Cyber Security Content Marketing

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Russell E. Ryan

**** ******* ****** 703-***-**** M

Fairfax Station, Va. 22039 ad8gz8@r.postjobfree.com

Russ Ryan is a Senior marketing communications professional with a history of successfully driving revenue, market share and brand growth with innovative content marketing programs, strategic marketing initiatives and communications campaigns in defense and commercial sectors. Experience gained in start-ups and multinationals in cyber security, satellite and space, immersive technology and biometric markets.

Key Strengths

Content Marketing

oExpanded communications outreach with content marketing initiatives, i.e.: podcasts, blogs, op-eds

oUtilize “storytelling” techniques to make content more relatable to target audiences

oFormulate strategy for editorial content development across multiple communications channels

Brand Management

o Preempted competitive positioning with Developed sustainable, market-relevant brand strategies that preempted competitive brands

oMeasured brand effectiveness against competing brands and adjusted accordingly if required

Market Planning

oProvide strategic direction for targeted marketing plans and successful go-to-market strategies that align with corporate growth, brand and messaging strategies

oIntegrate functional, technical, cultural and sales inputs into a unified messaging hierarchy

Media Relations

oManaged product, branding and crises communications and government relations

oPrepare presentations, speeches and talking points for C-Level management

oManage Advertising/PR agencies in U.S., Europe, Asia

Experience and Significant Accomplishments

Marketing-On-Demand, Principal (private consultancy) 06/11-current

Provide start-up clients in network management and biometric sectors with branding and market positioning consultation

Kratos Defense and Security Solutions 09/14 – 12/23 Marketing Director, Kratos Training and Cyber Services

Differentiated and grew Kratos’ presence in satellite and immersive technology training markets with a message strategy highlighting Kratos’ early initiatives virtualizing satellite ground systems and introducing immersive technology to military training

Augmented advertising and media relations programs with creation of Constellations, a proprietary satellite and space podcast that regularly draws 500-1000 downloads/week (Constellations Podcast https://www.kratosdefense.com/constellations/podcasts)

Developed market positioning and copy for new Kratos training and cyber websites (https://www.kratoscyber.com/, https://www.kratosdefense.com/systems-and-platforms/training-systems/simulation-systems)

National Biometric Security Project (NBSP)– Wash DC (Identity Management Consultancy) 01/03-06/11

Vice President, Marketing & Communications

Led advocacy campaign urging public and private sectors to embrace biometric technology to improve identity protection.

oWorked with Congress to secure $20 million government funding of Biometrics for National Security (BiNS) program

oTransformed NBSP’s brand into a recognized biometric consultancy for national security and privacy protection with integrated communications programs, cultivation of industry analysts and congressional influencers as a featured speaker at 50+ major security industry conferences

Cultivated potential industry partners to secure NBSP’s selection as a key teaming partner with ManTech, IBM, IBG and BAH

Teleglobe - Reston, VA; Montreal, Canada (IP, Content Hosting & Communication Services) 03/98-01/03

Executive Director, Corporate Communications

Increased data revenues by 50+% by repositioning Teleglobe as a provider of advanced IP network services

Fostered new product development and market expansion with collaborative partner marketing programs with IP service providers

Accelerated the close of multiple multi-million-dollar systems contracts with innovative C-level hospitality/event marketing programs

GLOBAL ONE - Reston, VA, Brussels, BE (International Telecommunications Consortium) 03/95-03/98 Executive Director, Global Communications

Propelled Global One (Sprint, France Telecom and Deutsche Telekom consortium) brand recognition and preference ahead of competitive alliances with globally integrated marketing communications campaigns

Cultivated favorable industry analyst relations with the creation of an international consultant liaison program

Harmonized multi-national employee relations with extensive internal communications programs

for teams located in Reston, Va, and Brussels, BE

Education

Bachelor of Science; Temple University

Graduate of the U.S. Army Defense Information School

Military: Served as Infantry Officer with 2nd Battalion/9th Marines; Head, Public Affairs Branch, USMC 4th Marine Corps District

Awarded Bronze Star w/combat V and 2 Purple Hearts.

Summary

Experienced with integrating marketing, technical, and sales inputs to create winning value propositions,

competitive market positioning to foster marketing strategies and advocacy initiatives.

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