W. Bruce Screaton
The Villages. Fl
32152
Cell: 210-***-****
*********@*******.***
INTERNATIONAL SOURCING/ PRODUCTION / SUPPLY CHAIN / PRODUCT DEVELOPMENT EXECUTIVE
As an International Production / Strategic Sourcing / Product Development Executive, I have successfully built and led world-class Production, Sourcing and Product Development teams for branded and private label manufacturers.
Strong business acumen with the experience to execute a wide range of sourcing, product development, direct manufacturing, and marketing strategies that will increases revenues and profitability.
Successfully reduced product costs, increased product quality and streamlined supply chain channels and efficiency.
Comprehensive direct and personal supplier relationships supportive by ISO Ratings, RoHS Compliance, and CE Certification documentations.
Explicit ability in the protocols of off shore manufacturing practices with a keen aptitude in working through cultural variances.
Critical expertise with pricing strategies and contract negotiations.
Innate ability in forecasting cost assessments, marketing requirements and accurate product potentials.
Created and launched brand awareness programs to select market segments maximizing trade mark recognition and revenues.
Created cross bundle merchandise packages for special promotions and events to manifest market recognition with diverse product appeal.
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EXPERIENCE
President: WILLOW CREEK APPAREL GROUP
San Antonio, TX 2004 – 2010
Primary responsibility: to source apparel, accessories, active and outerwear as well as hard lines from Pacific Rim sources for different clients from outdoor manufactures, promotional distributors and sporting goods importers.
Negotiated contracts and pricing with Pacific Rim manufactures as well as designing a comprehensive quality control program which several of the Asian manufactures have permanently implemented.
Developed apparel, leather accessories and outerwear products and programs for US, Asian and European brands.
Developed and sourced intimate apparel, children’s wear, sleep wear and lounge wear merchandise.
President: EXPRESS DIGITIZING
(Division of Willow Creek Apparel)
San Antonio, TX 2002 – 2010
Contract digitizing for North American embroidery houses.
Sourced contract digitizers from India, Vietnam and China to fill the needs of
my North American accounts.
Contract Consultant: GLOBAL APPAREL GROUP LTD.
(Contract Division of Willow Creek Apparel)
Ho Chi Minh City, Vietnam 2007
Successfully established and staffed a sales, material / fabric and accessory sourcing office in South China.
Initiated ISO and COC Certification programs for the Viet Nam factory.
Structured costing and pricing programs for the US and world markets.
Promoted apparel products and accessories to major accounts in the US and world markets.
Vice President: GLOBAL ONE LTD.
Dongguan, China 2000 – 2004
Restructured product development, merchandising, sales and marketing departments resulting in increased efficiency and sales of more than 15%.
Initiated bold new accessories for headwear, including leather, illuminated accessories, metal and dye cut embellishments.
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North American Manager: MAINLAND SEWING LTD.
Shenzhen, China 1997 – 2000
Established network of sales agents throughout North America
Increased North American Sales and profitable distribution by over 12%.
Successfully lead the merger and acquisition of US-based companies with Mainland’s China-based manufacturing company.
North American Sales and Marketing Manager
Ying Ming Industrial Co. Ltd. / Lucky Zone Development Co. Ltd.
Hong Kong 1987 – 1997 / Dhaka, Bangladesh 1987 - 1997
Established Ying Ming Industrial / Lucky Zone Development as a major supplier to the North American markets.
Ying Ming Industrial is a quality manufacturer of headwear and accessories.
Lucky Zone Development is leading manufacturer of quality intimate apparel,
children’s / infant wear, sleepwear and lounge wear.
Successfully lead the companies from a US$ 10 Million to over US$ 90 Million per year business.
EDUCATION
Ryerson:
Associates Degree in Business Administration and Marketing
Wayne State:
Associates Degree in Business Administration and International Business
SKILLS
Excellent time management and problem solving skills while under strict deadlines.
Highly personable and capable of working with all levels of management in public or privately held companies.
Managerial aptitude as a hands-on executive with a team environment as well as a self directed, self starter.
Excellent navigational skills with the on-line environment.