Digital Marketing Manager

Suhas Subramanian

DIGITAL MARKETING PROFESSIONAL

+974-****-**** ***********@*****.*** Najma, Doha, Qatar Dedicated and results-driven digital marketing professional with a proven track record of success, seeking challenging leadership roles as a Head or Lead in the dynamic realm of digital marketing. EDUCATION

2011

Post Graduate Diploma in

Business Management

Welingkar Institute-

Matunga

CERTIFICATIONS

TECHNICAL SKILLS

JIRA Project

Management

HTML, CSS, JavaScript

Development

Drupal CMS Adobe

CMS

Adobe Creative Suite

JAVA and PHP

Programming

WordPress Development

SEO: Ahrefs, SEMrush,

Google Search Console

Data Analytics: Adobe

and Google Analytics

PPC advertising: Google

Ads, SEMrush

Email Marketing:

Marketo and MailChimp

Copywriting:

Grammarly, ChatGPT

PROFILE SUMMARY

Accomplished Digital Marketing Manager with a rich 14-year background in steering online marketing strategies, executing campaigns, and enhancing brand visibility across diverse industries.

Currently managing and leading a team of three members, overseeing day-to-day website activities, collaborating with global stakeholders, and maintaining alignment with international business requirements.

Proven expertise in managing end-to-end digital initiatives, including website development, SEO optimization, and overseeing social media channels, resulting in increased user engagement and brand recognition.

Skilled in utilizing various digital marketing tools, including Google, Facebook, Twitter, Adobe Analytics DTM, Salesforce, and Marketo, to drive effective campaigns, track performance metrics, and optimize online presence. Strategic thinker with hands-on experience in email marketing campaigns, coding (HTML, CSS, JavaScript), and adept at troubleshooting issues impacting campaign performance. Proven ability to collaborate effectively with internal & global stakeholders and external partners, including creative teams, product managers, sales, and agencies, to synchronize efforts, streamline workflows, and deliver cohesive brand experiences. Achievements:

Pioneered the successful migration of CRISIL'S website, transforming it from a non-mobile- friendly platform to a user-friendly Adobe CMS technology, incorporating analytics integration, and facilitating seamless communication with Salesforce and Marketo API. Demonstrated leadership in splitting and migrating the Crisilratings.com website to create a dedicated platform for CRISIL Ratings involving meticulous page analysis, SEO maintenance, and adherence to regulatory timelines. Enhanced on-page SEO performance, leading to notable improvements in page speed and a significant increase in monthly traffic.

Recognized for consistently achieving quarterly Awards over the past three years, highlighting innovative contributions, meeting tight deadlines, and ensuring project completion with excellence.

Pivotal in generation of approximately 50 lacs through an online ad campaign (LinkedIn) in 2023 for the CRISIL Executive Training Programme, earning recognition and an award from the business and management faculties.

CAREER TIMELINE

WORK EXPERIENCE

CRISIL, Mumbai

May’2019-Present (On-Roll) Manager-Digital Marketing Jun’2013 – May’2019 Randstad India (On-Roll) (Off-Roll employee-CRISIL) Senior Associate

– Digital Marketing

Role:

The Fundamentals of

Digital Marketing from

Google Digital Garage

(Credential id: VAD 9FE

6WU)

Advanced Certificate in

Digital Marketing and

Communication from

MICA and UPGRAD

Software Engineer IIT Bombay, Mumbai 2008-2010 Digital Marketing Executive Concept Communication 2010-2013 Manager-Digital Marketing CRISIL, Mumbai Since' 2013 CORE COMPETENCIES

PREVIOUS EXPERIENCE

Software Engineer

IIT Bombay, Mumbai

Feb’2008 - 03/2010

PERSONAL DETAILS

Address: Al Ruwais Building

18, Najma, Doha, Qatar

Languages Known: English,

Hindi, Marathi & Malayalam

Facilitating communication with KPMG for website development, including drafting Business Requirement Documents (BRDs) based on business specifications and coordinating new components and developments.

Driving ongoing automation development efforts, streamlining processes and enhancing operational efficiency through technological advancements. Spearheading UX design initiatives, ensuring user-centric and intuitive interfaces across digital platforms.

Overseeing digital marketing budgets, ensuring efficient allocation and tracking of resources for optimal campaign performance.

Spearheading the management of Digital Channels across all domestic and international businesses, with primary objectives including enhancing User Interface, augmenting total visitors, extending time spent per customer, fostering engagement, generating leads, and maximizing overall revenue.

Crafting robust Digital Analytics Dashboards to monitor user behavior, extract actionable insights, and track full funnel results for all campaigns. Executing day-to-day content management for regional sites, with publishing assistance from the global digital team and vendors.

Orchestrating the implementation of tags using Adobe Analytics DTM, and collaborating closely with business stakeholders to pinpoint digital pain-points or opportunities and articulate clear business requirements for digital solutions. Offering continuous SEO guidance and recommendations for the development of SEO- friendly website design and development.

Tracking and reporting on the performance of all digital marketing campaigns and website analytics on a monthly and quarterly basis, and evaluating website and social media performance against established goals (ROI and KPIs). Spearheading the development of the site, including configuration, widgets, and workflow using AEM/CQ, and leading the execution of integrated "go-to-market" strategies for CRISIL

& CRISIL Ratings' business across India.

Curating Digital Marketing campaigns tailored to meet campaign objectives, whether focused on awareness, top-of-mind recall, consideration, or lead generation, and driving Internal Communication initiatives to raise awareness of new launches/campaigns in collaboration with the Internal communications team. Optimizing campaign efficiencies by balancing spends between owned, earned, and paid media, and providing assistance to on-ground teams for the seamless execution of marketing campaigns.

Driving engagement on Social Media platforms through the dissemination of relevant content for various businesses, and closely collaborating with the Media & Events team to maintain brand consistency across various touch-points. Digital Marketing Executive Concept Communication, Mumbai Jun’ 2010 – Mar’ 2013

Role:

Orchestrated the online marketing strategy for the organization by meticulously planning and executing digital marketing campaigns.

Effectively managed digital marketing initiatives for diverse clients, including PPC advertising using Google Ads and SEMrush, email marketing campaigns through MailChimp, and comprehensive SEO strategies employing Ahrefs, SEMrush, and Google Search Console.

Initiated advertisements and crafted compelling content to heighten brand awareness, while supervising existing campaigns and offering strategic recommendations. Devised strategies aimed at fostering enduring digital connections with customers, while actively monitoring the company's presence on social media platforms. Successfully launched advertisements to augment brand awareness across various platforms including Google, Facebook, Twitter, and managed reporting and billing processes.

Cultivated and maintained relationships with media vendors, publishers, journalists, and anchors to facilitate collaboration in promotional endeavors. Provided comprehensive support across all phases of planning and management, including the development of business strategies, creation of campaigns, contests, and content for Social Media platforms.

Expertly troubleshooted issues impacting campaign performance and utilized social media channels to enhance the company's profile and reach. Monitored campaign progress using diverse metrics and delivered reports on performance, while collaborating with managers to prepare budgets and monitor expenses. Designed, maintained, and supplied content for the organization's website, ensuring its alignment with overarching marketing objectives and strategies. Strategic Marketing Planning

Market Dynamics Analysis

Campaign Optimization

Customer Behavior Insights

Integrated Marketing

Campaigns

Lead Conversion Strategies

Website Design Best

Practices

Social Media Engagement

Techniques

SEO and SEM Strategies

Content Management

Systems

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