Marketing CV
Resume:
**********@*******.**.**
linkedin.com/pub/leslie-poku/20/896/938
London
C O N T A C T P R O F I L E
S K I L L S
E D U C A T I O N
W O R K E X P E R I E N C E
Content marketing, community
management, campaign
management, analytics, SEO, SEM,
paid social media advertising, social
media strategy, social media
marketing, copywriting, blogging,
inbound marketing, lead generation,
A/B testing, content management
Digital Marketing Diploma
Shaw Academy
2015
Digital Marketing Diploma (A*/Distinction)
– awarded with a CPD (Continuing
Professional Development) accreditation
certificate of achievement.
English Literature and Drama
Brunel university
2008-2009
English Literature and Drama Bachelor of
Arts degree
Director of Influencer
Marketing
Digital Streamers
Influencer marketing for Digital Streamers- managing social media influencer campaigns across Youtube, Instagram, Facebook and Twitter for brands. Overseeing the entire influencer marketing process. Main point of contact between the brand and the influencers. Played a pivotal role in securing over £3 million in brand deals for creators, demonstrating exceptional negotiation and relationship-building skills. Generated sales exceeding £1 million for the agency through strategic account management, particularly with Savage X Fenty account deals, showcasing a strong ability to drive revenue growth.
Led all aspects of account management resulting in expanded business opportunities and increased revenue streams.
Spearheaded influencer discovery initiatives.
*Demonstrated proficiency in influencer platform management
*Crafted and executed comprehensive social media strategies for high-profile clients such as Philipp Plein and Savage X Fenty, encompassing platforms like Snapchat, TikTok, and Instagram. Managed digital marketing efforts, executed compelling copywriting, and effectively engaged with online communities to enhance brand presence and drive audience engagement. April 2017- Present
Exemplary digital and social media expert with over six years of proven success in strategizing and implementing dynamic digital and social media campaigns for renowned brands such as Windows Phone, Tesco Mobile, and Wickes. Demonstrated versatility by effectively catering to the needs of non-profit/charity organizations, burgeoning startups, and established corporations alike.
L A N G U A G E S
English
L E S L I E P O K U
D I G I T A L A N D S O C I A L
M E D I A M A R K E T E R
Twi
Leslie’s Portfolio
Responsible for large social media clients 100k-1M+ followers: Bootleg Kev, Bosstalk Radio, 16 Shotem, Diverse Mentality, and Holdin Court. Organised and managed a content calendar and schedule Edited, repurposed and published micro-content which received an extra 10M+ views per month. Using tools such as Capcut and Inshot. Copywriting, using data to develop creative and engaging headlines. Also, based on data and best practices, designing thumbnails using Canva. Tracked and reported on key performance indicators (KPIs) to measure success and guide strategy adjustments. Weekly reports about performance, key metrics, challenges and actions.
Created content strategies, consulting clients based on analytics and insights Led all aspects of account management resulting in expanded business opportunities and increased revenue streams.
Sourced large quantities of videos that meet Facebook, Snapchat & creator platform demands. Curating engaging content across multiple platforms, including Facebook, Instagram, Snapchat, and TikTok. Executed social media strategies that increased engagement by 180%+ and followers by 70% within the 2 months.
Senior Social Media Executive
Social Lemon November 2023- May 2024
**********@*******.**.**
linkedin.com/pub/leslie-poku/20/896/938
London
C O N T A C T
D I G I T A L A N D S O C I A L
M E D I A M A R K E T E R
W O R K E X P E R I E N C E
T O O L S
R E F E R E N C E S
Umbraco, Hootsuite, Salesforce,
Mail chimp, Tout app, Hubspot,
Wordpress, Google Analytics,
Trello, Slack, Asana, Zendesk,
Pipe drive, Dotmailer, Cision
and Vuelio PR, Social blade,
Tubular, Sprout Social, Sprinklr,
moz.com, Ahrefs,
backlinkwatch.com, Facebook
ad/business manager,
Crazyegg, SimilarWeb,
majestic.com, SEMrush,
copyscape, keyword.io,
keywordrevealer,
Keywordtool.io, gtmetrix.com,
Crunchbase, screaming frog,
ranks.nl, Google keyword
search, analytics, Trends,
Google search console
(webmaster) software.
