Marketing consultant for Content Marketing and SEO

I enable sales lead growth for manufacturing, SaaS, and telecoms with customer data. SEO, social media, monthly newsletter content, email campaigns, and paid marketing to drive lead gen. Record of A/B testing success at AT&T and GPS Trackit. Build content strategy based on needs and pain points of customers. Develop and execute strategic marketing plans based on metrics & KPIs.

Content strategy & SEO

Video Production & Editing

Analytics and Data manipulation

Copywriting & Editing

Project management

email campaigns

Technical Skills:

Google Analytics, GA4, Adobe Creative Suite, Customer journey maps, Gap analysis, Google Looker /Data Studio, SharePoint, Paid ad optimization, HTML, JavaScript, Canva, AHREFs, AdWords, WordPress, HubSpot, SEMRUSH, Screaming Frog, Google Search Console, GDPR, Monday.com

Experience:

Content Marketing & SEO Consultant - Rely on Content Consulting - self employed

Mar 2024 - present

Consulting clients included LeatherCordUSA.com and PartWorks.com. Conducted content audits, built SEO strategy, paid ads, content calendar and created video, email, webinar, social and web content.

Sr. Content Marketing Manager - Kore.ai Artificial Intelligence - Orlando, FL

Jul 2022 – Nov 2023

Led content strategy and go-to-market for Kore.ai Conversational AI, driving a 170% YoY increase in SEO traffic and a 3% conversion lift. I wrote & edited blogs, business development emails, PR communications, paid keyword research, HubSpot landing pages, videos, case studies, product pages and trade show content. Created taxonomies and user journey maps. Built content audits, and gap analysis. Managed external agency partners. Wrote thought leadership and CX survey data analysis.

• Gained top 10 rank for 129 keywords, growing monthly pageviews by 125% over baseline.

• Built AI chat bots, content calendars and wrote blogs, sales materials, and web copy for AI products.

• Produced video testimonials, interviewing subjects and editing engaging customer stories.

• Created monthly SEO and KPI analytics reports and presented to leadership board.

Omnichannel Marketing Consultant - Intellistart Solutions - Alpharetta, GA

Jan 2021 - Jun 2022

• Created omnichannel website, social media, SEO, paid ad keyword strategy and video for sanitizing healthcare product.

• Wrote go to market video, emails, sales material and web content for product launch.

Content and Communications Senior Manager - GPSTrackit - Roswell, GA

Mar 2021 - Apr 2022

Led SEO content team to double organic traffic for GPSTrackit software. Developed Go-to-Market (GTM) strategy. Managed content audit, PR releases, newsletter content calendar, keyword research, content strategy, blogs, training & marketing videos, webinars, social media, and email campaigns. Developed SEO content strategy based on customer journey.

• Go-to-market videos, emails, HubSpot and web pages for video telematics product launch.

• Interviewed subjects, edited video testimonials, and crafted compelling written content.

• Increased blog traffic 198% over baseline YoY

Content Marketing & SEO Consultant - Rely on Content Consulting - self employed

Sep 2017 - Jun 2022

Consulting clients included ApartmentGuide.com, Team Building with Taste, Scintel AI Technologies, LiquidWeb and others. Conducted content audits, built omnichannel content calendar and paid ad strategy and created video, email, webinar, social media and web content.

• Increased LiquidWeb YouTube views and traffic by 147% YoY.

• Developed customer retention emails and webinar for Scintel AI & ML software.

• Copywriting and copy editing for paid ads, webinars, landing pages, email marketing, trade show collateral, sales collateral, content marketing, and case study videos.

Sr Omnichannel Analytics Manager - Kimberly-Clark Professional - Roswell, GA

Apr 2017 - Aug 2017

• Analyzed metrics and content audit across customer journey to improve conversion.

• Built AEM webpages in Salesforce, Pardot, & Adobe Site Catalyst. Used Adobe DAM.

• Managed keywords, titles, descriptions and budget for paid ad campaigns for Kimberly-Clark.

Content Marketing/SEO Consultant - Liquid Web - Lansing, MI

Nov 2016 - Apr 2017

• Led content strategy and SEO for site redesign of leading mid-tier B2B web hosting provider.

• Implemented content marketing and SEO for demand generation, boosting site traffic 127%.

• Created content calendar, landing page A/B testing, rewriting and optimization.

Sr Manager eCommerce Optimization - ATT U-verse Home Solutions - Atlanta, GA

Mar 2014 - Sep 2016

Spearheaded optimization of the AT&T U-verse TV Support site, leading to a significant increase in customer satisfaction (1- 4 Million monthly users). Analyzed UX, CRO, usage data and customer feedback to write specifications for code changes, CX, content, web design, navigation, and videos. Drove the creation and implementation of:

• Optimized landing pages: Tailored to user needs, boosting first-contact resolution rates.

• Solution articles & videos: Improved clarity & self-help success, reducing support calls 1.5 pct.

• Simplified taxonomy & navigation: Enhanced usability and decreased customer frustration.

• Managing a cross-functional team: Led writers, UX designers, and developers to optimize landing and product pages and migrate 1300 knowledge base articles.

• Analyzed HTML, JavaScript and HREF link code to suggest changes for SEO and CX usability.

• Managed page title, short and long descriptions, product images and site taxonomy.

Summary of experience:

10+ years of experience in website management, driving business impact on a global scale through web experiences.

Direct experience in managing 3rd party agencies for development purposes.

Experience in strategic planning and execution for website management, including design and optimization.

Experience with the technical aspects of running a website, including analytics, UX, technical and content SEO, domain management, content management system, HTML/CSS/JavaScript, and other web platform tools.

Strategic partnership experience, building consensus with other teams, helping them translate business requirements into customer-centric web experiences.

I have managed and led website marketing over 15 years.

I served as the decision maker on how the website gets published and the content submitted.

Presented strategy and rationale to board of directors/CMO or business owner.

Strong marketing acumen, ability to translate what the PMM is requiring to go to market perspective

I am analytically driven with a deep understanding of CMS systems including Salesforce and HubSpot.

Education

Florida State University, BS, Mass Communications – Advertising

Training

AI Use Cases – SQL-Structured Query Language – Google GA4 – Google Paid Ad certification – HubSpot – Excel macros & pivot tables – Salesforce – Kore AI platform

Portfolio: https://relyoncontent.com/ed-hill-portfolio-2024/

www.linkedin.com/in/edhillseo

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