Business Development Vice President

CHRISTOPHER E REIFF

**** *** *********, ** *****, CA. 91750 -909-***-**** (H) – 909-***-**** (C) –

*********@***.*** https://www.linkedin.com/in/christopher-reiff-68321b9 Executive Profile

Accomplished sales management professional specializing in business and client development. Strong solution selling skills with a solid track record of excellence in client retention, brand and new business development. Consistent success in establishing new product standards, National Agreements and National roll outs at the largest accounts. Extensive network of key contacts in Electrical, Telecommunications, Utility and QSR Industry.

Highly respected, trustworthy, with the ability to represent a company with enthusiasm and professionalism from the operations level to the C- level executive. Domestic and International experience. Skill Highlights

Proven ability to overcome objections tactfully and influence decision makers

Strong networking skills, with ability to establish long lasting relationships

Able to manage and motivate reseller channels, dealer networks and strategic alliance relationships

Team Builder

Technical aptitude

Strong written and verbal skills

Keen strategist, excellent planner, writer and marketer. Core Accomplishments

Has consistently brought in business above expectations and built up a strong team of members who exceed their own past achievements.

Professional Experience

CRC Consulting January 2013 to Current

President

La Verne, CA

CRC provides customer acquisition support through strategic planning and customer introductions in the Signage, QSR, Electrical Telecommunications markets. Clients include: Loren Industries, Verizon,USSI, Valley Vista Service, Quail Digital, Techknow, Summit Innova- tions, PBA, and Volt

Established signage contracts for Loren with Arbys, Coffee bean, Dunkin Donuts, Rite Aid, Jack in the Box, Pep boys, etc…

Established approvals for Quail Digital at KFC, Del Taco, Popeye’s, Taco Bell, Galardi Group

Won approval and $165k opening order at Pollo Campero with Summit

Won installation contracts at Sicom, Marathon, Florida Plastics,HME and Delphi for USSI Reiff Realty June 2015 to Current

Licensed Realtor

Reiff Realty is a small boutique firm that specializes in providing highly tailored, one stop shop services to both Buyer and Sellers of Residential Properties. Services range from traditional residential and commercial real estate representation, to property management, construction, design, and investor relations. We pride our-selves in being domestic and international relocation experts, catering to clients that prefer to have all of their needs met with one firm.

IST Installation–Service-Technology October 2011 to October 2013 Vice President of Sales and Marketing

Kansas City, MO

Installation and Service Technologies, Inc. is a single source technology solution for the restaurant and retail industries. IST has over 20 years of experience servicing restaurant technology and POS systems throughout the country.

Closed 3 year, $3.8 million service contract with Taco Bell for all corporately owned western U.S. locations. Technologies included; Back office, POS, Drive Thru, Digital menu and Security.

Closed $760k service contract with LG Electronics to service QSR restaurant installations with McDonalds.

Won $720k installation contract with Delphi Display to install Order confirmation systems at Persona/McDonalds installations na- tionally.

Key player in Burger King’s national roll out of Digital menu boards, 6542 locations installed in 4 month period

Established service contracts with various OEM’s supporting Taco Bell, Burger King, Sonic, Del Taco, Taco Johns, Culvers, Checkers and Dunkin Donuts.

Developed Channel Sales with LG, Delphi, Everbrite, Persona, HME, and Techknow. Phase Research / Delphi Display *Sold to Delphi Display February 2007 to October 2011 Vice President

Santa Ana, CA

Phase Research is the second largest Drive thru Timer Company worldwide. Over 22,000 timers are in use at QSR’s in 9 countries. Vice President of Sales

Over 4 year period, secured product approval and contracts at 90 % of U.S. and Canada Quick Service restaurants

Closed Taco John’s contract as sole source provider, 343 locations, $618k

Closed $1.1 million rollout of Digital timers at Burger King, leading to 2212 timers sold, generating $3.91 million in business over a 4 year span.

