Marketing Specialist Team Lead
Resume:
EXPERIENCE
Alaina and Co. TX (**** – present)
Owner and Founder
Founder of a highly creative and innovative candle making & distribution company.
Sales & marketing specialist, concentrating on business-to-business wholesale distribution.
YOY increase in sales and logistical coordination average 15.5%.
Successfully lead new retail space negotiation and merchandising setup, resulting in strong customer engagement and increased market share.
Orchard TX (February 2022 - March 2024)
Operations Team Lead
(promoted from associate role, November 2023)
Created and led the internal operations function, including new tasking and process revisions for internal and vendor teams, resulting in a highly efficient and successful team.
Audited vendor teams’ performance, resolved compliance and inefficiency errors, and creatively managed corrective actions via live coachings and trainings, resulting in lasting performance turnarounds and customer relationship growth.
Functionally supported CRM databases across the brokerage to ensure accuracy and SLA attainment, reported all task SLA requirements in leadership meetings based on task compliance, and alerted team of trends for corrective action.
Developed and implemented robust closing processes including review, audit, and training when closing packages, resulting in error mitigation and ensuring successful and accurate closings.
Managed relationships with vendor partners creating a successful task completion and support on new task roll outs.
Successfully collaborated with leadership on cross-functional projects resulting in new task implementation across multiple teams.
Managed department projects from initiation to implementation within budget scope and timeline.
Alaina Morris
SUMMARY
With over 17 years’ professional experience, I am highly proficient in learning and development, professionally skilled in sales, management, operations, and logistics optimization. I thrive in developing strategies to generate business efficiencies while improving client retention. My expertise includes being meticulous in sales, events, contracts & bidding, operations, and the ability to execute projects accurately, on time, and within budget. I look forward to bringing my creative, analytic & strategy- oriented excellence to your brand.
Austin, TX
*******.******@*****.***
STRENGTHS
SKILLS
Customer Relationship
Management
Data-Driven Decision Making
Design
Numerical Analysis
Project Management
Adaptability
Collaboration
CRM
Customer Retention
Effective Communication
Empathy
Entrepreneurship
Lead Generation
Management
Negotiation
Presentational Speaking
Problem Solving
Sales Expertise
Time Management
EDUCATION
Master of Science Degree: Education and Administration
• Canisius University, NY
Bachelor of Science Degree: Marketing
• Canisius University, NY
Orchard cont.
Associate
• Provided subject matter expertise and led team.
• Created and maintained SOPs for outsourcing team.
• Managed multiple queues within database systems and maintained SLA requirements.
• Consistently delivered SLA at 98%.
Zillow Offers (remote) Austin, Texas (2021 – 2022) Renovation project coordinator
• Optimized construction operation schedule for renovations and increased in MOM production of 150%.
• Built and managed strategic vendor relationships with general contractors for efficiency in renovations and expansion in multiple Texas markets.
• Strategically aligned business with goals, while increasing efficiencies in workflow.
• Trained team members on execution of production projects.
• Increased bid acceptance by 95%.
• Developed and created system of bulk bidding & estimating geographically to reduce overhead & time from renovation to resale. Contigo Catering Austin, Texas (2017 – 2020)
Sales & Events Manager (promoted to manager, 2019)
• Developed new & existing client relations increasing sales by average of 12% YOY.
• Maintained memberships and presence in networking group and online marketing platforms.
• Maintained & executed budget within 2% variance of company needs. Managed all contracts and proposals for all sales transactions.
• Presented quarterly data to executives and external stakeholders.
• Sold over $1 million in catering contracts annually. Word of Mouth Catering Austin, Texas (2014-2016)
Sales and Event Planning Coordinator
• Grew and maintained customer base through networking & local events.
• Prepared and negotiated customer agreements suited to individual client needs.
• Collaborated with executive chef on menu development and implementation of the menu on site.
• On-site event management.
The Buffalo News Buffalo, New York (2007-2012)
Brand Manager
• Managed sales, content development, and website layout for specialty brands.
• Developed sales data tool and managed weekly reporting to senior leaders.
Experience cont.
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