Business Development Client Relationship
Resume:
Vikrant Pandey
House No. **/***, New Sanagner Road, Swarnpath
Mansarovar, Jaipur -302020 (Rajasthan)
Mobile: - 941-***-**** Email: ************@*****.*** Senior Level Sales & Marketing Management Deliverables of Operational Parameters Over 22 years of rich experience in Channel sales, B2B Sales, CSD Sales, Govt. Institutional sales, Business Development, Product Promotion Management & Client Relationship Management on PAN India. Presently associated with “KENT RO SYSTEMS LTD... Adept at handling Product promotion and Product management to stimulate sales growth and realize organizational objectives. Keen learner with a flair for adopting emerging trends and addressing industry requirements to achieve organizational objectives and profitability norms. Possess ability to work in varied geographical conditions. Good effective communicator & relationship manager skills with the ability to work with the Government Officials and people at any level of business and management. Skill Summary
Business Development
Formulating strategies & reaching out to the unexplored market segments for business expansion.
Providing a systematic retail network planning, exploiting market opportunities at low cost and establishing competitive intensity, achieving long-term volumes, market share and ensuring profits.
Conceptualizing & implementing plans & policies for the organization, organizing promotional campaigns and ensuring accomplishment of business goals.
B2B Sales
Interrogate the market and identify the key motivations of customers and the customer insights which will drive success. Embed these insights into all B2B communications media.
Devise a B2B Marketing Strategy for the organization to deliver on retention, new business and win back targets in the Company Sponsored full range of products and services.
Develop and drive innovative marketing campaigns in line with the strategy, affecting attitudes and behaviors of both Group Decision Makers and Insured Individuals within schemes.
Oversee the management and development of new and existing collaterals to market the brand and products to B2B audiences
Ensure that an appropriate balance is struck between building excellent stand-alone communications for B2B audiences and maintaining consistency with B2C communications programs.
Proven experience in a leadership role within a B2B marketing environment. Channel Management
Identifying and networking with financially strong and reliable clients, resulting in deeper market penetration.
Planning & coordinating with production/ logistics to ensure timely manufacturing and delivery of the products.
Evaluating performance & monitoring distributors’ sales and marketing activities.
Monitoring the dealers’ sales and marketing activities & implementing effective strategies to maximize sales. Government Institution ~ Canteen Stores Department (CSD)
Liaising with ADELPHI (CSD HO Mumbai) for order Allocation, Payments follow-up, new product Launch & Price revision. Liaising with Regional Manager (Kharki & Narangi), Area Managers (Narangi, Misamari, Masimpur, Dimapur, Bhagdogra, Kolkata and Ramgarh in East, Ambala, Hissar, Bhatinda, Bikaner and Jaipur in North) for market survey of new product, Price revision and supplementary orders.
Liaising for Payment and debit note reversals.
Managing Relations with units runs Canteens to get the good indent.
Worked at Various depots including their attached canteen of Narangi, Misamari, Masimpur, Dimapur (Assam, Bhagdogra, Kolkata and Ramgarh (West Bengal), Ambala, Hissar (Haryana), Bhatinda (Punjab), Bikaner and Jaipur (Rajasthan). Government Institution ~ Rajasthan
Liaising with Jaipur Development Authority (JDA) and Rajasthan Housing Board officials for procuring tenders.
Liaising with Govt. Officials for Tender filling and procuring.
Liaising with Govt. officials for rate calculation and Negotiations.
Liaising with Govt. officials for billing and timely payment of tender work. Team Management
Leading, mentoring & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets.
Scheduling team assignments to achieve the preset goals within time, quality & cost parameters.
Preparing and delivering high-impact presentations for lead generation and closure of calls.
Recruiting and training of individuals to make them performers and team members. Relationship Management
Handling customer queries for better turnaround time and customer satisfaction.
Identifying prospective clients and generating business from the existing clientele to achieve business targets.
Interacting with the clients on a regular basis & providing solutions to all their queries, complaints & handling all client relation.
Maintain Good and Quality relations with Govt. officials across all levels. Page 2 of 4
Work Experience
Presently spearheading efforts to accomplish the corporate objectives of KENT RO SYSTEMS LTD. For GOLD DIVISION Rajasthan as Regional Manager. Reporting to GM-Sales My key role as Regional Manager is to achieve sales target and build goodwill of brand “KENT” in Rajasthan. KENT RO SYSTEMS LTD.
Regional Manager (Joined in March 22)
Kent RO System is pioneer in making world class water purifying products, Kitchen Appliances, Vacuum cleaning appliances, various security systems, Water softener products and Small Domestic Hygiene appliances. Select Responsibilities:
Channel Sales, Government Institutional sales and Ecommerce.
Identifying new channel partners in various locations, based upon the profile appointing them as a Kent Distributors.
Liaising with Govt. Institutions Jaipur Development Authority (JDA), Rajasthan Housing Board.
Product introduction & launch in the channel sales.
Coordination with Distribution department for meeting product delivery timelines of channel
Competition tracking with pricing & USPs & the drawbacks of the company & products.
Sales planning & accurate report generation, timely delivery and efficient analysis of daily, weekly and monthly reports Prem Appliances
Regional sales Manager ~ Sales (June 2019 to Feb 2022) Prem Appliances is 30 year old company based at Jaipur Rajasthan. Pioneer in manufacturing evaporative Coolers under the Flagship Brand name “AROKING”. They are in the OEM business to supply air cooler parts to many companies. In Rajasthan cooler market they are having a good market share of more than 20%. Select Responsibilities:
B2B sales, Institutional sales, Modern trade and Wholesale.
Planning of market strategy, Advertisement and Merchandising within budget.
Product branding and design to suit with the market competitors.
