Project Management Marketing Specialist

JESSICA SUTHERLAND

DETAILS

*******************@*****.***

Santa Barbara, Ca. 805-***-****

SKILLS

Strategic Planning

Proven ability to develop comprehensive

marketing strategies that align with

overall business goals.

Event Management

Extensive experience in orchestrating

executive-level events with a personalized

and impactful approach.

Project Management

Exceptional project management skills

in coordinating various aspects of

events, ensuring seamless execution.

Digital Marketing

Knowledge of SEO and SEM strategies

to enhance online visibility and drive

targeted traffic.

Content Development

Proven ability to create compelling

concept art for both print and digital

campaigns, ensuring alignment with

brand guidelines

PROFILE

Dedicated and results-oriented Marketing Specialist with a proven track record at Yardi Systems, where I've led executive-level events and client outreach with a focus on personalized, impactful strategies. A trailblazer in implementing creative client engagement tactics, resulting in a tangible uptick in client satisfaction. I excel in end-to-end logistics management for key client events, from location scouting to thematic series development, showcasing robust project management skills for seamless execution. EMPLOYMENT HISTORY

Marketing Specialist at Yardi Systems

January 2013 — October 2023

• Spearheaded the individual oversight of executive-level events and client outreach, ensuring a personalized and impactful approach. • Pioneered the implementation of new and creative client engagement strategies, resulting in a measurable increase in client satisfaction. • Designed and executed communication plans for key client events, managing end-to-end logistics, including location scouting and thematic series development. • Demonstrated strong project management skills by efficiently coordinating various aspects of events to ensure seamless execution.

Independent Contractor at JMW Designs

March 2009 — January 2012

• Consulted with a diverse range of clients to comprehensively understand their needs and vision, fostering collaborative and client-focused relationships. • Managed all aspects of marketing materials and budget for each client, optimizing resource allocation and ensuring cost-effective solutions. • Maintained a commitment to timely delivery, achieving on-time completion of requested materials for client projects. Jr. Art Director at Saatchi & Saatchi

June 2003 – March 2005

• Collaborated closely with Senior Art Directors to conceptualize visual ideas and storyboards, contributing to the overall creative vision of campaigns. • Created compelling concept art for both print and digital campaigns, ensuring alignment with client objectives and brand guidelines. • Worked collaboratively with writers to develop innovative campaign concepts, contributing to successful promotional efforts for Toyota and PUR campaigns. EDUCATION

Master of Arts, Academy of Art University,

January 2001 — January 2003

University of California Santa Barbara,

January 1996 — January 2000

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