Design Leader Product

Will Tucker Product Visionary & Design Leader

PHONE 267-***-**** EMAIL **************@*****.***

ADDRESS Atlanta Metro WEBSITE wtucker.info

INTRODUCTION

I am a masterful product design leader

and strategist with 23 years of expertise in

crafting revolutionary digital experiences

for massive brands.

Author of The Empathy Paradox, a guide

for product teams.

2012 Emmy Award Winner: Best UI/UX for

an Entertainment Platform.

I have the proven ability to drive

innovation, lead high-performing

cross-functional teams, and translate

complex user needs into intuitive,

market-leading solutions. Exceptional

track record in implementing

user-centered design methodologies,

scaling design operations, and delivering

products that significantly impact user

engagement and business growth. Adept

at fostering a culture of design excellence

and aligning UX strategies with business

objectives.

CORE COMPETENCIES

● Design Leadership & Operations

● User-Centered Design

● User Research & Testing

● Scalable Design Systems

● Design Thinking

● UX/UI & Information Architecture

● Product Strategy

PROFESSIONAL EXPERIENCE

Product Lead & Principal Product Designer

ActiveDraft Sep 2022 – Present

● Spearheaded end-to-end product design and development for a disruptive tech startup in the AEC industry

● Orchestrated a cross-functional team of designers and product managers, driving the creation of a groundbreaking SaaS product from ideation to launch

● Conducted comprehensive user research, including 500+ hours of stakeholder interviews and usability studies

● Championed product vision and steered multidisciplinary teams towards rapid commercial success

● Implemented cutting-edge user-centered design methodologies, resulting in explosive user growth

● Facilitated high-impact design thinking workshops and shaped pivotal product strategy

● Architected a robust, scalable user experience leveraging Figma, ensuring seamless translation from design to development Creative Director UX

State Farm Apr 2021– Sep 2022

● Revolutionized UX design strategy and led a high-performing team of 15 across critical browser and native mobile products

● Cultivated design excellence through mentorship, elevating team capabilities and efficiency

● Established and enforced design standards, ensuring cohesive user experiences across diverse product ecosystems including customer and enterprise experiences

● Pioneered a UX Strategy Team to harmonize design language across multiple product lines

● Empowered product owners to prioritize user-centric problem-solving and value creation

● Spearheaded the development and maintenance of a comprehensive design system

● Orchestrated a company-wide transition from Sketch to Figma, optimizing design workflows

CORE COMPETENCIES

● Cross-Functional Team Leadership

● Agile & Lean Methodologies

● Process & Workflow Optimization

● Data-Driven Decision Making

● Design Talent Development

● Product Road Maps

● Product Requirements

● Feature Prioritization

● Consensus Building

TECHNICAL PROFICIENCIES

● Figma

● Adobe CC Suite

● Sketch

● Zeplin

● Jira

● UserTesting.com

● FullStory

● UserPilot

● ProductBoard

● Miro, Mural

● Confluence

● Office, Google Suite

● Loom

EDUCATION

Art Institute of Philadelphia

1997-2001

Digital Design, Computer animation,

Visual Communication, Multimedia

PROFESSIONAL EXPERIENCE

Staff Product Designer

CNN, Warner Media Jan 2019 – Apr 2021

● Drove product innovation for CNN's digital platforms, significantly enhancing user engagement and retention

● Identified and capitalized on high-impact UX opportunities, continuous product improvements

● Implemented rigorous testing methodologies to validate user value and ensure optimal usability

● Fostered synergy between cross-functional teams and executive leadership

● Crafted high-fidelity design assets and established scalable design systems

Creative Director

Optimo Inc 2017 –2019

● Directed experience design team for USPS, overseeing end-to-end creative and design operations.

Head of Design

Tucker Fiscus 2014 –2017

● Pioneered design processes for a design agency startup, managing full-spectrum design services from pre-sales to UX and visual design execution

Principal

Creative Will 2012 –2014

● User experience design consulting for leading agencies and notable brands. Including: Mack Trucks, Martin Guitars, and Disney, MLB Product Manager & Senior Art Director

Comcast, Xfinity 2007 –2012

● Led the user experience design as Product Manager, and then Senior Art Director for the Emmy Award Winning X1 Entertainment Platform

● Concepts and execution for many notable products and service offerings

● Design team leadership for X1, and then the internal CIM design group GENERAL INTERESTS

I make art constantly. I also love writing. I wrote a product book! I am deep into AI and I love finding new tools and use cases. I build, modify and push drones to their limits.

Life is a continuous journey of learning and I embrace it!

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