Business Development Executive Director

Eloise C. Orndoff **** Drayton Avenue • Las Vegas • NV • 89148 702-***-**** • *********@*****.***

Profile: Recognized and accomplished sales executive in the hospitality industry with over 25+ years of experience as Director of Sales. Looking to obtain a position where the following skill set is needed:

Skills:

Reports/Forecasting/Revenue Mgmt.

Group Collaboration/Teaming

Travel/Site Inspections/Tours

Meeting/Events/Room Block Mgmt.

Group Sales - All Markets

Sales of Extended Stay Suites

Contract Negotiation/Contract Law

E-commerce/Direct Mail/Campaigns

Customer Relationship Marketing

Data Base Management

Brand Marketing/Co-op Marketing

Delphi/SalesForce/Cvent/Canary

Opera/LMS/Website Technology

MS Windows/PowerPoint/Excel/

Outlook/Google Docs

Catering/Conference/Event Mgmt.

Convention Center Management

Writing/Communication Skills

SOP’S/KPI Measurement

Grand opening experience with the Paris Las Vegas Hotel & Casino

Sales Analysis/Operations/Logistics

Public Speaking

Partnership Mgmt. (Promotions)

Housing/Block Management

Show/Tour Ticket Sales

Individual Sales Goals/Tracking

Marketing/Advertising/PR/Blogs

Social Media/SEO/Digital Mktg.

Skilled in Property Operations

Professional Experience

Convention Plan It 2024 (3 months)

Regional Director of Sales

Sales of hotel/venue listing on Convention PlanIt platform to channel their facility direct to meeting planners booking group hotel rooms, meetings/events, and show/dinner reservations in Las Vegas

Sales of packages that include email blasts and promotional opportunities to hotels to increase group business

Promotion of Convention Planit platform, to meeting planners, to use as a simple tool to easily place/submit RFP’s to hotels throughout the United States and receive proposals accordingly

Alexis Park All Suite Resort & Conference Center 2013 - 2023 Executive Director of Sales & Marketing

P & L responsibility for department generating upward to $3.4 Million (2023) in group revenues

Direct supervision of a team of Sales Managers, Catering Managers, and Assistants responsible for group sales and conference center sales (meetings/food & beverage events) and extended stay accommodations

Established SOP’S for the department’s RFP process and reponse

Working Director handing citywide business/association, convention groups, corporate groups, community events, tradeshows, and major dance/sports competitions. Vertical markets included: Government and Medical/Healthcare/Pharmacy

Worked with sales representatives to maintain an expansive network of prospective clients and contacts to initiate sales efforts and close contracts for major revenue-producing groups for the hotel

Oversees that personnel schedule/complete site inspections, customer events, and personal sales calls to corporate accounts within the Las Vegas area

Establishes practices for pre-qualification, rate/contract negotiation, process bookings, maintain files, & customer follow-up

Oversaw the negotiation of all contracts for group rooms and/or event space; provided final approval of the agreements

Monitored inventory departmentally for all group room blocks/programs

Oversaw the preparation of detailed invoices for each group customer and that the cost accounting was correct and included cost of guest rooms, resort fee, meeting room rentals, food & beverage events and equipment rentals, service charges, and applicable taxes; coordinated the collection prepayment of monies due the hotel with Accounting

Chairs weekly sales meetings with internal departments and BEO (banquet event order) meetings with the kitchen and food & beverage departments. Also chaired pre-planning and post meetings with hotel customers for the Sales Department

Serves as liaison between hotel and convention groups having meetings or events/banquets at the resort. Assumed management responsibility for all services and activities involved in the operations of our 50,000 sqft conference facility/18,000 sqft of outdoor event space including event set-up and tear-down, load-in/load-out, changeovers, building maintenance, and cleanliness

Maintained hotel’s profile with most current information on group websites; produced/created mass merged emails to existing customer base as well as group prospects with hotel special offers to increase low occupancy dates

Budget, Marketing Plans, Record Keeping. Skilled at record keeping to include revenues for Rooms, Food, Beverage, Meeting Room Rental, and Resources - for all sales/catering departmental personnel

Superior analytical and technical skills balanced by the ability to navigate the larger strategic picture for the group market

Software applications: Opera/Delphi/SalesForce/DropBox/Canary Technology Solutions

Orndoff Agency, LLC. –Allstate Insurance 2012 - 2013 Agency Owner – General Manager/CFO

Owner/Operator

Licensed by State of Nevada to sell property, casualty, health, and life insurance--commercial and personal insurance lines

Cultivation/prospecting for new business—both commercial and personal lines

Implemented X-selling techniques of existing customer base

Created marketing initiatives to drum up business opportunities

Worked with outside marketing firms for purchase of qualified leads

Managed telemarketing department (staff of two)

Personal sales calls – B2B and B2C/consultive sales/transactional Sales

Forecasting/budgeting

Brand management

Development of flyers and mailers

Use of proprietary SAAS – Allstate Insurance Programs as well as SalesForce to maintain customer relationship management