Reference Name
*****@****************.***
Reference Name
*********@*******.***
Marketing Executive
ACCA
*Project management for marketing campaigns- career fairs for thousands of members, ACCA’s virtual career fairs, Celebrating membership event, ACCA-X, The Accountant movie campaign and the ACCA Digital Yearbook.
*Managing couriers, and supply of ACCA branded merchandise to the teams in UK, Ireland and Greece.
*Working across the UK, Ireland, Caribbean, and US markets, to ensure that copy for social media, newsletters, emails, flyers, banners, and the ACCA website is created and delivered on time.
*Orchestrated successful project management for diverse marketing campaigns, including career fairs, ACCA’s virtual career fairs, the Celebrating Membership event, ACCA-X initiatives, The Accountant movie campaign, and the ACCA Digital Yearbook.
*Demonstrated meticulous attention to detail by efficiently managing couriers and overseeing the supply of ACCA branded merchandise to teams across multiple regions including the UK, Ireland, and Greece. Spearheaded cross-market collaboration across the UK, Ireland, Caribbean, and US regions, ensuring timely creation and delivery of compelling copy for various marketing channels such as social media, newsletters, emails, flyers, banners, and the ACCA website.
Developed and executed strategic plans for Business As Usual (BAU) content across ACCA's global channels, ensuring consistent messaging and brand alignment.
Implemented a robust reporting system for social content performance, providing valuable insights to inform future content planning and optimization strategies.
Engaged in active social listening, monitoring online conversations about ACCA to gauge audience sentiment and identify opportunities for engagement and improvement.
Led the planning and execution of influencer campaigns, collaborating closely with key stakeholders to amplify ACCA's brand message and reach. Worked closely with the social media manager to establish efficient content scheduling processes, ensuring timely and consistent delivery of content across all platforms.
Collaborated with stakeholders to review and refine social briefs, ensuring alignment with ACCA's brand guidelines and objectives. Provided valuable support to colleagues in planning and executing the overall social media strategy, contributing to the achievement of key performance indicators.
Conducted analysis of live and previous campaigns, identifying optimization opportunities to enhance engagement and drive results. Applied a data-driven approach to social media campaigns, utilizing analytics and metrics to inform decision-making and optimize performance. Shared latest social media best practices and trends, fostering a culture of continuous learning and improvement.
Stayed abreast of the ever-evolving social media landscape, implementing emerging trends and strategies to enhance ACCA's online presence and engagement.
Embraced a test and learn approach to social media content, experimenting with new ideas and strategies to drive innovation and achieve campaign objectives. July 2016– April 2017
L E S L I E P O K U
Leslie’s Portfolio
D I G I T A L A N D S O C I A L
M E D I A M A R K E T E R
II am writing to express my keen interest in the Social Media position within your esteemed company. With a robust background in digital marketing spanning over 7 years, I am excited about the opportunity to leverage my expertise and drive results in this role. Throughout my career, I have had the privilege to work with prominent brands such as Aviva, ACCA, Sainsbury’s, Windows Phone, Tesco Mobile, and Wickes, where I played a pivotal role in strategizing and executing digital and social media marketing campaigns that yielded significant results. My track record speaks volumes about my ability to excel in this role. I have consistently demonstrated my proficiency in crafting compelling communications material tailored to various platforms including Facebook, Twitter, LinkedIn, Instagram, email, company websites, and blogs. Moreover, my strategic approach to content curation and management has consistently garnered positive engagement and increased brand visibility.
I am confident that my skills and experiences align perfectly with the requirements of this role. I am eager to bring my passion for digital marketing and proven track record of success to your team. Thank you for considering my application. I am looking forward to the opportunity to discuss how I can contribute to your organization's success further. T O W H O M I T M A Y C O N C E R N,
S I N C E R E L Y,
L E S L I E P O K U
lLeslie Poku
L E S L I E P O K U
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