Associate Director Content Marketing

Scott M. Litvack

East Meadow, NY ***** • 516-***-**** • ************@*****.*** • linkedin.com/in/scottlitvack SKILLS

Strategic Leadership,

Client Communication,

Cross-Team

Collaboration. Analytical

Thinking, On-Page

Optimization,

Onboarding and Training,

Technical SEO, Keyword

Research, E-E-A-T,

International SEO,

Project Management,

Reporting, Content

Strategy

TOOLS

Google Analytics 4,

Google Search Console,

Google Tag Manager.

Google Looker/Data

Studios, Tableau,

BigQuery, SEMRush,

BrightEdge, Conductor,

Screaming Frog, SQL,

CMS (WordPress,

Drupal), Jira, Workfront,

Veeva

CERTIFICATION

Google Data Analytics

Professional

Certification (in

progress)

BrightEdge Professional

Certification

Conductor Searchlight

Legend Certification

Google Analytics,

Google Tag Manager,

Google Data Studios,

Google My Business

SUMMARY

Seasoned digital marketing professional with experience in SEO, web and data analytics. Proven expertise in developing and implementing performance-driven organic optimization strategies across multiple industries with a focus on financial services and

pharmaceuticals/healthcare. Experience in both technical and content- driven SEO. Recognized industry thought leader with publications in PM360, Search Engine Journal, and Website Magazine. PROFESSIONAL EXPERIENCE

Associate Director SEO and Web Analytics

Greater Than One, New York, NY

April 2020-March 2024

Led SEO collaboration and communication with stakeholders, ensuring SEO inclusion in all project milestones for multiple website launches in the pharmaceuticals industry

Created new processes for integrating SEO for internal and external development teams on site launches, providing SEO audit recommendations (URL structure, page speed improvements, schema, tags) and overseeing their implementation.

Managed and mentored a team of four strategists, representing over $1.3 million in client revenue per year

Spearheaded agency-wide migration strategy from Universal Analytics to GA4 for US and European clients, collaborating with compliance teams and ensuring adherence to country-specific regulations.

Director of SEO

EGC Group, Melville, NY

October 2019-March 2020

Developed new deliverables for SEO and content audits and trained team members on their use

Created and executed SEO strategy for multi-national B to B website in the transportation industry

Increased site traƯic and conversions by 40% month over month post-website migration.

EDUCATION

Master of Arts in Mass

Communication,

University of Florida,

Gainesville FL

Bachelor of Arts,

Binghamton University,

Binghamton, NY

Director of SEO

WPromote, Melville, NY

January 2017-October 2019

Led a team of 6 SEO managers and coordinators, generating $1.4 million in annual revenue.

Created deliverables for SEO engagements, including website builds and proposal documentation.

Developed and presented SEO and content development training deliverables for financial services organizations.

Managed complex website migration projects, consolidating multiple sites into a new domain for a financial services company. Director of SEO

Prime Visibility, LLC, Melville, NY

January 2016-January 2017

Executed SEO site migration strategy for the American College of Physicians' new website that drove one million incremental visitors in first year post-launch.

Supervised daily activities of SEO strategists and content writers. Manager, SEO

Prime Visibility, LLC, Melville, NY

January 2008-December 2016

Developed organic search strategies for Black & Decker's enterprise B-to-B websites.

Created and executed organic search strategy for the launch of BankonCIT.com, one of the industries’ earliest digital banks. PUBLICATIONS

"Does Your Website Measure Up to Google’s Page Experience?" June 2, 2021, PM360 Online.

"18 SEO Experts Reveal Their On-Page SEO Techniques," Sep 9, 2017, Business 2 Community.

"Voice Technology and the Evolution of Search," Sep 6, 2016, Search Engine Journal.

"Popular SEO Software Solutions of 2015," Jul 31, 2015, Website Magazine.

"SEO Design Lessons from the Pros," Jul 30, 2015, Website Magazine.

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