manage 3rd party production resources and in-house administrative staff.
• Oversee technology and infrastructure on SaaS systems, including Microsoft 365 platforms, Teams, OneDrive, Clio CRM integration, and IP phone systems. Chief Marketing Officer
New Start Detox / New Start Recovery
Santa Ana, CA
March 2016 - September 2017
• Planned, developed, and executed the company’s marketing and advertising initiatives, admissions, alumni program performance, and business development.
• Developed program awareness through marketing content, admissions, and internal processes.
• Built an in-house team of content writers, social media marketers, web designers, and call center operators.
• Collaborated with clinical staff to capture the program's essence and differentiate New Start Recovery from competitors.
• Generated a 23% revenue increase by enhancing sales through market research, social media communications, paid campaigns, and public relations, managing an annual budget of $500,000 with $250,000 for resources.
• Trained call center operators to maximize call-to-client conversion rates.
• Analyzed data on clients, admissions conversions, and competing programs.
• Ran content marketing campaigns on Google, Outbrain, Taboola, Facebook, and others. Note: I left the company in 2017 due to the long commute and found a new opportunity closer to home.
Creative Director, Digital Marketing, and Brand
Evaero Corp.
Temecula, CA
June 2013 - March 2016
• Planned, developed, and executed client marketing and advertising initiatives, reporting directly to the CEO and COO.
• Developed Evaero’s service offerings through innovative products, web applications, compelling content, and internal processes.
• Increased revenue through successful marketing for Evaero and its clients, utilizing market research, services and product marketing, communications, advertising, and public relations.
• Managed client accounts and provided creative direction for client brands and collateral.
• Specialized in Search Engine Marketing (SEM), SEO, PPC, SMM, Email Marketing strategy, and CMS Website Design and Development (WordPress, Joomla, Drupal).
• Created print designs for conference materials, brochures, and product packaging. Note: I left the company due to a change in business strategy and products. Owner - Digital Marketing, Brand Development
Guava Graphics
Vista, CA
January 2009 - June 2013
• Established a consultancy providing digital marketing and web development services.
• Specialized in brand design, website design and development, database applications
(Microsoft CRM), and printed marketing collateral.
• Managed an offshore development team of 7 programmers and a local staff of 3 designers/developers.
• Built a portfolio of 37 clients in San Diego, Washington, DC, Jacksonville, Los Angeles, and Puerto Rico.
• Expertise in Search Engine Marketing (SEM), SEO, PPC, SMM, Email Marketing, Direct Mail, and CMS Website Design and Development (WordPress, Joomla, Drupal).
• Designed print materials for conferences, brochures, product packaging, etc. Note: I closed the business in 2013.
Creative Director
Closing Corp
La Jolla, CA
February 2006 - December 2008
• Led a team of 6 web designers and developers to release concurrent versions of Closing.com, a real estate data services platform.
• Helped consumers and real estate professionals find and compare services, saving on closing costs through a robust online platform.
• Responsible for the overall look-and-feel, functionality, and usability of Closing.com and all marketing initiatives.
• Managed, designed, and developed projects from concept to deployment using Agile Software Development methodology.
• Specialties include UX/UI Design, Agile Methodology, Email Marketing, and CMS Website Design and Development (WordPress, Joomla, Drupal). Note: I left Closing Corp to pursue my own dedicated marketing business.
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