Fredd L. Gelfond
Boynton Beach, FL *****
********@***.***
PROFESSIONAL EXPERIENCE
**/**-******* ****** **** Distributors: Dry, Frozen. Refrigerated- Sales/ Merchandiser 05/18-10/21 Northco. Construction Staffing – Manager 2 Offices 01/16-4/21 Food Group Inc.- Sales-Distributor of dry, refrigerated, frozen products and beverages 08/15-01/16 Real Brands Venture Group- GM Beverage Manufacturer 10/14-07/15 Captiva Containers, Sales Manager/Packaging Consultant. PET Bottle Manufacturer, Miami 05/13-10/14 Independent Sales, Sales Manager – South Florida Fuel Strip Sports Technologies, LLC. Sports Nutrition Products 04/12- 05/13 Cellutions/Modjolife LLC. – Sales Manager - Florida Nutritional Products
10/11-04/12 SandDollar Beverage Distributors - Sales Manager - Pompano Beach, Florida 01/11- 10/11 UNIFIED WHOLESALE GROCERS – General Manager – Ft. Lauderdale, Florida 05/08-01/11 Independent Sales, Delicious Dist. South Florida 03/07-05/08 Barnett Management-Temp Labor, Fort Lauderdale, FL- Account Executive 10/05-12/06 Action Labor–Temp Labor, W. Palm Bch., Florida-Regional Sales Mgr./Dir. Of Operations 04/04-05/05 LABOR FOR HIRE – Hollywood, Florida – Sales / Branch Manager 01/03-04/04 ABB Products – Pompano Beach, Florida – Distributor/Sales Health nutritional supplements – protein bars, shakes, drinks etc. 10/00-01/03 THE FOOD GUY, INC., Parkland, Florida ~ Owner / Operator Distributor of Health Snacks, Fitness Bars and Sweets 1990-1999 WEI-CHUAN U.S.A., INC.,Food Manufacturer - Bell Gardens, CA ~ Regional Sales Manager PROFESSIONAL HIGHLIGHTS
■ Increased Regional Sales Volume from $285,000 to $1.8 Million
■ As Account Manager Increased Sales Volume by 39% in One Year
■ As Sales Representative Increased Sales Volume 57% Per Week
■ Established Entire Food Service and Retail Division in Northern and Southern California, Arizona, Utah, Colorado, Las Vegas and Reno, Nevada
■ Creating/Producing Effective, Profitable Programs for Specific Customers and Principals
■ Securing Product Authorization/Distribution for Client Companies
■ Developing/Implementing Incentive Programs, Providing In-Store-Effectiveness Reports to Further Enhance Sales Advertising and Promotion
■ Initiating Sales Programs and Incentives
■ Participating in Trade Shows/Conventions (i.e. National Food Distribution Association, Southern California Grocers Association, Western Restaurant Show, National Food Brokers Convention, etc.)