Creative & Brand Executive Leader

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** * *** ******* ******, Tempe, AZ 85284 • 602-***-**** • ************@*****.*** • authentictimdelaney.com Intrinsic Storyteller Crafting Robust, Integrated and Aligned Brand Identities 35 Emmy Awards Trailblazer For NFL/Amazon Prime Partnership 150+ Consecutive Sellouts 18 years across sports & entertainment leading NFL creative, content, and marketing teams of 30+ employees, delivering brand journeys to audiences ranging from 1 to 65,000, driving more than 8-figures in annual revenue. PROFESSIONAL EXPERIENCE

Authentic Brand & Story, Tempe AZ • Owner 02/2024 – Present Crafting genuine and impactful narratives for purpose-driven organizations.

Developed strategic creative marketing for non-profit clients, including Legacy Letter and the Fiesta Bowl, resulting in lucrative fundraising campaign launches. Arizona Cardinals Football Club, Tempe AZ • Vice President, Content & Creative 07/2008 – 01/2024 Orchestrated a comprehensive brand journey through captivating content and marketing - across TV, radio, digital, and paid/organic social media - with budget and personnel oversight for multiple departments.

Drove more than $12M in annual sponsor revenue through strategic programming of Club media channels.

Spearheaded the inception and growth of Club social media to exceed 1.1M+ followers on each platform.

Led creation of more than 8,000 brand-to-consumer touchpoints, annually. Championing the Brand – Dynamic Creative Campaigns and Robust Media Alliances

150+ consecutive State Farm Stadium sell-outs, fostered through targeted marketing and creative.

Piloted seven-figure radio (Bonneville) and television (NBC 12) partnerships assuring maximum reach and engagement on Club communications, content, and conversation.

Cross-functionally designed and executed impactful live fan events at State Farm Stadium and through emerging technologies, resulting in unifying B-to-C experiences and lucrative corporate-partner activations. Creative Leadership – A Culture of Three C’s: Collaboration, Consensus, and Consistency

Engineered the 15-year evolution of a 3-person department to a team of 30+ creative professionals

Operationalized 50+ live preseason telecasts on NBC and NFL Network, overseeing end-to-end logistics and delivery, while guiding a cross-functional team of 40+ members to achieve seamless production outcomes.

Slashed $250K in annual expenses through workflow efficiencies – bringing all production and brand advertising within the Cardinals Content & Creative Team under my leadership. Continued >

Content Innovation – A Standard of Originality, Excellence, and Profitability

Conceptualized and presented innovative ideas to key stakeholders, resulting in groundbreaking collaborations such as the co-production of the first Amazon Prime NFL program, All or Nothing: A Season With The Arizona Cardinals – winner of a National Sports Emmy Award.

Orchestrated 25 regional Emmy award-winning programs, including the all-access YouTube docuseries Cardinals Flight Plan, garnering acclaim and high audience engagement – 1.8 million views in 2023.

Capitalized on the 2023 return (week 11) of Kyler Murray with 30M impressions, 1.8M engagements, 11.8M video views on Club social platforms.

Washington Commanders Football, Ashburn, VA • Vice President, Content Production 06/2005 – 07/2008 Established the in-house content department in June 2005, spearheading the development of all broadcast and digital initiatives - from inception to execution - within a three-month timeframe upon my hire.

Launched in year one: four preseason TV broadcasts for the Club’s network of affiliates, three weekly half- hour children’s, entertainment, and comedy TV programs, along with highlights and analysis segments.

Directed content and marketing campaigns commemorating the 75th anniversary of the franchise, amplifying brand visibility and fostering fan loyalty.

Won four Emmy awards for outstanding production quality and storytelling, including for excellence in live sporting event/game production during the second year as producer of preseason TV game broadcasts. EDUCATION

B.A. Media Communications • Kutztown University, Kutztown PA 1997 Graduate

Professional Development through the Disney Institute: A Culture of Leadership Excellence (2021); Leading the Charge to Excellence (2018); Approach to Leadership Excellence (2009); Approach to Quality Service (2009) PROFESSIONAL TRAITS, TECHNICAL SKILLS

Team leadership; Project management; Brand building; Content strategy; Creative directing; Campaigns; Storytelling; Performance marketing; Event production; Cross-functional collaboration; Budget oversight; Data security compliance; Narrative copywriting; AI integration; Adobe Creative Suite; Tricaster live production switcher; Asana Project Management; Adaptive Planning budget software; Numerous camera formats including ARRI, Sony, Blackmagic; EditShare MAM; Grabyo cloud production Continued >

ACCOLADES

National Sports Emmy Award

2017 Outstanding Serialized Sports Documentary / All or Nothing: A Season With The Arizona Cardinals Regional Emmy Awards: Rocky Mountain (2010-2023)

