Social Media Program Manager

William S Feder

Hillsborough, NJ ***** 908-***-**** *******@*****.*** www.linkedin.com/in/williamfeder Marketing and Program Manager – Provides appropriate and cost-effective solutions Pro Active – Savvy – Personable – Delivers today’s technology to Clients on Time and with Excellence

High-level problem solver, proficient strategic thinker and process advocate.

Creates vibrant identity across websites, applications, social media, email, SMS, WhatsApp) and offline (retail store, events, call-center) channels

Crafts unique Graphic Presentations utilizing Mac or Windows Training and Certifications: Project Manager Professional - Green Belt Six Sigma - OMCP – Digital Analytics Business Expertise: Business Expertise: Technical Experience:

Identifying/Mapping business

strengths and customers’ needs

Spend marketing programs

Project and Program expert

expertise schedule and deliver

multiple projects on time

Presenting clear business

value propositions

Analyzes digital history for

focused marketing programs

Using analytics for growth

strategies and plans

Trained Engineers in system

design and implementation

Technical and Regulatory

Compliance trainer

Designed Life Safety systems

met compliances

Relevant Professional Experience

Sales and Training Manager July 2022 – May 2024

Sam’s Club Middlesex County NJ Multi-Billion dollar corporation Managed, trained, and motivated several large teams delivering consistent media growth with over 25% growth annually. Increased daily sales by using Consultative - Solution techniques. Strategic marketing plans pinpointing Healthcare, Industrial & Education increased specific sales by 50%. Won awards for team leadership and campaign management. Principal Consultant January 2016 – Current

Professional Solutions Plus Hillsborough NJ

Strategic Media Planning: Expertise in developing and implementing data-driven media strategies across various channels, including digital, print, and social media.

Analyze and deliver consultative solutions overcoming business-critical challenges

Campaign Management: Successful management of media budgets, ensuring optimal allocation of resources and maximization of ROI using digital analytic tools and skills.. Sales and Marketing Manager September 2020 – February 2021 VCS IT Solutions Old Bridge, New Jersey

VCS IT Solutions - Cutting edge technical solutions for IT, AV, and Security Marketplaces Found new business partners focusing on artificial intelligence and social media.

Grew business utilizing new markets, Healthcare, Education, Recreation, and Municipalities

Developed new website, updated landing pages, implemented a pay per click strategy

Provided continuous assessment of key markets, territories, and potential clients using KPI’s Customer Development Manager October 2018 –September 2020 Advantage Solutions Woodcliff Lake New Jersey

Advantage Solutions- United States largest Marketing Corporation servicing 45 clients Represented Pepsico Warehouse Brands division. Handled 550 products.

Designed custom marketing strategies for large corporate clients generated 25%

Created focused POS displays and programs which helped increase traffic into their stores William S Feder

Hillsborough, NJ 08844 908-***-**** *******@*****.*** www.linkedin.com/in/williamfeder Market Development Manager March 2013 - November2015 United Fire Protection-Kenilworth, New Jersey

Supported multiple projects delivering a schedule of new product launches

Reviewed and maintained new documentation to support channeling marketing projects –FM and UL

Established a national network of distributors, original equipment manufacturers, and private label partners in 30 states. Designed systems for the Department of Defense, mission critical facilities, and clients such as Goldman Sachs, Bloomberg, Johnson and Johnson, Deutsche Bank, and Bank of America

Accomplished marketing goals by launching comprehensive marketing, advertising, and product branding initiatives. With retail clients - Walmart, Sam’s Club, Home Depot, Ace Hardware, Target Director of Sales and Marketing January 2000 –March 2013 Pemall Fire Systems-Cranford, New Jersey

Manufacturer of gaseous and hybrid fire suppression technologies. Designed systems using video, audio, and motion detection. Assumed full responsibility for all sales and marketing activities. Initiated and managed a series of business strategies. Spearheaded new product development increased international business by several million dollars in five years. Coordinated and delivered new marketing programs using Project management and orginzational skills delivering internal and external communications, Presented PowerPoint and Excel deliverables reviewing timelines and dated deliverable. Built productive relationships with large customers: Included Sam Club, Walmart, Home Depot, Ace Hardware, designed marketing strategies which increased sales annually by $500,000. This averaged 15% annually.

Recruited, trained, and motivated over 400 new distributors generating $2,500,000 in sales. Which was a 70% increase over three years.

Produced documentation, developed PowerPoint programs, edited Underwriters Laboratory manuals. Continuing Professional Training and Certifications: Professional development

Digital Analytics and Conversion (OMCP) Rutgers

o Web Data Analysis

o Qualitative Research

o Experimental & Testing

o Competitive Intelligence Analysis

o Multi-Channel Analytics

CRM – Customer Relationship Management

PMP – Project Manager Professional (Completed Training)

Six Sigma – Green Belt

Agile – Continuous Improvement Project Methodology

Microsoft Office Specialist (Microsoft – Excel, PowerPoint, Project, Word, Outlook)

Adobe - Photoshop, Illustrator, Acrobat

AutoCAD Viewer

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