Social Media Content Writer

SALINA JACKSON

Experienced Technical Writer

***************@*****.***

Atlanta GA 404-***-****

Highly skilled technical writer with a passion for simplifying complex concepts into clear, concise documentation. Seeking an opportunity to utilize expertise to produce quality technical content that enhances user experience and understanding. Committed to delivering comprehensive and accurate documentation solutions.

Work Experience

Head of Content Nov 2022 - Jul 2024

RIA JAY PUBLISHING ATLANTA GA

Led publishing team for all book projects, digital products, and marketing materials

Conducted final proofing on marketing materials, print books and e-books

Wrote and edited compelling content for international audiences driving profitability

Created quarterly and yearly marketing goals while adhering to business deadlines

Managed social media pages including final approval for social media posts and graphics

Chief Operating Officer Dec 2021 - Nov 2022

INFINITE CREATIONS ATLANTA GA

Created operations strategy and policies while promoting company culture and vision

Finalized and approved marketing materials, ad concepts, and web designs

Created and edited developer documentation by using sed Adobe Technical Communications Suite to manage and publish information for technical documents

Created and implemented detailed business strategies, procedures, and milestones

Developed strategic marketing approaches to promote business growth

Prepared presentations and portfolios to present to clients

Tactically managed social media accounts and prepared creative posts to magnify engagement using hashtag research and analytics for targeting

Prepared training materials and sessions for both onboarding and existing employees

Content Strategist/Copywriter Jun 2021 - Nov 2021

HUMANA LOUISVILLE KY

Created content aligned with brand's voice, business requirements, and standards

Actively collaborated with the marketing team for campaign strategies and development

Worked jointly with the UX team to ensure proper content organization, navigation tabs, site maps, and information design

Identified and managed engaging and contextually appropriate content and taxonomies

Created content and communication opportunities for mobile and web experiences

Repurposed existing content to create a more meaningful and efficient user experience

Ensured content was accurately edited and approved for legal compliance

Worked closely with subject matter experts, content reviewers, stakeholders, business owners, editors, legal compliance, and user experience teams

Senior Content Manager Feb 2017 – Dec 2020

ANTHEM ATLANTA GA

Managed content requests from business partners and submitted them to developers using tools such as Microsoft SharePoint and JIRA

Ensured compliance with applicable regulatory requirements, standards, and guidelines

Worked with designers to develop look and feel for company website and microsite's

Utilized customer feedback for creation and modification of digital content

Communicated feedback from developers to business partners

Health Editor and Writer Oct 2015 - Jan 2016

WebMD ATLANTA GA

Worked cross-functionally with doctors, designers, photo team, programmers, and writers to create content for the WebMD website

Proofread, edited, and revised promotional materials prior to release, including slide kits, website's, physician letters, magazine ads, sales, and detail aids

Used Work Front and AtTask to create and manage projects for editorial team

Published articles, quizzes, videos and slideshows using Documentum CMS

Facilitated status meetings and provided weekly status updates while adhering to strict deadlines to deliver finished projects on time

Premium Web Content Writer Contract Jan 2015 - Jul 2015

YELLOW PAGES TUCKER GA

Edited and proofread existing web content including content changes, copyedits, and redesigns

Developed engaging copy using market research and client-provided content

Worked with consultants and designers to create clients' ideal website's

Used Salesforce to manage and update projects

Developed metadata keywords and keyword phrases to improve each site's SEO

Adhered to best practices and techniques to continually develop fresh, creative content

Monitored urgent copy changes and coordinated change turnaround time

Health Editor and Copywriter Aug 2013 - May 2014

WebMD ATLANTA GA

Worked cross-functionally with team members to ensure accuracy of content and media

Delivered quality work in a fast-paced setting while adhering to tight deadlines

Used budgets to build, review, and edit videos, articles, slideshows, and quizzes

Ensured content was correct, compelling, and informative

Applied knowledge of CSS and HTML coding to make edits to online content

Created meta tags, keywords, links, breadcrumbs, window titles and link titles for SEO

Brainstormed with team to identify and develop content plans and headline creation

Assured content voice, tone and style was compliant with WebMD medical standards

Web Content Consultant Jun 2010 - Apr 2012

AT&T ATLANTA GA

Consulted and interviewed high-end clients for website content including CEOs, company presidents and business owners

Researched and handled approximately new accounts and website's daily

Managed pre and post creation of website's including content changes and redesigns

Converted client information via phone into clear and concise web copy

Worked cross-functionally with writers, designers, and editors to ensure projects were completed in a timely manner

Managed project life cycles in Salesforce dashboards to ensure set deadlines were met

Configured domains and developed keyword phrases to improve each site's SEO

Managing Editor

FORMULA 808 INDIANAPOLIS IN

Delegated writing assignments to team members while monitoring the creation of the projects including editing, proofreading, and re-writing of articles

Used client email listings to promote upcoming events and special newsletters

Interviewed industry clients in the United States, Canada, and England to obtain information for new articles and to maximize magazine's exposure

Led team brainstorming sessions to determine weekly editorial direction of magazine

Studied web analytics and trends to pinpoint target audiences

Constructed engaging articles requiring advanced creative content writing

Produced creative blogs, newsletters, and content to engage and inform readers

Applications and Core Skills

PLATFORMS AND SOFTWARE, JIRA, SharePoint, MS Office Suite, HTML, Adobe Suite, WordPress,

Adobe Technical, Perfecto, Agile, Communication Suite, Documentum, Salesforce, Canva, Photoshop, Work Front, Unica, JavaScript, CMS, Service Desk, IMO, management tools, documentation projects, quality documentation, content guidelines, authoring systems, verbal communication skills, attention to details, developmental editing, technical writing, creative writing, content management, and project management experience for B2B, B2C, C2B, and C2C

Education

BETHEL UNIVERSITY Dec 2014

Bachelor Organizational Management

HOLY CROSS COLLEGE Dec 2008

Associate of Arts

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