Marketing Communications Creative Director
Resume:
Matt Conn
Creative Director (Copy) / Marketing Communications Professional /
Conversational Communicator
*.****@***.***
CAREER PURPOSE:
To leverage data and daring ideas to make audiences take action for achieving the best possible outcomes.
After 20+ years in marketing communications, I’ve worked with clients in just about every vertical market segment you can think of — from healthcare and higher education to high-tech engineering and consumer packaged goods, I’d love to put my passion for data and daring ideas to work for The Golisano Institute.
Senior Marketing Communications Professional with a Track Record of Daring Accomplishments:
• Strong leadership, creative problem-solving, and business development skills leading to multiple new business wins and increased engagement (sales, traffic, etc.)
• Track record of creating strategic messaging that resonates with customers and creates customer acquisition through trade shows, digital marketing and partnering with sales team.
• Experience creating strategically driven marketing campaigns in both the B2C and B2B spaces — for regional, national, and global brands with production budgets exceeding $3MM
• Proven success leading high-performing teams in client-facing roles and working with community stakeholders and C-level executives
Expertise in the Following Vertical Markets: Consumer Packaged Goods (Kodak; Wegmans; Panera Bread; Clubtails; CrunchTime Apple Growers; ACE Bandage; Delsym Cough Syrup; Upstate Farms); Healthcare (Excellus BlueCross BlueShield; URMC; Rochester Regional Health); Medical Devices (Welch Allyn; Johnson & Johnson Ortho Clinical Diagnostics Blood Analyzers; BD Medical); High-Tech Manufacturing (Ocean Insight; Orolia; Sanmina; Xerox; Carrier; General Electric); Higher Education (U of R; RIT; St. John Fisher College); Sports and Entertainment (Buffalo Bills; New Balance; Dick’s Sporting Goods; Bristol Mountain; Turning Stone Casino Resort); Automotive (Chevy; GMC Trucks; Monro Brake & Tire) Financial Services (The Bonadio Group; Lending Tree; Key Bank; GRB; Paychex); Not-for-Profit (YMCA; American Red Cross; Al Sigl Center; United Way; Hope Hall); Legal (Harris Beach, PLLC; Woods, Oviatt, Gillman)
WHERE I’VE PUT MY PASSION TO WORK:
Rochester Regional Health
Copywriting Lead, Jan 2024 to present
• Lead branded messaging efforts across all system-wide service lines
• Work with designers to create a consistent branded look and feel for each campaign
• Share industry knowledge with internal comms team for a better final product
• Present to community, foundation and C-suite executives to get buy-in on campaigns and community sponsorships (e.g. Jazz Fest)
Ocean Insight
Digital Content Director, 2021 to 2023
• Oversee, manage and create content across for Ocean Insight products and their Applied Systems group
• Develop strategy for increasing traffic to both national and international trade shows in Germany, China and Las Vegas featuring different Ocean engineering systems
• Manage agency relationships with two different ad agencies
• Act as internal copy lead and creative director; oversee two graphic designers and junior content writer
• Work with Hubspot and Salesforce to identify business development opportunities and create strategies to generate leads for specific audiences
Matt Conn Marketing
Freelance Copywriter, 2019-2021
• Worked with local agencies and clients on creating marketing and branding efforts for CooperVision, CrunchTime Apple Growers, OLEDWorks, and Woods, Oviatt to name a few.
• Create and manage content across key social platforms for CrunchTime’s digital content calendar
• Write digital ad campaigns, traditional sales collateral pieces, press releases and web sites
Mason Marketing / Mason Digital
Associate Creative Director / Copywriter, 2017-2019
• Wrote and directed content and script for YouTube pre-roll video for Clubtails that received 225K+ views in one month and generated a 200% increase in online consumer engagement
• Partnered with Mason Digital marketing teams to perform A-B tests and analyze KPIs
• Responsible for managing freelance collective of 50+ marketing professionals — from digital marketing specialists and web developers to copywriters, designers, and video editors
• Presented integrated marketing campaigns to senior level stakeholders
• Managed video production budgets upwards of $200k as well as directed video shoots of various lengths and styles for multiple clients
Jay / McCann Worldgroup
Creative Director / Copywriter, 2006-2016
• Co-directed creative strategy for all agency clients
• Managed creative production and development budgets of over $3MM for BlueCross BlueShield, AAA of Western NY, St. John Fisher, The RPO, and URMC
• Responsible for reviewing and pitching all creative, from strategy to storyboard
• Managed a team of 7 direct reports, including copywriters and graphic designers
Flynn
Senior Copywriter, 2003-2006
• Inspired creative colleagues by creating award-winning communications for agency clients
• Won AAF Best of Broadcast for Ballantyne RV’s ‘Recreation is Our Business’ campaign
• Created TV, radio and in-store materials for Dick’s Sporting Goods and The Buffalo Bills
Mower
Copywriter / Sr. Copywriter, 1996-2003
• Learned to cut to the core of each assignment’s SMP (single-minded proposition)
• Lead copywriter on multiple US&C and WW divisions of Eastman Kodak Company
• Dissected marketing briefs while learning to work within various mediums
EDUCATION:
Emerson College
Masters in Integrated Marketing
Syracuse University
BS in Marketing and Communications, S.I. Newhouse School of Communications
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