Business Development Revenue Growth

Daniel Freeman

Concord, CA ***** C:650-***-****

*********@*******.*** https://www.linkedin.com/in/danielwfreeman/

Revenue Growth

Customer Lifecycle Individual Contributor Validator/Innovator Team Leadership

Revenue Growth

Customer Lifecycle Marketing

Lead Generation & Nurturing

Contract Negotiations

Client Engagement/Messaging

Cross-Channel Marketing

Relationship Building

Creative Problem Solving

Communication Strategy

Solution Selling

Presentations & Demos

Innovative, impactful and highly resourceful senior account Director accomplished in leadership roles in sales optimization, contract negotiations, upselling, account planning, business development, and driving initiatives to maximize revenues and growth.

Action-oriented with strong business acumen paired with the ability to work with colleagues and “see the big picture” to identify areas of opportunity to help businesses of all sizes grow their revenues and optimize customer satisfaction and lifecycle value every year.

Successful, creative problem solver with integrity and a mature understanding of products, services, and strategic business solutions.

Keen ability to establish, nurture and support key prospect &/or client relationships focused on growing revenue and CLTV.

Generated $250,000,000+ in revenues and many billions of $ for my accounts.

PROFESSIONAL EXPERIENCE

EWheelerDealer.com https://EWheelerDealer.com Concord, CA January 2023 –Present 2024

Founder – working with E-bike manufacturers mostly In China & marketing/selling Eproducts B2B to Dealer/Shop

Working Local e-bike dealers/Shops to carry brands/models I have sourced. Sourcing eproducts all over the world.

Strategy Prospect Targeting – I build targeted lists of competitions dealers & the entire industry leveraging resources built over the years.

Intelligent Engagement via multi-touch - Email, phone engagement. To generate engagement, interest & recurring $.

Sales Development - Phone outreach to emailed dealers. Email messaging intro & education of products & why Heybike

Key Performance Indicators – Past 6 months 250 units @ $250,000. Business continues to grow.

Happy Gilmore Marketing – Https://Heybike.com – Concord, CA May 2023 – June 2024

Director Business Development West USA & Canada – E-bike Mfg. In China, Build B2B Dealer channel $1M/yr.

Working with Local e-bike dealers & Shops to carry brand, 8 models, sell(B2C online & Shop) & service

Strategy Prospect Targeting – I build targeted lists of competitions dealers & the entire industry with my resources

Intelligent Engagement via multi-touch - Email, phone engagement. To generate engagement, interest & sign Dealers

Sales Development - Phone outreach to emailed dealers. Email messaging intro & education of products & why Heybike

Key Performance Indicators – $1M/yr. business built.

Happy Gilmore Marketing – Https://HappyGilmoreMarketing.com – Concord, CA May 2022 – May 2023

Founder - Consultancy/Agency driving highest value engagement, awareness, meetings & revenue.

Working with great people & technology to provide HGM clients’ best value for their investment.

Strategy - Ideal Customer profile,(ICP) value prop & go to market. Competition, customer base evaluations & insights. Social networking w/ Heavy 121 & intelligent 1 2 Many.

Content - Thought Leadership & Social Influencing Peer based interviews & stories. Site & social review

Prospect Targeting – ICP, AMB, Intent, Verticals, Industries, titles, depts, reach best accounts/people. Millions of variations of targeting variables.

Intelligent Engagement via multi-touch/Channels - LinkedIn, Email, phone & retargeting advertising via Social channels LI, FB, Google, Twitter, Snapchat

Sales Development - Phone outreach to active site, messaging & ads responders to get that sales meeting. Sit in on meetings to advise sales process. Help with Sales operations, optimization & integrations

Key Performance Indicators – Reporting, analyzing, optimizing & tracking results at every level

Cross Screen Media – Concord, CA 2020 - 2022

Sr. Dir. Revenue

Rainmaker - Responsible for all Sales/business development, in & outbound lead generation.

Sales & marketing operations heavily involved with developing process across all departments & functions.

