Business Development Senior Associate

Riley P. Taylor

**************@*****.*** Tel. 312-***-****

Graduated May 2020 Bachelor’s of Arts in Marketing Management Dynamic digital marketing professional with expertise in strategic SEO/SEM, project management, and data-driven marketing solutions, consistently exceeding revenue growth targets and driving performance across diverse industries. Skilled in collaborating with cross-functional teams to develop and execute high-impact search strategies, optimize campaigns, and deliver measurable business results. Project Management, Digital Analytics, Leadership, SEO, Technical SEO, SEM, UX, Sales, Business Development EXPERIENCE:

Senior Associate SEO & SEM – [Business Unit Lead Manager], Nasdaq July 2023 – July 2024

• Manage Nasdaq search campaigns, conduct in-depth research, devising strategies, and providing detailed reports on diverse paid search opportunities.

• Managers portfolio of over $3m in quarterly revenue, exceeding growth targets by > 10% per quarter. Q1 2023: 133% of goal Q2 2023: Surpassed 110% to goal Q2 2023: 110% to goal Q3 2023: 112% to goal

• Collaborate closely with SEO/SEM agencies, web analytics managers, tech teams, product managers, and senior leadership.

• Promote search principles, measure content performance and page ranking with metrics, and use internal resources to create a clear search traffic narrative, addressing challenges and optimization methods.

• Manage relationships with media agencies across eight business units: o Execute holistic SEO and PPC strategy with over 13 individual analysts and associates (SEO and PPC) while facilitating meetings, shared documentation, and stakeholder presentation while improving Nasdaq SASS brand awareness.

o Develop comprehensive plans for several B2B business units leading to an increase in website visits. Paid Search Associate, Nasdaq Dec. 2022 – July 2023

• Developed and executed paid search campaigns across multiple platforms, to drive qualified traffic and meet business objectives.

• Conducted keyword research, analyzed campaign performance, optimized bids, ad copy, and landing pages to maximize ROI and achieve target KPIs.

• Collaborated with internal stakeholders and external agencies to align paid search strategies with overall marketing and business goals.

• Managed a paid search agency, directing strategy, conducting Quarterly Business Reviews (QBR), implementing optimization suggestions, and overseeing daily management of numerous accounts, including display ads.

• Achieved a fourfold increase in B2B Marketing Qualified Leads (MQLs) for Anti Financial Crime solution. Strategist, Paid Media, Socium Media Mar. 2022 – Nov. 2022

• Increased ROAS by 204% for an e-commerce business through daily pacing and optimization strategies.

• Managed ad copy, keyword performance, trafficking, and A/B testing, while utilizing enterprise search tools for enhanced performance.

• Provided insights to investment teams for client communications.

• Restructured accounts by refining keyword match types and strategies, leading to a 45% boost in Non-Brand ROAS.

• Conducted in-depth ad copy and keyword tests, delivering data-driven insights to four clients weekly.

• Collaborated with platform partners to align client expectations, presenting a full-funnel paid media strategy.

• Worked with diverse clients across e-commerce, health services, and coworking spaces, managing budgets from $14k to $500k per month

Search Marketing Analyst Publicis Groupe, Digitas May 2021 – Feb. 2022

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