Digital Marketing, Business Development

Mitchell J. McDonald

CAPABILITIES & SKILLS

• Web-manages, amplifies content, and increases rankings for profitable search queries

• Expert in search engine marketing, sales training, and website analytics reporting

• Skilled in HTML, Excel, Search Console, SEO, Google Ads/Analytics, Adobe CS & SalesForce

• Proficient copy-writing, project management, and interpersonal communication skills

• 10 years of webmastering in WordPress, Adobe Experience Manager & Intershop E-commerce

• Extensive public speaking, business development, and sales proposal closing experience

• Managed marketing campaigns for TrueValue, Huntington Bank, & ShockWatch CREDENTIALS

Certified: Google Ads & Analytics, (2015-Present)

EMPLOYMENT

DESTACO – Workholding & Automation Auburn Hills, MI Global Digital Marketing Lead (November 2018-Present) Leading digital strategies, product launches, and website optimization. Managing over 30,000+ manufacturing automation products. Increased monthly organic clicks from 12,700 to 40,000 during peak months. Improved average rank of target keywords from 31 to 16, impression share from 7.9% to 35.5%, and top-3 rankings from 396 to 696. Expanded base of relevant keywords from 2,560 to 12,600.

High Level Marketing West Bloomfield, MI

Search Engine Strategist (March 2017-October 2018) Informed digital marketing strategy for nearly 100 local businesses and organizations. Binsfeld Engineering Inc. Maple City, MI

Director of Marketing (November 2015-March 2017)

Increased leads through print ads, e-newsletters, and distribution of client case studies. Coordinated prospect telephone outreach and improved content on affiliate, international websites in 4 countries. Managed and optimized website for driving new business to us through search engines. Northern Michigan Digital (Branch of 9&10 News/Fox 32) Traverse City, MI Search Marketing Manager (October 2014-November 2015) Grand Traverse Insider & Digital First Media Traverse City, MI Digital Account Executive (March 2014-October 2014) PharmAssist Senior Benefits & Planning Traverse City, MI Retirement Specialist (January 2013-March 2014)

Created Medicare supplemental, life insurance and financial leads by expanding Medicare review program throughout local pharmacies. Trained new agents in prospecting and closing techniques. State Farm Insurance Traverse City, MI

Licensed Insurance Producer (June 2012-January 2013) Provided financial services, health/casualty insurance, and converted prospective leads into clients. OneUpWeb Digital Traverse City, MI

Copywriter & Search Project Manager (November 2010-June 2012) Amplified search engine visibility for websites in multiple industries. Raised e-commerce profits, developed keyword ranking reports, and wrote over 50,000 words of original, compelling content. EDUCATION & QUALIFICATIONS

Ferris State University, Big Rapids, MI Tech. Writing & Communication, Bachelor of Science