Appointment of service Franchisees across within distributor network.
Competition tracking with pricing & USPs & the drawbacks of the company & products.
Ensure accurate generation, timely delivery and efficient analysis of daily, weekly and monthly reports SMP International Pvt. Ltd.
Sales Manager – PAN INDIA (May15 to April 2019)
Parent company is Hon Kong based SMP TERNATIONAL LTD and they are in manufacturing and marketing of Evaporative coolers, fans, LED Lighting, Irons, Geysers and other home appliances in more than 20 countries worldwide. In India they are marketing Evaporative coolers and Fans with Brand name “REDPIE” Select Responsibilities:
B2B sales, Government Institutional sales, Modern trade and channel sales.
Identifying new channel partners in various geographical regions & based upon the profile appointing them as a REDPIE Super stockiest and Distributors.
Managing the sales and marketing operations for promoting products and accountable for achieving business goals and increasing sales growth.
Steer Marketing and sales operations with focus on bottom line profitability by ensuring optimal utilization of available resources with the Annual Operating Plan in line with the Management Objective.
Competition tracking with pricing & USPs & the drawbacks of the company & products
Ensure accurate generation, timely delivery and efficient analysis of daily, weekly and monthly reports
Proven skills by working over network expansion, channel management, dealer development, mapping, market intelligence, AR Controlling and Inventory Management to escalate business and brand visibility in respective market.
Achievements :
Open C&F in Odisha, Jharkhand, Bihar and Telangana
Established strong Distributors & direct dealers in Rajasthan, Haryana, Punjab, Bihar, Jharkhand, Odisha, Madhya Pradesh, Nagpur and Telangana
Established dedicated cost effective team of sales executive and RSO
Liaising with Pollution department Rajasthan and other local Govt. bodies for sales and services.
Identifying new channel partners in various geographical region & based upon the profile appointing them & providing additional marketing support
Page 3 of 4
Sahara Q Shop Unique Product Ranges Ltd.
Area Business Manager (CDIT & GM), Rajasthan (June 2013 to April 15) Select Responsibilities:
B2B sales, Government Institutional sales, Modern trade and wholesale
Responsible for overall Sales & Marketing of CDIT & GM products (Home Appliances, Compact fluorescent lamps, Kitchenware, Thermoware ect.) for Rajasthan.
Achieving the sales target in the assigned territory.
Design schemes according to market demand.
Meet and build relationships with key franchise.
Conduct sales & promotional activities at franchise locations.
Achievements :
Introduced Home Appliances, Compact fluorescent lamps in various Rajasthan Government institutions, Pressure cooker, cookware Thermoware range of SAHARA in Rajasthan Market
Established distribution Network in Jaipur, Bikaner, Shri Ganganagar, Sikar, Sumerpur, Jodhpur, Udaipur, Kota and Banswara districts
Organized and participated in many exhibitions at Jaipur, Sri Ganganagar, Jodhpur and Kota Butterfly Gandhimathi Appliances Ltd, Chennai
Area Manager Sales & Marketing Rajasthan (August 2012 to May 2013) Handled Sales & Marketing, and managing a team of 05 (sales, commercial, service) personals, and reporting to General Manager Sales & Marketing North
Select Responsibilities:
B2B sales, Government Institutional sales, Modern trade and wholesale
Identifying new channel partners in various geographical regions & based upon the profile appointing them as a Butterfly showroom.
Responsible for FOFO (Franchisee Owned Franchisee Outlet) business of Rajasthan.
Implementing marketing strategies to build consumer preference and drive volumes.
Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.
Competition tracking with pricing & USPs & the drawbacks of the company & products
Ensure accurate generation, timely delivery and efficient analysis of daily, weekly and monthly reports Hawkins Cookers Ltd. Jan 2002- May 2013
Company is in manufacturing and marketing Cookers and Cookware by the name “Hawkins”,”Future” & “Miss Mary Jan 2002 to June 2012 as Regional Sales Officer – Orissa & North East Handle a team of 5 Sales Executives and three C&F of Odisha, West Bengal and Assam Select Responsibilities:
B2B sales, Govt. Institutional sales, Modern trade and Channel sales.
Product introduction & launch in channel sales.
Making & submitting business proposals to channel partners & Selection of relevant channel partners
Coordination with Distribution department for meeting product delivery timelines of channel.
Reconciliation of accounts with the channel partners and Conflict resolution
Sales Service and Merchandise Monitoring.
Payment follow-up & collection & inventory Management.
Up keeping all sales records & updating weekly & monthly reports.
Brand Promotion & Competition Tracking.
Interface with circle commercial / sales teams for sales related matters / order processing.
Retention & increase of market share for assigned product category in each account.
Managing 3 Depots / C& FA's and handling planning and distribution of stock to the same.
Depot working evaluation and Logistic advice to reduce distribution cost.
Played a key role in developing and establishing dealer network of 243 No’s, 6 CSD depots and 400 URC's
Achievements:
o Three times Star Performer
o Attended several trainings and seminars organized by Hawkins o Attended achievers conferences in 2004 at London and 2010 in Rome. Page 4 of 4
Academic Qualifications
Operations Management & Six Sigma – IIM Raipur
MBA – ICE University Solan H.P.
M.COM – Maharshi Dayanand Saraswati, University.
B.COM – Maharshi Dayanand Saraswati, University
Certificate Diploma from Aptech Computers Ajmer for MS office Certificate courses from Ministry Micro, Small and Medium Enterprises (MSME)
Digital Marketing, Export Procedure and Documentation, GST Basic Concept Personal Particulars
Date of birth: 14th September 1973; Languages Known: English, Hindi, Sanskrit and Bengali
Contact this candidate