Sales Representative Customer Service

Carlos Heredia

Ellicott City, Maryland 443-***-****

*******@*******.*** www.linkedin.com/in/carlosmheredia

PROFESSIONAL PROFILE

Talented and experienced bilingual Sales Representative with 20 years experience. Demonstrated ability to develop and maintain long-term professional relationships efficiently building loyalty and long-term relationships with customer while consistently increasing market share. Producing an average of $2M in product sales annually. Comfortable cold calling; opening new markets and enhancing existing sales staying up-to-date on the latest market trends and products. Approaching sales with both a consultative approach while always taking advantage of new opportunities resulting in meeting and exceeding sales quotas.

CORE COMPETENCIES

Retail Merchandising Expertise & Knowledge

Solid Negotiation Skills

Energetic Self-Starter & Enthusiastic Team Player

Relationship Selling

Outstanding understanding of a wide-range of alcoholic beverage products

Consultative Approach to

Customer Service

Excellent Interpersonal and Written Communication Skills

Brand Awareness Development

Proven Sales Track Record

PROFESSIONAL EXPERIENCE

The Lemon Perfect Company Baltimore, MD

Area Sales Manager 07/2022- 07/2024

Potomac Basin

Calling on an assigned territory in a specific geographical area in order to grow presence and visibility of Lemon Perfect

● Foster the development, sales and promotion of Lemon Perfect

● Build and maintain relationships with key decision makers at store level

● Manage existing accounts and gain additional placements within stores, including secondary points of purchase

and cold placements

● Execute available monthly deals at store level to maximize brand potential and eliminate out of stock situations

● Identify locations that could benefit from in store samplings/brand education and facilitate with store manager

● Execute P.O.S., cooler and secondary placement opportunities using tools provided

● Perform on site tastings as needed

● Plan and prioritize weekly strategies to optimize field time,seeing 10-12 accounts daily, closing voids, increasing

shelf presence, merchandising and placing order with distributor representatives

● Execution of new product launch

● Merchandise effectively in store with POS materials

● Responsible for over 300 accounts and regularly opened new accounts

The Wonderful Company Baltimore, MD

FIJI Water Sales Representative 02/2021- 07/2022

Retail Trade Execution

Baltimore

Calling on assigned territory to maintain and build retail relationships while increasing presence of FIJI Water

● Maintain schematic integrity re-merchandising projects as needed.

● Check inventory and point of sale on every store call

● Facilitate account penetration and achieve maximum sales,execution and participation of FIJI Water promotions

● Rotate and stock product on every store call.

● Take initiative to expand space/presence on FIJI Water by building/expanding floor displays,expanding shelf

and increasing cold shelf presence.

● Sell/up-sell monthly programs and floor presence.

Lanterna Distributors Inc. Baltimore, MD

Fine Wine and Spirit Specialist 07/2019- 02/2021

Calling on clients in a set geographical area, both on and off premise, in order to grow portfolio of business.

● Effectively prospect and network to develop new clients

● Develop thorough sales presentations for clients

● Nurture current client relationships and build rapport with new customers

● Determine customer needs and develop sales presentations to meet those needs

● Work flexible hours to provide sales support for wine dinners and conduct evening and weekend tastings

● Utilize company programs to create tasting sheets and disseminate offerings

● Strive to provide a consultative approach to customer service in order to increase sales and meet and exceed

sales goals

Republic National Distributing Company Jessup, MD Sales Representative 06/1998 - 01/2018

Calling on assigned accounts (25 Stores) traveling locally and working with each customer to improve distribution; floor displays and window presence generating increased case sales for liquor, wine and beer.

●Represent the company at in-store promotional and industry events to demonstrate products.

●Consistently meet and/or exceeded sales goals.

●Determined customers’ needs, developing appropriate solutions on suitable products and services.

●Strive to provide the best customer service through a consultative approach; scheduling frequent store visits to determine their satisfaction; addressing any issues and ensuring quick resolutions resulting in building lasting rapport and increased sales revenue opportunities.

●Performed competitor analysis and market research

●Worked with new personnel to train them on company procedures including order entry and product searches.

Beer Manager Kings Contrivance Liquor and Smoke Shop Columbia, MD Beer Manager 06/1997 - 06/1998

Responsible for promoting products and services to customers creating a positive environment that provides fast, efficient, and friendly customer service, ensuring an exemplary experience.

●Developed and executed sales promotions.

●Offered product and in-store consultations utilizing upselling techniques to increase sales.

●Expert product knowledge and service information communicated to customers.

●Maintained up-to-date knowledge of customer buying habits and assisting them in choosing products that reflected their personal preferences.

●Trained all new employees on effective sales techniques.

●Merchandising: Creating attractive displays; created merchandising based on customer needs which were organized and displayed in a visually appealing manner.

Kelly’s Liquor Ellicott City, MD

Store Manager 04/1992 - 06/1997

Managing a fast-paced retail store through sales promotions; achieving sales, profit margin and labor goals contributing toward ensuring a positive shopping environment for customers and a positive working environment for employees.

●Creating a unique customer experience consulting with customers on the latest product offerings and trends demonstrating a customer comes first approach by knowing their individual preferences; making personal recommendations and selling with a sense of urgency.

●Kept current on market and product trends.

●Maintained visually appealing and effective displays meeting all merchandising standards.

EDUCATION & PROFESSIONAL TRAINING

University of Maryland - Baltimore County Baltimore, MD General Business Administration & Management

Beam Suntory Brand Certifications:

Pinnacle Vodkas Pinnacle Gin Jim Beam

Courvoisier Knob Creek Sauza Tequilas

Makers Mark Basil Hayden Jim Beam Flavored Whiskies

Laphroiag Scotches Bowmore Scotches

Insurance Licenses:

Property

Casualty

Life

Health

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