Social Media Senior Manager
Resume:
MICHAEL GEMMELL
PROFESSIONAL EXECUTIVE
CONTACT:
*************@*****.***
www/linkedin.com/in/michael-
gemmell-886061137/
PROFILE:
I am a professional person who has been in the working industry for over 25 years. I am dedicated, passionate, loyal, & hardworking & work well with all clients & business related people I deal with. I have a clear & creative mind with a practical approach to problem solving
& a drive to see things through to completion. I am an energetic, ambitious person who has developed a mature & responsible approach to any task that I undertake, or situations that I am presented with, With my experience I have an excellent ability to motivate others. I am a confident person who relishes challenges & working under pressure. EXPERIENCE:
Business Networking International (BNI) Present
Social Media Content Creator & Graphic Designer:
Research & organize sources & information to collaborate & brainstorm with the executive team for new strategies & ideas. Design & write well-researched & keyword-driven content to boost organic traffic. Create clear & innovative headlines, adverts & body copy. Produce high- quality posts on industry-relevant topics. Design & write a variety of topics for websites, banners & social media platforms, etc. Ensure consistency in design artwork, writing style, fonts, images, & tone.
Reason for leaving: Freelance work.
CityVarsity (Educor), Braamfontein May 2018 - February 2024 Assistant HOD, Program Coordinator & Lecturer:
Senior management & development of the curriculum, resources & staff within the department. Maintain high standards of teaching & learning within the department & advising about current trends & future developments for all subject. Planning, research & developing of content of teaching material, designing materials used to promote department, arranging work experience placements, promoting brand growth & expansion, implementing brand plans, liaising with other professionals & also with senior management on a daily basis, preparing research proposals, papers & developing publications, participating in course/degree setting committees, academic planning, attending departmental & faculty meetings, supervising the work of graduates.
Reason for leaving: Company closed down.
MICHAEL GEMMELL
PROFESSIONAL EXECUTIVE
EDUCATION:
Dale College Boy’s High
(1988 - 1992)
Matric Certificate
Damelin College
(1994 - 1996)
IMM Advanced Diploma in
Marketing & Business
Management
Nelson Mandela University
(2001 - 2004)
Bachelor’s Degree in National
Arts & Photography
EXPERIENCE:
Mitch G Trading’s, Johannesburg March 2017 - April 2018 Business Development, Brand & Social Media Manager: Assist with marketing the company & driving business growth, creating new strategies in new business development for the long term goals of the company, liaising with new & existing clients to keep them up to date with all the new developments within the company. Market research, analytics, consumer behavior, research & development, developing brand strategies, keeping up to date with market trends & competitive activity, working alongside the director to achieve long term stability with their clients in order to benefit the company, brand management, trade shows, identifying new business opportunities. Reason for leaving: Owners immigrated overseas.
Skuworks (A Division of Times Media), Johannesburg November 2009 - January 2017 Studio & Brand Manager:
Studio Manager, brand manager, manage & solve conflicts with clients, establishing budgets with clients & companies, taking on new client briefs, consolidating client’s needs, admin work
& closing of monthly statements, recruiting new clients, management & training of staff, interviewing & hiring new staff, daily operations of a studio and oversee the scheduling and invoicing of clients, product management, quality control, team leadership, maintaining relationships with established clients, liaising with clients from Makro, Pick ‘n Pay, Checkers, Spar, Eskort, Dischem, Clicks, Trojan Gym, SAB, Coca Cola, Sportsman's Warehouse, Builders Warehouse & more.