P & L responsibility

Riviera Hotel & Casino 2010-2011 Director

Oversaw the leisure sales department which accounted for 40% of the hotel occupancy

Devised innovative strategies focused on maximizing business and surpassing sales experience

Reported to Vice President of Marketing and President of Hotel

Developed new business initiatives, co-op marketing programs, and promotions for the on-line travel accounts

Executed plans to increase leisure group travel/tour business during low occupancy periods along with small corporate group business for the 2,071 room hotel casino with 160,000-sqft of conference center space

Presentations/hotel tours/customer events/site inspections

Developed original blogs, e-mail, social and sales content and responded to reviews posted by customers

Developed an online presence on travel sites and e-marketing experience

Mentored sales force to obtain personal and departmental goals

Collaborated with Director of Accounting on department collection activities

Created innovative techniques to book business

Station Casinos 2010 -2010 National Sales Manager

Group procurement which includes cold-calling, cultivating relationships, and out-of-town personal office visits

Responsible for the sales and marketing of Texas Station to corporate groups

Assisted in sales & marketing of the 200 room hotel with 40,000-sqft conference center to the corporate market

Site inspections, customer events, and personal sales calls to corporate accounts within the Las Vegas market

Pre-qualification, rate/contract negotiation, process bookings, maintain files, and customer follow-up

Advanced software applications, use of LMS, and Delphi

ConferenceDirect 2009-2010 Owner and Global Account Executive/Meeting & Event Planner

Sales and marketing of the ConferenceDirect core products and services to corporate groups and conventions planning meeting or events

Provided services: site selection, contract negotiation, conference/event management, housing, vendor sourcing, and registration

Group procurement/prospecting, cultivating relationships

Conduct site inspections at multiple properties /public speaking/sales presentations

Consultive sales when showing properties; determining customer needs; making recommendations for meeting space

Event placement and sourcing/group show or dinner reservations

Business development and devised sales strategy for business to business solicitation

Creation of professional and effective written correspondence, proposals, bids, and follow-up

P & L responsibility and developed e-mail campaigns, flyers, and newsletters

National Sales Manager – Western Region (Meetings by Caesars Entertainment) 2008-2009

Group procurement which includes cold-calling, cultivating relationships, and out-of-town personal office visits

My role included marketing the 2,640 room Imperial Palace and 40,000-sqft conference center to the corporate market

Implemented the company’s 7 stop x-sell strategy which allowed for booking groups with receptions, banquets, restaurant buy-outs, or meetings at any one of its sister properties: Caesars/Flamingo/Bally’s/Paris/Harrahs/Rio/Planet Hollywood

Site inspections, customer events, tradeshows, and personal sales calls to corporate accounts within western region

Consultive sales when showing properties; determining customer needs; making recommendations for meeting space

Customer relationship management/developed sales presentations at target customers

Assisting customers with group show reservations/entertainment/dinner reservations

Pre-qualification, rate/contract negotiation, process bookings, maintain files, and customer follow-up.

Advanced software applications, use of LMS, and Delphi

Executive Director, Hotel Sales & Marketing (Imperial Palace AKA LINQ) 2003-2008

RM pricing strategies: Product positioning, packaging/rate setting for all hotel market segments as well as channel management for third parties

Responsible for all sales and marketing initiatives for a 2,640 room hotel and rental/management of 40,000-sqft conference center and adjacent outdoor event space

Managed convention sales & leisure sales office (15+ employees) with oversight of catering/convention service department as well as box office ticket sales operations and event management (dba: Las Vegas Ticketing)

Provides leadership in the advancement of best principles in sales office management

Responsible for revenue management processes, booking profitable groups, and contract negotiation; signatory signer

Authored and executed marketing plans, business plans, and action plans - PL responsibility for department generating more than $15 million in annual revenues

Chaired pre-cons/post-cons and other internal/external meetings

Member of the Executive Committee/member of MOD rotation for hotel & casino

Maintain oversight of public relations/advertising/event activities in partnership with internal PR Team or PR agency (Geary Interactive)

Maintain oversight of catering pricing strategy and booking windows

Development/management of marketing/data base marketing initiatives and strategies to fill hotel during soft and off peak periods for hotel customers as well as group customers

Strategic planning and segment marketing

Development of hotel offerings for individuals and groups

Oversaw AR collection activities of departmental accounts/Collaborated with Director of Finance

Responsible for management of hotel's ticketing department/call center for in-house shows as well as outside shows & tours (15+ employees) as well as DBA LV Ticketing (website entity for selling shows & tours)

Budgeting, forecasting, and P & L responsibility

Developed blogs, e-mail, social and sales content and responded to reviews posted by customers

SEO – Worked with and approved marketing dollars for search engine optimization for sales of hotel rooms to the public

Developed an online presence on travel sites and developed e-marketing experience for customers with promotions and special offers for casino, restaurants, bar, and spa