2023 Sports Program / Cardinals Flight Plan: Rising Stock / Producer 2022 Sports Story Content / Cardinals Folktales: Thanks Coach / Writer-Producer-Editor 2021 Sports Program – Post Produced / Cardinals Flight Plan: Virtual Reality / Producer 2020 Sports One-time Special / Cardinals Flight Plan: Training Camp / Producer-Editor Live Sporting Event or Game / Cardinals Preseason Football / Producer Writer-Short Form / All AZ: Staying Together / Writer 2018 Writer-Short Form / The Twelve Plays of Fitzmas / Writer Sports Daily or Weekly Program / Cardinals Flight Plan: Own The Room / Producer-Editor Live Sporting Event or Game / Cardinals Preseason Football / Executive Producer 2017 Sports One-time Special / Cardinals In London / Producer-Editor Interview-discussion Program / Cardinals Flight Plan / Executive Producer Live Sporting Event or Game / Cardinals Preseason Football / Executive Producer 2016 Interview-Discussion Feature / Pat Tillman Turns 40 / Producer-Editor 2015 Sports One-time Special / Cardinals Season In Focus / Executive Producer Daily or Weekly Sports Program / Cardinals “Zoom” (series) / Producer-Editor 2014 Sports One-time Special / The Story of the 2014 Arizona Cardinals / Executive Producer 2013 Daily or Weekly Sports Program / Cardinals “Zoom” (series) / Executive Producer Sports One-time Special / The Story of the 2013 Arizona Cardinals / Executive Producer 2012 Sports One-time Special / Cardinals Flight Plan: The Offseason / Producer Daily or Weekly Sports Program / Cardinals “Zoom” (series) / Producer-Editor Live Sporting Event or Game / Cardinals Preseason Football / Producer 2011 Feature Segment / Cardinals “Zoom” (series) / Producer Sports One-time Special / Cardinals Flight Plan / Producer-Editor Individual Craft: Editor

2010 Live Sporting Event or Game / Cardinals Preseason Football / Producer Regional Emmy Awards: National-Capital Chesapeake Bay (2001-2008) 2008 Sports – One Time Special / Stories of a Super Season / Senior Producer 2007 Sports Program Feature Segment / Remembering #21 / Senior Producer Sports One-time Special / 75 Years of Redskins Football / Senior Producer Live Sporting Event or Game / Redskins Preseason Football / Producer 2004 Outstanding Program Achievement / Rob Ramsay Battles Cancer / Producer 2003 Outstanding Program Achievement / Craig Candeto: Naval Academy QB / Producer Outstanding Program Achievement / Michael Jordan: The Final Chapter / Producer 2001 Outstanding Program Achievement / Cal Ripken: Ironman / Producer Outstanding Program Achievement / A Farewell to Redskins / Producer Continued >

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25 E Los Arboles Circle, Tempe, AZ 85284 • 602-***-**** • ************@*****.*** • authentictimdelaney.com ATTENTION: Hiring Manager

Enclosed is my resume in consideration for an executive leadership role within your organization. Throughout my career leading NFL creative teams and driving brand journeys, I've adopted three guiding principles: Lead with vision while embracing diverse perspectives. Effective leadership means not just championing my own ideas but being open to the best ones. I prioritize thoughtful and persuasive discussion, respectful disagreement, building consensus, and being decisive when the time is right. Strive for excellence but stay grounded. Laughter and humility are key to creating an environment where people feel inspired to give their best. I believe that a human, approachable leader brings out the strengths in others. Fall in love with the unknown. My secret to continual growth as a thought leader is an unquenchable curiosity for what I don’t yet know, and to push the boundaries of what I do. For 16 years as the Arizona Cardinals Vice President of Content and Creative, we crafted marketing strategies that packed State Farm Stadium, and content narratives that elevated the Team’s brand into dozens of Emmy Award winning blockbuster hits. After leading thousands of captivating touchpoints with fans, I am now poised to navigate the brand journey for a mission-minded organization.

My areas of expertise include:

• Delivering robust brand identities, emotionally connective content, and unifying events

• Driving revenue growth through strategic programming of broadcast and digital content channels

• Positioning and optimizing omnichannel media through informed data-driven insights

• Innovating to create Emmy winning docuseries such as All or Nothing: A Season With The Arizona Cardinals, the first ever NFL program on Amazon Prime

• Overseeing cross-functional projects and budgets under tight deadlines Bringing a proven track record, I'm enthusiastic to explore becoming a thought leader on your team. I would be grateful for a conversation to learn more about the vision for this role and share how I believe we can elevate your brand. Please feel free to contact me at 602-***-**** at your convenience. Thank you for your consideration and I look forward to speaking soon. Respectfully,

Tim DeLaney

Resume & Addendum

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