National contracts signed with Burger King(2212 timers), Wendy’s(2249 timers), Dunkin Donuts(2203 timers), CKE (743 timers), McDonalds (1652 timers), Tim Horton’s (793 timers), KFC (462 timers), El Pollo Loco (371)

Established Distribution and Dealer programs across U.S. and Canada to support 20,000 Drive thru owner

Operators

Directed marketing program, including pricing, promotion, product development, market research and

Competitor analysis.

Delphi Display Systems

Vice President of Drive thru Systems

Provided Sales and Marketing support during acquisition of Phase Research by Delphi Display Systems

Trained Delphi employee’s on Phase Research products.

Introduced Delphi Vice President to Corporate Customers, Dealers, Industry groups and owner operators. Uniseal Telecom Systems *Sold to Preformed line Product February 2002 to February 2007 Director of Sales

Evansville, IN

Fortune 1000 supplier of Adhesives and Sealants to Ford, GM, Toyota and Hyundai. New entry into Telecommunications market with OSP Fiber- optic and Copper Closures.

Established new Closure line with Bell and Independent Telco companies in North America

Closed 346k contract to supply Pacific Bell/Southwestern Bell with outside plant copper closures

Closed contract with Bell Canada to replace 3m fiber closure with Uniseal. First year business $186k

Established North America Distribution and Representative Network. National Distributors included Graybar Electric, Anixter, and Sprint.

Lead team on product development and marketing programs Harris Corporation *Sold to Fluke Networks November 1997 to November 2001 Director of Sales

Melbourne, FL.

Harris is a Fortune 500 World leader in Microwave, RF, Broadcast, Tools and Testing and Defense Systems. Director of International Sales

Grew International Tool and Test Equipment sales from $1 million to $8 million. Largest sector EMEA

Directed all sales functions worldwide including establishing Distribution and Representative network, Hiring staff for UK, Asian Pacific and Latin American market.

Director of Domestic Channel Sales

Direct sales to ILEC, Distribution, CATV, Electrical and Contractor markets. $24 million

Closed Home Depot contract for inventory and sales of Telecommunication line, initial order 90 stores, $247K Eventually went National to 1000 stores.

Maintained and grew market penetration to over 80 percent at Bell companies. Established new Distribution and reseller channel. Jackmoon USA * Sold to Tyco January 1992 to November 1997 National Sales and Market Manager

City of Industry, CA

Jack moon USA is the leading manufacturer of conduit sealing and support systems for the telecommunications and power industries.

Increased sales from $800k to $10.5 million

Trained and motivated sales team to consistent budget performance, 1992 188%, 1993 193%, 1994 152%, 1995 172%, 1996 138%

Established approvals at all Bell operating companies in North America

Redirected International marketing approach in Europe, Latin America, and the middle east

Established agents and OEM joint marketing agreements to promote sales growth Graybar Electric April 1977 to December 1991

Regional Manager

Clayton, MO

Graybar is the leading distributor of electrical and telecommunications products in the United States with annual sales of $5.7 billion. Regional Manager

Directed and implemented $100 million plus Telecommunication and Data marketing strategy through western region comprised of 11 states, 4 districts, and 38 branches

Created and implemented sales and product training programs for sales and management personnel.

Managed new product introduction and selection. Successfully established regional cable cutting facility in Los Angeles

District Market Manager Los Angeles

National ranked #1 in PBX, Key System and Telephone equipment sales. Sales Manager

Trained, motivated and managed 9 member sales team to be #1 nationally ranked branch in sales of Telecommunications equipment. Senior Sales Representative

Salesman of the Year 1982 & 1983

Education

University of Southern California 1977

Architecture

Los Angeles, CA

Santa Monica College 1976

Associate of Arts: Construction Technology

Los Angeles, CA

Venice High School 1973

High School Diploma

Los Angeles, CA

Certifications

USC Advanced Marketing I and II

Xerox Corporation- Professional Selling Skills I and II Max Sax- Professional Selling in the 90’s

Andrew Carnegie Sales Training

Skills

Business Development: Client Retention: National and International Experience

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