Marketing Communications Content Writer/Editor

Bernadette Vielhaber

***********@*****.*** 440-***-****

http://www.linkedin.com/in/bernadetteaevielhaber

Bachelor of Arts – Mass Communications / Wright State University - Dayton, OH

EXPERIENCE

E-Commerce Marketing Content Creator Copywriter

Teamson Remote July 2023 – October 2024

Drove Product Visibility & Engagement: Optimized over 4300 SKUs and created compelling A+ content for 100+ new products in 2024, integrating SEO keywords, user benefits, and case studies to enhance online presence and user engagement.

Increased Organic Traffic & Content Management: Significantly improved the paid-to-organic traffic ratio from 60/40 to 40/60 within the first year by leveraging Salsify for managing internal product data and creating over 300 Enhanced/A+ Content pages.

Enhanced User Experience Through Content: Reviewed and revised product instructions for clarity and incorporated maintenance tips, while also adding alt text to 900 images to improve accessibility for the visually impaired across e-retail platforms and the company website.

Informed Marketing Strategies & GTM Planning: Conducted thorough competitor analysis on pricing and product features to inform and guide successful holiday marketing strategies and overall go-to-market planning.

E-Commerce Marketing Content Creator Copywriter

Hinkley Lighting Avon Lake, OH February 2022 – June 2023

Created SEO-Optimized Content: Focused on design, style, features, benefits, and user case stories, integrating SEO keywords to enhance visibility. Composed or revised over 3,500 SKUs.

Enhanced Visual Content: Utilized Salsify and Canva to create Enhanced/A+ Content, improving product presentation and user engagement.

Created High-Impact Product Descriptions: Developed detailed and compelling product descriptions for online marketplaces, including Amazon, Home Depot, Lowe’s, Wayfair, and other partners, for Hinkley’s Interior, Ceiling Fan, Outdoor line, and Lark product line.

E-Commerce Marketing Content Creator Copywriter

Waxman Consumer Products Group Bedford Heights, OH May 2021 – January 2022

Developed Thorough Product Descriptions: Created and revised over 1,000 product descriptions for online marketplaces for the Super Sliders surface protection line.

Wrote SEO-Optimized Content: Focused on features, benefits, and user case stories, integrating SEO keywords to enhance visibility. Created an additional 140 new product descriptions.

Successfully Engaged in System Management: Worked within the Channel Advisor system to upload content and address customer orders, ensuring seamless operations and customer satisfaction.

Technical Writer User Experience (UX) Designer

Case Western Reserve University – Office of the Provost Cleveland, OH August 2019 – April 2021

Developed User-Friendly Platform: Collaborated with the development team and Institutional Research department to create a user-friendly platform for collecting, maintaining, and archiving faculty information, enhancing accessibility for publications, presentations, and grant funding.

Designed Training Content: Created clear, concise, and tailored training content, co-facilitated survey administration, and conducted over 10 Voice of the Customer (VOC) feedback sessions with 30+ administrators across eight colleges.

Instructional Content Creation: Produced detailed instructional content, including 40+ "How To" job aids and a glossary with 400+ terms, providing comprehensive guidance for users.

Content Marketing Writer Digital Marketing Focus

Trustify Arlington, VA May-November 2018

Increased Brand Recognition: Articulated company brand, value, and impact through writing, content management, and copy-editing across various channels, including blogs and web materials, resulting in a 25% increase in brand recognition.

Boosted Blog Views and User Sessions: Developed editorial calendars and integrated content strategy, including persona development, market research, and branding/messaging, leading to a 50% increase in blog views and a 38% increase in active user sessions.

Increased Engagement: Collaborated with former clients and industry experts, including lawyers and private investigators, to conduct 1:1 interviews, understand customer experiences, and determine buyer values, resulting in a blog post with over 300K views and a 20% increase in engagement.

Corporate Partnership Manager

Aberdeen Ironbirds & Ripken Baseball Aberdeen, MD November 2016–August 2017

Managed Sponsorship Fulfillment: Successfully collaborated with over 40 corporate partners, managing sponsorship projects and developing proposals and marketing collateral, which improved post-staffing cut community relations efforts.

Community Engagement: Organized National Anthem singers and honorees for the Leidos Hometown Hero program for each home game, engaging with community leaders and corporate partners to secure networking contacts or nominees.

Enhanced Ballpark Signage: Efficiently oversaw the replacement and update of all ballpark signage by negotiating bids, determining sign sizes, acquiring and approving corporate partner artwork, and assigning sign positions.

Marketing and Communications Coordinator

basys Baltimore, MD April – August 2016

Enhanced Audience Engagement: Compiled bi-weekly e-newsletters, email marketing campaigns, and other correspondences via MailChimp, significantly boosting audience engagement.

Conference Communications: Supported marketing communications for the annual user group conference, including creating collateral and providing logistical support for the week-long, off-site event, contributing to a successful conference.

Logistics Management: Managed inbound and outbound shipping of equipment and supplies, and coordinated the setup and teardown for conferences, ensuring smooth operations.

Integrated Marketing Communications Representative

Rockwell Automation Mayfield Heights, OH October 2014 – March 2016

Pioneered Sales Playbook: Collaborated with branding, legal, and technical communications teams to brand and document a newly acquired product line. Developed the go-to-market strategy and created the first-ever “sales playbook” for 25+ sales professionals. Verified and edited inherited marketing content with the technical writing team and product engineers.

Enhanced Brand Visibility: Designed and wrote creative content for sales sheets, product/service brochures, catalogs, advertising copy, and presentations, boosting awareness and engagement.

Boosted Social Media Engagement: Developed and maintained marketing collateral for YouTube, Twitter, Facebook, and LinkedIn. Updated online profiles, presentations, infographics, and animated videos, driving significant increases in social media engagement.

Elevated Trade Show Presence: Coordinated with Marcomm and Engineering to organize and create displays for trade shows and the company’s annual event (Automation Fair), boosting brand presence and recognition.

Strengthened Corporate Social Responsibility: Volunteered for community initiatives focused on STEM, Women in Engineering, and United Way efforts, strengthening the company’s corporate social responsibility profile.

Marketing Coordinator

NexGoal Avon, OH November 2012 – September 2014

Created Marketing Strategy: Highlighted the company’s mission to connect athlete-candidates with corporate clients for post-sport career opportunities by leading the redesign of the website, researching and writing white papers and blog posts, boosting social media engagement through targeted campaigns, and creating e-blast campaigns to increase customer engagement.

Identified New Business Opportunities: Conducted in-depth research to identify and pursue new business development opportunities with potential clients, expanding the company’s market reach.

Facilitated Franchising Initiatives: Collaborated with CEO and brokers on franchising initiatives, reviewing FDDs and organizing impactful community and industry events.

TECHNICAL & INDUSTRY TOOLS

Adobe (InDesign, Photoshop, Illustrator) Google (Docs, Slides, Sheets, Forms, Calendar) Microsoft (Outlook, Publisher, PowerPoint, Excel, Word, Sharepoint, Teams) CMS (Salsify, Shopify, Big Commerce, Channel Advisor, WordPress) HTML Jira Zoom Canva AI (Gemini, CoPilot, ChatGPT) AltText.ai SEMRush Helium SurveyMonkey Constant Contact Grammarly Slack

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