Director of Marketing North America
Resume:
Director of Marketing
+1-414-***-**** ********@****.***
https://jenniferbrake.journoportfolio.com/
https://www.linkedin.com/jenbrake New Port Richey, FL JENNIFER
BRAKE
EXPERIENCE
Director of Marketing 02/2024
Summit Safety Brooksville, FL
Develop and execute comprehensive marketing strategies to enhance brand awareness and drive sales for the HiVis Supply and Dome75 brands Plan and execute promotional activities, including seasonal campaigns and educational content aligned with product strategy
Oversee the design, functionality, and updates of e-commerce and content websites, ensuring optimal user experience
Lead marketing team in implementing strategies for customer engagement, sales conversion, and building brand awareness through email campaigns, search optimization, page design, and social media
Oversee the creation of marketing materials, including PPC advertising campaigns, email marketing, social media content and website copy Collaborate with cross-functional teams, including sales, product development, and merchandising, to ensure alignment and consistency in messaging and branding Guide marketing initiatives to boost product sales, considering seasonal trends, inventory levels, and vendor relationships
Marketing Consultant 02/2019
Freelance Remote, United States
Provide marketing strategy, content marketing, and communication expertise to clients in construction, education, healthcare, and consumer product markets Develop marketing plans, branding, and promotional strategies Create marketing collateral, including brochures, flyers, and briefs Design and develop websites, including graphics, content creation, and keyword research
Director of Brand Marketing 12/2020 - 01/2023
Hultafors Group North America Mequon, WI
Launched and managed ten premium brands, increasing brand awareness and growing market share
Led multi-year strategic marketing communication plans, including mission, vision, and values
Conducted VOC and primary research projects to develop brand platforms, including promise, positioning, and visual graphics
Built, led, and mentored the marketing team, leveraging individual skills, maximizing efficiency, streamlining processes, and prioritizing projects Managed successful product launches and rebranding initiatives, resulting in increased sales and market share
Directed all digital and offline marketing efforts including, SEO, email campaigns, social media, advertising, influencer outreach, in-store merchandising, and trade show marketing
Led the development of creative materials and relationships with agencies, creative vendors, and licensing partners
Marketing Manager 02/2019 - 12/2020
Hultafors Group North America Mequon, WI
Led branding, marketing, and communications for Johnson Level and Hultafors Tools brands in North America
Increased brand awareness by developing and implementing strategic marketing campaigns
Established brand positioning and executed brand guidelines and brand-building initiatives including packaging, merchandising, retail displays, and print and digital content
Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies
Built and led a professional marketing team responsible for branding, communications, and product launches
Developed brand stories and omnichannel marketing initiatives, increasing brand preference, engagement, and reach
Direct digital and offline marketing efforts, including SEO, email campaigns, social media, advertising, and event marketing
Launched 50+ new products through dynamic campaigns, including digital, influencer, PR, retail and trade show exhibits highlighting products and services to customers or channel partners
SUMMARY
Innovative marketing leader with a
proven track record in developing and
implementing marketing strategies
that increase brand visibility and
market share for B2B and direct-to-
consumer brands. Adept at market
research, brand management, people
management, and strategic planning.
Demonstrated success in driving
significant sales growth and building
high-performing marketing teams.
KEY ACHIEVEMENTS
Sales Growth
Developed and led marketing
campaigns that raised
awareness, trial, loyalty, and
advocacy contributing to 81%
sales growth ($40M in revenue).
Team Leadership
Established and led marketing
departments, including planning,
budgeting, and mentoring teams.
Strategic Planning
Directed one-year, three-year,
and ten-year strategic planning
processes, including SWOT
analysis, goals setting and
forecasting.
Brand Launches
Launched six premium consumer
brands in North America,
including budget management,
brand messaging, and
communication campaigns.
Market Research
Conducted market research
studies to identify consumer
attitudes and buying behavior,
translating results into actionable
marketing plans.
Digital Success
Increased website visits by 65%,
web leads by 25%, and sales by
10% through website and e-
commerce development.
Marketing Campaigns
Led campaigns resulting in $4M
in sales and a 137% increase in
online traffic.
Product Launches
Successfully planned and
launched 45+ new products,
generating $20M in sales.
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EXPERIENCE
Marketing Manager 01/2013 - 01/2018
Marking Services Milwaukee, WI
Developed and executed strategic marketing to drive brand recognition, customer engagement, and global business growth
Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness
Directed all marketing efforts, including print and digital media, e-campaigns, social media, website, and video. Created catalogs, service literature, product sell sheets, and collateral
Designed websites (US, Canada, Australia) and an e-commerce platform with 37k standard and custom products
Developed an internal electronic ordering system, streamlined ordering process and increased order accuracy while reducing costs
Established the marketing department; hired, coached, and led team Spearheaded digital marketing, PPC, online advertising, social media content, and e- campaigns
Marketing Manager 01/2005 - 01/2013
Serigraph West Bend, WI
Developed marketing strategies for eight business units, increasing revenue and growing market share
Launched inbound marketing initiatives; blog, social, email, and campaigns Designed a website to highlight the company brand and service capabilities Conducted market studies unlocking new customers, industries, and products Coordinated trade shows and technology showcases for optimal audience engagement and ROI
Created product sell sheets, literature, customer-focused sales presentations, and other marketing collateral
Managed social media accounts for optimal audience engagement and increased online presence
EDUCATION
Bachelor of Arts 2005 - 2008
Cardinal Stritch University Milwaukee, WI
Business Administration
Associate of Arts 1994 - 1996
Waukesha County Technical College Waukesha, WI
Marketing
SKILLS
Advertising Brand Awareness
Brand Strategy Brand Management
Budgeting Campaigns Development
Content Creation Content Marketing
Creative Problem Solving
Customer Segmentation
Digital Marketing ECommerce
Email Marketing Event Planning
Influencer Marketing KPI Reporting
Lead Generation Market Research
Merchandising Packaging
Product Marketing
Project Management
Strategic Planning Social Media
Team Leadership
DESIGN PATENTS
Line-Type Laser Level
US D1,026,688, May 2024
Rotary-Type Laser Level
US D1,026,689, May 2024
TECHNOLOGIES
Adobe Creative Suite Basecamp
Canva ChatGPT Constant Contact
Dynamics CRM EpiServer
Google Analytics Hubspot Instapage
Jasper Klayvio Magento
Microsoft Office Monday PPC
Reputation Salesforce
Search Engine Optimization / SEO
SEM Rush Slack Squarespace
SPSS Statistics Wordpress Yatpo
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