Excellent Presentation Skills Outstanding
Work Ethic
Business Acumen
High Level of Integrity Communicates
Effectively
Sales Management Committed to Being
Successful Self Starter/Highly Motivated
Achieves Key Results Willingness to Travel
Overnight
RUTH CASSELL
************@*****.*** C-615-***-****
115 Hibiscus Lane Miramar Beach, FL 32550
Proven Sales Professional Who Drives Revenue
and Increases Market Share in a Competitive Market Results-oriented, energetic sales professional with a record of increasing market share with key products. Competent at developing and running a territory, building and maintaining existing and new accounts and focusing on achieving key results. PROFESSIONAL EXPERIENCE
Advanced Pathology Solutions (APS) - TN, FL, AL
2019-Present
SENIOR SALES EXECUTIVE
Pioneered my territory from Dollar One to over $2M+ Year. Developed Relationships with Podiatrists, Infectious Disease and Wound Care Centers. Represented a New Regional Pathology and PCR Lab Consistently Ranked in Top 5 Out of 44 National Reps Introduced and Trialed-Soft Biopsy Tool-Toe Web Spacing and Wounds Trained and Counseled New Hire Reps on Clinical Information and Business. BIOSCRIP/OPTION CARE TN, FL and MS
2007-2019
TERRITORY SALES MANAGER
We began as a home healthcare and hospice agency. I helped create programs to help with lymphedema and cancer for our clients. We were also one the first agencies to premier Telehealth to our patients. Prior to our home healthcare division being divested, I managed 26 sales representatives in 3 states.
We then transitioned to selling IVIG, pharmacy, DME, cardiac care and laboratory services to primary care physicians, podiatrists, dermatologists, acute care physicians, pain management groups, materials management, hospital groups, orthopedic groups, rehab facilities, skilled nursing and assisted living facilities.
I am experienced in implementing sales, product development programs, as well as creating sales and marketing budgets. I successfully helped launch a new product line and train podiatrists on its utilization.
Achieved 100% of regional sales goals multiple quarters. Grew territory 25%-2010 as well Presidents Club in 2010, 2012, 2013, 2016 and 2018. ONE CALL CARE MANAGEMENT TN, IN, OH and KY
2001-2007
REGIONAL SALES MANAGER
I was responsible for writing RFP’s and presenting them to corporations such as but not limited to, Zurich, Liberty Mutual and states such as Ohio. I represented our diagnostic PPO network to worker’s compensation insurance companies, physicians and occupational health facilities in Tennessee, Indiana, Ohio, and Kentucky. I developed and implemented a plan to grow a stagnant and unproductive area which resulted in a viable market and increasing revenues by 50.23%. I also attended workers compensation trade shows and physician conferences in many states, speaking and presenting information about our offerings. Won fourth quarter award for most growth company wide 2002. Finally, I expanded my territory enough to add another sales representative and train them. PHARMERICA/PMSI IN, TN, KY and OH 2000-2001
REGIONAL ACCOUNT EXECUTIVE
I was responsible for marketing durable medical equipment such as capital equipment, orthotics, prosthetics, medical supplies, wheelchairs, etc. to physicians in Ohio, Tennessee, Kentucky and Indiana.
In addition, I sold a pharmacy benefit manager (Tmesys) and a nurse case management service by calling on physicians, insurers, third party administrators, employers and adjustors to gain referrals to provide medication, durable medical equipment and nurse case management to patients through our electronic platform.
Grew business 18-20% quarterly
ZIMMER PARKER Nashville, TN 1999-2000
ASSOCIATE SALES REPRESENTATIVE
I delegated the planning and scheduling of meetings with the surgeons by shifting priorities, making adjustments, and being flexible. I also conducted lab workshops with the surgeons to provide the necessary training on how to implant the medical device. In addition, I guided surgeons in the operating room to ensure procedures are followed correctly when implanting the medical device in a patient.
OTHER:
Studied International Business/Socioeconomic Culture abroad in Jamaica. Participated in Habitat for Humanity.
EDUCATION
Bachelor of Business Administration
Management and Marketing Emphasis
Belmont University, Nashville, Tennessee
Graduated:1999
Miller Heiman Certified