Data Analyst Machine Learning

DANH NGUYEN CONG

+* YOE Market Research & Data Analyst Tableau Data Analyst Certified BA

Location: Makati, Metro Manila, Philippine

Mobile: +63-967-***-**** (Viber/Whatsapp/Telegram) Email: **************@*****.***

---SKILLS---

Certified Expert Tableau Data Analyst

Strong in Power BI

Advanced SQL & Intermediate Python

Machine Learning Basics

Data Cleaning and Preprocessing

ETL (Extract, Transform, Load) Processes

Statistical Analysis

Spreadsheet Proficiency (Excel/Google Sheets)

Data Mining, Visualization & Reporting

Gathering Business questions & Problem-solving

Agile Methodologies

Business Use Case Development

Project Management

Business Process Improvement

WORKING HISTORY

Marketing Promotion Data Analyst

AVANTICE CORPORATION

2024 – Present

Generate post-promotion reports by using Tableau & SQL that provide managers with actionable insights, leading to a 20% increase in promotion/campaign performance.

Conduct routine checks to identify customers eligible for promotional rewards based on their engagement levels.

Collaborate with supervisors to analyze behavioral data, utilizing data analysis to forecast purchasing behaviors that influence promotional strategies, guiding the strategic decisions regarding promotional conditions.

Following competitors’ activities, especially promotions activities, to analyze tactics & strategy of competitors.

Gather, manage, and organize data for market research and insights and render business support in order to ensure efficient operational processes.

Senior Research & Product Data Analyst

VNG GAME – GAME STUDIO SINGAPORE & MALAYSIA

2021 – 2024

Conducted comprehensive market research and data analysis to identify growth opportunities in Vietnam and South East Asia markets, aiding in product feature development and optimization.

Utilizing SQL & proficiency in using Tableau to visualize data and build dashboards to track performance of the new products launching.

Collaborated with cross-functional teams to identify and research mobile game projects, evaluating both newly released and developing games.

Building Excel Dashboards to manage & work with Accountants on the financial performance of the products, as well as implementing and executing the rolling forecast.

Integrated and analyzed data from various sources, including industry reports, public information, field reports, and purchased data, to perform quantitative and qualitative research.

Synthesized and visualized complex data sets to present findings, actionable insights.

Assisted in the preparation of proposals by researching subject matter, gathering background information, and developing compelling proposals.

Senior Research & Data Analyst

BUZZMETRICS – SOCIAL LISTENING COMPANY

2018 – 2021

Senior Research & Data Analyst 2020 – 2021

Allocating workload for team members, monitoring members' performance based on competencies, as well as helping them to set up and develop improvement plans.

Conducting & managing social listening research - Brand Audit projects for key clients to find out new rooms & opportunities for brands.

Adjusting & customizing the suitable working process for each project, to ensure the project runs smoothly for all stakeholders. Research & Data Analyst 2018 – 2020

Understanding & reporting about Categories: Smart handhelds (Smartphone, Tablet, Smartwatch), Bath & Shower, Handwashing, Haircare, Seasoning, Instant Noodles, Cosmetics, etc.

The main person in charge of Usage and Attitude Reports as well as consulting for accounts: Samsung IM, CPD segment of L’Oréal, Masan

(Seasoning & Instant Food), etc.

EDUCATION

Data Analyst Program - Charles Sturt University 2024 - 2025 Bachelor of Marketing - Hoa Sen University 2013 - 2018 CERTIFICATION

• Tableau Certified Data Analyst – Tableau July 2024

• HackerRank SQL (Advanced) - HackerRank June 2024

• Agile Data & Information Management – IT Masters June 2024

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