UX Design, Content Strategy and Digital Marketing
Resume:
JEAN STRONG
UX Designer, Content Strategist & Digital Marketing Campaign Lead
Placerville, CA 95667
****@**********.***
SUMMARY
Dynamic professional with a diverse background in designing user experiences, leading digital marketing campaigns, and in the planning, strategizing and writing of digital content for healthcare, finance, Broadway theater, non-profit, publishing, and higher education. Co-founder and creative director of a Broadway theater digital marketing agency for eight years.
EXPERIENCE
Freelance UX & Digital Marketing Consultant – Remote JUNE 2023 -PRESENT
Client: LEC Works
Providing content strategy, information architecture, and UX design for the organization’s responsive website redesign, managing their social media strategy and email campaign management.
Client: The National Marrow Donor Program (NMDP)
Designing information architecture for a SharePoint resource database for the data science team. Conducting user interviews, UX content audit and mapping, and UI design for intranet search, support and resources. Google- Bard AI via UTest, (Short-Term Contract)
NYC —UX Beta Tester
JAN 2023 -MARCH 2023
Wrote conversational copy as a prompt engineer for Google’s beta testing of their MML, Bard (Now branded as Gemini). Tested AI prompts, wrote UX recommendations based on Bard outputs. Logged bugs in Jira, audited OpenAI for comparison.
UX PORTFOLIO
http://www.jeanstrong.com
Password: yes
CAPABILITIES
Experience Design
Digital Marketing Campaigns
Content Strategy and SEO
Information Architecture
Digital Copywriting
AI Prompt Engineering
Analytics Reporting
Customer Journey Maps
Content Maps
Prototyping
Client Presentations
Functional Specifications
Design Systems & Templates
Competitive Analysis
UX Auditing
User Surveys & Interviews
Working knowledge of HTML
5/CSS/Javascript
SOFTWARE
Figma
Sketch
InVision
JIRA
Salesforce CRM
HootSuite
Adobe Creative Suite
Final Cut Pro/Logic
Wordpress, AEM, SharePoint
Wild Type/Entree Health (Omnicom Health Group
Network), NYC —VP, User Experience Architect
JAN 2020 - DEC 2022
On an Agile team, researched, planned and designed the UX and information architecture for websites, social media content, microsites, iPad apps, mobile apps, emails and banners, a resource module, a mobile search app and banner advertising to engage, educate and inform healthcare professionals. Delivered design systems, wireframes, content maps, process flows, customer journeys, functional specifications and other UX deliverables to support design and development. Created prototypes using Adobe XD and InVision. Created business requirement docs. Wrote UX copy and optimized for SEO. Led client presentations and presented at medical team content collaborative sessions.
Havas Life Agency, NYC — User Experience (Freelance) FEB 2019 - DEC 2019
Provided UX and engagement strategy, research, design and UX copywriting on all brands at the healthcare marketing agency. Working in Sketch, created iPad apps and website content maps, wireframes and functional specifications for developers. Also presented to internal teams competitive analysis presentations and best practice guidelines. CDM New York, NYC (Omnicom Health Group Network) — User Experience Designer
FEB 2016 - JAN 2019
Designed experiences and wrote UX copy for websites, games, touch screen presentations, rich media banners, and a patient symptom tracker. Working with Sketch, OmniGraffle and Axure, I produced content maps, wireframes, user flows, customer journeys, functional specifications and design systems.. Presented at client meetings and provided UX and digital strategy insight on pitches.
Baruch College, NYC — Digital Marketing Director
JUNE 2013 - JAN 2016
Led oversight and strategy for a broad range of digital marketing and communications efforts including: web sites, social networking, multimedia and mobile delivery of content. Updated college website on custom built CMS framework. Wrote all copy for Facebook, Twitter and Instagram. Wrote and presented college-wide and CUNY wide workshops on social media, digital marketing strategy, technology trends and best practices. Managed development team.
Bay Bridge Productions, NYC — Founder and Creative Director
FEB 2005 - JAN 2013
Led digital marketing campaigns and strategy for over thirty Broadway and Off-Broadway productions including Tony Award winners, Cry-Baby and Grey Gardens. Managed all social media channels, wrote proposals, schedules and developed budgets, hired and managed freelance development teams. Wrote copy for websites and advertising. Designed and produced videos, contests, banners, emails, games, podcasts, and ringtones.
Freelance Web Designer, NYC
2000-2005
Clients included: Scholastic, JP Morgan Chase, Brown Brothers Harriman, New England Foundation for the Arts, Morgan Stanley, Sephora, NYC Administration for Children Services, FilmColumbia, and Beeline Internet Resources.
EDUCATION
University of Maryland, Baltimore County, BA
● Maryland Distinguished Scholar in the Arts
● University of Maryland Merit Scholarship
● Dawn B. Sisas Creative Writing Scholarship
PROFESSIONAL DEVELOPMENT
AI and Machine Learning, MIT (Certification Program, Fall 2024) Digital Copywriting for the Web, Media Bistro
UX Research, General Assembly
UX Soft Skills, General Assembly
Responsive Web Design, General Assembly
Music Theory and Arranging, Juilliard Continuing Studies Electronic Music Composition, Harvard Extension School Yoga & Meditation, Main Street Yoga
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