ABM & Vertical strategies reporting to CRO, Teamed up with CMO, Sales, Ops, Product & Eteam.

Tech/Automation - Currently using 10 major sales tools Salesforce, SalesLoft, Hubspot, Zoom, ZoomInfo, Winmo, Clari SeamlessAi & MediaRadar. Always reviewing services & tech to grow dept capabilities & ultimately our business.

About: Cross Screen Media is a marketing analytics & software company helping brands, agencies plan & buy Video advertising. (TV, digital, CTV, OTT)

RedPill Email – Concord, CA 2019 – 2020

Director Sales/Sales Advisor

Automation Sales –Direct report to founder CEO & CMO as their top sales executive. Direct B2B full services digital marketing agency involving SaaS software and services for email/digital marketing. Email design, copywriting, coding, integration & automation.

Program Growth – Generated new sales, partners & account growth.

Client Engagement – Retailer, B2C, online sales focused accounts..

Integrate.com – Concord, CA 2016 – 2018

Director – Head Channel Partner Marketing Program

Automation Sales –Direct B2B full service marketing program involving SaaS software and services for digital marketing/advertising/lead generation via multiple channels. (Phone, email, &/or web.)

Program Growth – New division/program built from ground up. Account management and new business growth with successful expansion of program started at $20,000 to $1,000,000, 71 new accounts and program profitability.

Continuous Improvement – Automated program processes working with many internal departments as well as current and past customers to improve process, quality and value of program offering.

Client Engagement – Key accounts: VMware, ShoreTel/Mitel and Agencies like Just Media and LauchlanX. Signed 20 new partners and over 6 figure revenues from just 1 corporate customer partner event.

Crucial Bits – Sunnyvale, CA 2014 – 2015

Senior Account Executive/Revenue Advisor

Professional services, Integration, SaaS software Platform, Account Management Software

New Sales – Working directly with founder to grow Crucial Bits business. All sales and account management process.

Growth – Creating process, value proposition and solution to prospects & customers.

Client Engagement – Understanding customer and needs to define and continuously grow product and services offering for most successful customer ROI. Engagement, Renewal and upsell.

PowerReviews / BazaarVoice – San Francisco, CA (BV acquired PR) 2012 – 2013

Director – Customer Revenue

Account Leadership – Led team responsible all PowerReviews SaaS contract renewals and upsells. Software platform managing company’s ratings and reviews, share to social, questions and answers, loyalty, mobile and API.

Revenue Growth – Succeeded in increasing renewals 25% and up-sell revenue by 50% with consistent client messaging, demos, plus savvy negotiation and proposal skills. Achieved $10M+ in renewals, $1M+ in upsells $1M+ in saved Internet Retailer and Fortune 1000 and mfg, CPG, brand owner accounts.

Staff Training –One of my direct reports, no previous sales experience, won Rep of Year. Is now VP Sales.

Responsys – San Bruno, CA (IPO in 2011, Oracle acquired 2014 $1.6B, Oracle Marketing Cloud) 2002 – 2011

Senior Director – Account Management

Account Development – Employee #1 for Account Manager/Sr Director. In 2011, over 25 people in the department I founded. Managed all Responsys’ 200 customer accounts, $15M in annual revenue. Also managed lead generation and business development. Internet Retailer and Fortune 1000 and mfg, CPG, brand owner accounts. Renewal & New Business -Led SaaS-based software for a digital marketing campaign and effectively stabilized the account base with renewals and new business.

Solution Sales – Led solution and relationship sales and account management. Turned around at-risk accounts that saved millions of dollars, increased renewal rate by 25%, and closed over $100M in new and upsell revenue.

Staff Training –One of my direct reports, 1 year previous sales experience, is now Technical Sales Rep Adobe EccoSign.

Other companies worked with previously include: BroadVision – Ecommerce Software; CommerceOne – Ecommerce Software; NetManage – Internet, Net/Dev Software; R.W.Lynch – Lawyer T.V. Advertising

PROFESSIONAL DEVELOPMENT

Business Management @DVC; Dale Carnegie Sales; Wilson Learning Solution Selling

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