Reason for leaving: Opportunity to open own business. Cape Thai Holdings, Cape Town January 2008 - October 2009 Assistant Marketing & Social Media Manager:
Organize & manage marketing campaigns to raise awareness of & generate demand for products & services. Assisting with advertising campaigns, budget management, event management, task organization, developing schedules, generating sales among clients’ accounts including upselling & cross-selling, analyzing brand positioning & consumer insights, resource planning, cost estimations, writing copy for advertising campaigns, keeping the company website up to date, designing & implementing new advertising campaigns, approving the copy write on advertising campaigns, customer relationship management, assisting with organizing all promotional events, building alliances & partnerships with other organizations. Reason for leaving: Company downsized marketing & advertising team. MICHAEL GEMMELL
PROFESSIONAL EXECUTIVE
SKILLS:
Adobe Software Suite
Team Player
Problem-Solving
Critical Thinking
Flexibility
Communication
Organization
Creativity
Attention to detail
Responsibility
Project Management
Brand Management
Decision Making
Research & Development
Active listening
Customer Service
Interpersonal Listening
Team Leadership
Training
Integrity
Dependability
Willingness to Learn
Time Management
EXPERIENCE:
Picture Perfect Studios. Port Elizabeth October 2001 - January 2008 Brand & Studio Manager:
Creating new conceptual & marketing ideas for studio growth, assist with all marketing campaigns, budget management, assistant marketing management, project management, analyzing data for trends, insights, & information, customer relationship management, designing & organizing trade shows & promotions, marketing of the studio, customer relationship management, brand management, liaising with clients on a daily basis & promoting studio to new clients, team leader, staff training & development, assist with creating new advertising campaigns for Franchisees in South Africa. Planning, developing & crafting compelling photographs & content across social media platforms & keeping website up to date. Analyzing different marketing campaigns & keeping up with all marketing & social media trends within the competitors markets.
Reason for leaving: Relocated to Cape Town.
Model Boss Model Management, East London February 1999 - January 2001 Director of Operations & Owner:
Director, Marketing Manager, Brand Manager, Events Manager, Project Manager, organizing charity events with SANCA & other charity companies, dealing with catering companies & relevant parties to help cater for all events, keeping up to date with the financial aspects of the business, preparing daily rosters for staff, coordinating with clients & sponsors in order to create awareness of their products through promotions, collecting & analyzing reports for the business & keeping up with the latest market changes. Overseeing business processes to maximize long-term profitability, consistently monitoring production & identifying any areas for improvement, implement strategies to make operations as efficient as possible.. Reason for leaving: Relocated to Port Elizabeth to further my studies. Sports Fanatic, Sports Magazine, East London February 1996 - January 1999 Marketing & Events Manager, & Brand Manager:
Assist with promoting the magazine, Marketing Manager, Events Manager, Account Manager, Senior Photographer (photographing all sports events in East London), Graphic Designer, Journalist and Copywriter, maintaining relationships with established clients, organizing promotions & events, brand management.
Reason for leaving: Owners immigrated overseas.
MICHAEL GEMMELL
PROFESSIONAL EXECUTIVE
ACHIEVEMENTS:
SCHOOL:
1st Team Athletics
1st Team Cross Country
1st Team Swimming
1st Team Water polo
3rd Team Rugby
Border Athletics
Border Cross Country
Border Invitational Water polo
Colours for Cross Country
Hostel Prefect.
OTHER:
Two Oceans Marathon
(First Border Junior)
Border Men’s Soccer
(Indoor)
Inter Provincial Soccer
(Eastern Province)
Border Men’s Volleyball
Inter Provincial Eastern Province
Cricket
(Indoor)
Comrades Marathon
Iron Man Traithlon
Midmar Mile
Argus Cycle Tour
94.7 Cycle Challenge
Amashova Cycle Tour
Crater Cruise Mountain Bike
Challenge (110km).
EXPERIENCE:
Action Cricket Sports Arena, East London March 1993 - January 1996 Marketing & Events Manager, Arena Manager:
Assist with organizing events & tournaments, including international tournaments, dealing with catering companies & all relevant parties to help cater for all events, drawing up daily rosters for staff, assist with the financial running of the arena, promoting the arena to create new clients & sponsorships, assist with marketing the arena, training new staff, brand management, drawing up daily, weekly & monthly reports, running of bar, stock control, taking inventory & reordering supplies, managing budgets, negotiating supplier contracts. Reason for leaving: Company downsized management team. REFERENCES:
Christiaan Steyn
Director & IP Attorney
Steyn IP
****@*******.***
Joleen Jacobs
Executive Director
BNI Vaal Triangle
******@***-********.**.**
Stefanie Payendee
Previous Head of Department
CityVarsity (Educor)
****************@*****.***
Malibongwe Khumalo
National Bakery Product Development Manager
Spar National Freshline Marketing
**********.*******@****.**.**
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