Cynthia Walker
Milpitas, Ca 415-***-**** cell *******@********.***
SUMMARY
Attributes:
Engaging, warm, and versatile master-level hairstylist and makeup artist with 15 years of business management experience
Dynamic and personable professional with a proven ability to quickly build trust and rapport with clients
Highly adaptable and resourceful with a strong track record of thriving in chaotic and fast paced environments
Bilingual - advanced conversational Spanish, intermediate level reading and writing
Client Relations:
Skilled in fostering positive first impressions and establishing strong, long-last relationships
Effectively manages customer relations to ensure satisfaction and repeat business
Promotes development and growth through proven vendor relationships, company initiatives and professional image
Operational:
Demonstrated ability to pivot quickly and effectively manage change while maintaining productivity and achieving goals
Extensive knowledge of product lines, market trends, and customer preferences within the beauty industry
Results driven event coordinator with extensive experience in sales and marketing strategies within the beauty industry
Experienced in executing successful product launches and promotions that drive brand awareness and sales growth
Leadership:
Seasoned team leader with proven ability to coach, train and motivate successful teams
Proficient in maintaining safety and workplace sanitation, administrative tasks, budgeting and labor cost control
Demonstrated expertise in customer and employee education, fostering a culture of continuous learning and development
Technology:
Able to manage a high volume of calls, schedule appointments, and calendaring; navigate POS Systems, and Salon CRM software
Microsoft Office (Outlook, Excel, Word, Teams) and Google G Suite (Drive, Gmail, Sheets, Docs, Chat, Calendar, Maps, Meet)
EXPERIENCE
MASTER HAIRSTYLIST & MAKEUP ARTIST Inspire Me Hair & Makeup - Fremont, Ca Sep 2016 - Present
- Sole proprietor and operator of private salon suite offering upscale full salon services for men, women and children
- Sustains and procures high quality color and styling product brands including Redken, Pravana color vivids, Living Proof, Big Sexy, Joico, Virtue, Amika, Moroccan Oil, Kenra, Babyliss Pro, Keratin Complex, Nioxin and Olaplex
- Maintains successful, secure and confidential client database management and point of sale (POS) system
- Proven ability to manage accounts and relationships through established rapport with vendors and retailers
- Manages subsequent growth and success by ensuring client relationships, upkeep of social networking and public relations through management of Yelp, Facebook, Google Business page, LinkedIn and Instagram
- Continued education includes attending Behind the Chair symposiums; COSMPROF hair shows, ISPA conference and EXPO, and The Makeup Show
SALON MANAGER Ulta Beauty - Fremont, Ca Aug 2014 - Sep 2016
-Exceeded salon service goals and financial metrics including service revenue, average ticket, guest count, guest retention, rebooking, skin treatments, pro-hair retail revenue and retention/turnover
- Increased sales by influencing and developing the skills of salon staff, technical proficiency, professional haircare and makeup recommendations, upselling, guest service experience, client retention and standards of excellence
- Responsible for recruiting, maintaining staffing levels, productivity development, disciplinary actions and reviews, salon service promotions, ordering, schedules and creating docs
- Successfully led salon workplace safety regulation audits for CA State Board and OSHA inspections by maintaining salon quality and standards adhering to Ulta’s policies and procedures
- Ensured that salon labor and supply costs met weekly and quarterly budgetary goals by analyzing and controlling expenditures, inventory, work hours, and payroll to stay within forecast and budget expectations
- Engaged with salon clients and store guests, maintained excellent working relationships with associates, and implemented company culture and guidelines to representing the company in a professional manner
BUSINESS MANAGER Laura Mercier at Bloomingdales Stanford - Palo Alto, Ca Aug 2011 – July 2014
- Proven ability to plan and achieve daily, monthly and annual Bloomingdales sales objectives and Laura Mercier brand business goals by promoting, demonstrating and selling with dedication, focus and outstanding customer service
- Executed store and brand required events and achieved respective sales targets by planning and strategizing with assistant department manager and account executive
- Increased sales by assuring that clients felt encouraged and comfortable to experience the color and skincare products, learn the latest tips and tricks of color application, and have personalized custom looks
- Made the Laura Mercier shopping experience memorable for clients by demonstrating, educating and selling skincare, color and fragrances through awareness of Laura Mercier’s product benefits, points of difference and standards of quality
- Responsible for the development and coaching of beauty associates through makeup application trainings, leading sales by example, creating a positive work environment and generating incentives in conjunction with account executive
- Managed counter schedules to ensure the appropriate coverage for business needs and demonstrated integrity in upholding Bloomingdales business standards, policies and procedures in all daily counter tasks
- Preserved strong relationships with existing clients through phone/email follow up, purchase history and client profile data
- Recruited new clients by hosting homegrown events that created an interest in specific products and services unique to Laura
- Oversaw all merchandising presentation, monitored stock and related issues, inventory, ordering and maintained open communication with all levels of store management and the buying office where appropriate
FREE-LANCE ARTIST & WEDDING SPECIALIST Laura Mercier Cosmetics - SF Bay Area Jun 2010 – Aug 2011
- Highly skilled technical, creative and free-lance artistry professional; traveled within the SF Bay Area to a variety of high-end retailers including Nordstrom, Bloomingdales, Saks, Neiman Marcus and Macy’s
- Trained counter manager and staff on the professional application of Laura Mercier color, skincare and bath & body products through signature Laura Mercier technique
- Pulled clients from sales floor and general store areas for color or skincare consultations, created personalized face charts and provided client product recommendations
- Proven track record of $100 per hour daily sales goals and $1000+ goals in Nordstrom trend shows and master artistry classes
BUSINESS MANAGER Laura Mercier at Nordstrom Hillsdale - San Mateo, Ca Nov 2007 – May 2010
- Proven ability to create and execute market calendar-based action plan to successfully achieve daily/monthly/yearly goals
- Active participation/management of scheduling and execution of vendor, promotional, in-store and brand generated events
- Mentored and guided a team of 4 artists by creating a positive selling environment through teamwork, leading by example, exceeding sales, excelling in customer service, personal productivity, loyalty programs, Nordstrom goals & objective standards
- Responsible for product knowledge trainings in color - skincare - fragrance - bath & body and retaining 300+ clientele by email/phone follow up and replenishment product shipment direct to customer
- Directly worked with department manager and account executive to communicate business opportunities including line performance, merchandising, stock levels and display; daily tasks included stock work, re-merchandising, merchandise transfers
EDUCATION
SAN FRANCISCO INSTITUTE OF ESTHETICS & COSMETOLOGY Graduated April 2005
California State Board License of Cosmetology # K473024