Partnership Management. Developed programs for tour operators, travel agencies, Online Travel Agents (OTA’s), meeting and incentive planners, conference organizers, concierges from local hotels, taxi cab drivers, and other entities to drive foot traffic to hotel’s Legends and Concerts show, restaurants, bars, and casino

Website development for hotel & LV Ticketing/traffic growth/e-campaign strategy/hotel newsletter

Developed promotions to increase hotel occupancies as well as promotions to drive customers to the hotel’s Casino, Spa & Fitness Center, Bars, Restaurants, and Showroom, i.e. lighted outdoor hotel marquis, billboard advertising, and coupons

Hotel promotions included co-op with airlines, traditional wholesalers, credit card companies, and travel agencies

Developed incentive promotion with hotel’s top producers to encourage them to sell Imperial Palace first in order to receive a cash credit to their master account based on achievement of certain agreed upon benchmarks

Advanced software applications/LMS/Daylight Sales System/complex reporting

Assistant Director, Meeting Sales (Ballys/Paris/Flamingo) 2002-2003

Managed a staff of ten people (small meetings team)

Responsible for business development of the small meetings market, 10 rooms to 399 rooms for the tri-complex

Tri complex included a total of 9,000 hotels rooms and more than 400,000-sqft feet of combined conference space

Overall responsibility for the team in terms of pre-qualification of rates, rate/contract negotiation, and record keeping

Maintained travel calendar for all sales personnel for customer site inspections, trade shows, sales calls, etc.

Consultive sales when showing properties; determining customer needs; making recommendations for meeting space

Signatory approver of commitment of meeting space for the tri-complex for the small meetings teams

Signatory approver for all contract concessions and negotiations. Hands-on approach with closing business

Maintained data, statistics, and production for the meeting sales team and Hilton Corporate Sales Office

Assigned leads from Hilton National Sales Offices to appropriate personnel -oversaw that Hilton standards were upheld by sales team

Handled Telecommunications group markets (i.e. Verizon, AT&T, etc.) and Government Market (10 -399 rooms)

Oversaw AR collection activities of Departmental Accounts/Collaborated with Director of Finance

Developed templates for sales contracts and correspondence/worked with outside advertising firm on marketing initiatives

Advanced software application skills and complex reporting/LMS/Delphi

Executive Director, Travel Industry & Leisure Sales (Bally's/Paris Hotel Casinos) 1991-2002

Product positioning, packaging, and pricing strategies/rate setting with RM (Revenue Mgmt.)Team for all leisure segment for the duo hotels: wholesale, travel agencies, charter companies, OTA’S,domestic leisure groups, small corporate groups, and hotel data base of customers; including channel marketing for these segments

Provides leadership in the advancement of best principles in sales office management

Member of the Executive Committee – member of MOD program for hotel

Responsible for revenue management processes, rate setting for the department along with booking profitable groups, and contract negotiation/rate concession approval for the sales team

Authored and executed marketing plans, business plans, and action plans - P & L responsibility for department generating $32 million in annual revenues

Oversaw site inspections and customer relationship management with hotel’s key producing customers

Event planning/customer appreciation events for hotel’s wholesale or travel agent customers, on and off hotel location

Oversaw department sales personnel responsible for assisting customers with group show reservations/entertainment/

dinner reservations

Direct supervision of a team of Sales Managers, Catering Managers, and Assistants responsible for group sales and conference center sales (meetings/food & beverage events)

Worked with sales representatives to maintain an expansive network of prospective clients and contacts to initiate sales efforts and close contracts for major revenue-producing groups for the hotel

Oversees that personnel schedule/complete site inspections, customer events, and personal sales calls to corporate accounts within the Las Vegas area

Key player in the grand opening advertising/planning festivities/choosing memorabilia, and development of hotel collateral for the grand opening of the Paris Hotel & Casino in 1999

Maintain oversight of public relations/advertising activities and strategies in partnership with internal PR Team or PR agency (R & R Advertising)

Development of electronic/print media purchasing plan for leisure sales department (in collaboration with R & R Advertising)

Worked with Hilton Corporate Sales Offices to implement brand and operations policies within the leisure sales department

Development of marketing initiatives and strategies to fill hotel during soft and off peak periods

Strategic planning and segment marketing

Consultive sales when showing properties; determining customer needs; making recommendations for meeting space

Development of hotel collateral material for the leisure sales department

Budgeting, forecasting, and P & L responsibility

Website development/traffic growth/e-campaign strategy/customer newsletter

Advanced software applications/LMS/Daylight/complex reporting; attended annual LMS Training on behalf of the hotel

EDUCATION Bachelor of Science Degree – Business Management University of Phoenix, Las Vegas, NV University of Nevada Las Vegas

Nevada School of Insurance (Auto/Home/Health/Commercial/Life Products)

Dale Carnegie - Effective Public Speaking and Human Relations

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