BRAD LILES
**** *** **** **., ********,Tx *****
PROFESSIONAL EXPERIENCE
DREAM CUISINE LLC, Plano, Texas March, 2001 to present
CEO/Owner/Operator
Opened 8 profitable restaurants in 4 different concepts including pizza, bakery, café & catering. Revenues from each restaurant ranged from $700k a year to $1.8 million.
Responsible for all areas of business creation including developing business plans, real estate, funding, operations & staffing
Currently own & operate Dough Pizzeria, an authentic Neapolitan pizza full service restaurant & bar, which has been voted Best Of Big D and featured on the Food Network
TELSEON, Dallas, Texas August, 2000 to February, 2001
General Manager
In charge of overall development and P&L of the Dallas Metro Area for a startup Internet infrastructure company.
Built an 11 person team from scratch which provided IP data services to ISPs, ASPs, Carriers, and Dot Coms.
Developed the Dallas Metro Area to the third highest revenue producing market out of 20.
Directed Operations team in completion of Phase 1 & 2 of the Dallas network buildout.
SPRINT PCS, Dallas, Texas
September, 1996 to August, 2000
Regional Director, National Accounts
Built a 40 person National Account sales and support organization from the ground up for a start-up company to serve Fortune 1000 customers in the Southwest Region.
Team developed 3 of the top 10 customers in revenue including the largest customer within the company.
Top performing Region out of 9 with 1998 quota attainment of 186% and 1999 attainment of 181%.
Support staff developed many of the sales processes used nationally including ordering, tracking, and compensation.
Effectively used all channels including telesales and e-commerce to overachieve.
AT&T, Dallas, Texas
February, 1995 to September, 1996
District Manager, National Accounts
Developed new segmented account strategy to improve sales coverage to the 1200+ VHA hospitals across the nation. Reorganized sales management, account executives, and telemarketing resources in a more efficient manner.
Closed a 4 year $200 million sole source contract with VHA.
Chosen to receive the AT&T Pinnacle Award for outstanding sales.
Increased overall account revenues 12% in 1995 from $46.8 million to $52.2 million. Uncovered and developed new applications in Telemedicine which led to 80% growth in data networking revenues.
Initiated several new partnering programs with VHA including a VHA vendor program, a video program and educational series.
AT&T, Morristown, New Jersey
July, 1993 to January, 1995
Regional Sales Director, Business Multimedia Services
Worked directly with Director of Data Communications Services to establish a new national sales organization, which included developing a new compensation plan, assessing training needs and allocating resources in the most efficient manner.
Led 18 Data Networking Sales Managers and 130 Data Networking Account Executives in the Northeast and Midwest to improve a $346 million annual revenue base of data communications and multimedia services.
Revenues that were decreasing at an annual rate of -3% through 1993 were improved to an 8% growth rate in 1994 leading to 107%quota attainment.
Improved results through stringent performance management, comparative results analysis and coaching.
BRAD LILES
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AT&T, Bedminster, New Jersey
December, 1991 to July, 1993
Product Manager, Data Communications Services Offer Management & Development
Directed matrix teams of Data Communications Services product suppliers toward the negotiation and delivery of unique contact offerings to DCS’s Top 450 customers responsible for $1.8 billion in DCS revenue.
Managed the profitability, impact in the marketplace, regulatory restrictions, individual customer needs and other business needs in negotiating offers.
Negotiated and closed 11 Contract Tariffs which totaled over $60 million in committed revenue.
Promoted to Regional Sales Director after 20 months.
AT&T, Dallas, Texas
October, 1989 to November, 1991
Territory Sales Manager
Managed 7-10 Account Executives and Account Consultants.
Protected $10 million in AT&T revenue by optimizing customers and selling term plans. Achieved 145% of new winback quota attainment for 1990 and 202% for 1991.
Led 8 inexperienced sales people toward high quota results through coaching, training, role plays and example.
Number One Sales Manager in the Nation, September, 1990; Number Six in the Nation, April, 1990; Sales Vice President Award for 3rd Quarter, 1991.
Advanced to Headquarters product management position after two years.
AT&T, Dallas, Texas
August, 1988 to September, 1989
Account Executive/Industry Consultant
Managed the $15 million JC Penney Business Services module for the JC Penney National Account.
Sold and implemented a PBX, voice mail system and a network winback for the new JC Penney headquarters location while exceeding quota.
Promoted directly to Sales Manager after 13 months.
GENERAL ELECTRIC, San Francisco, California
September, 1986 to August, 1987
Sales Representative
Sold Commercial and Industrial Lighting to several key customer accounts, led distributor training programs, implemented corporate marketing and solicited new customer distribution. Exceeded quota objective.
ZALE CORPORATION, Dallas, Texas
May, 1980 to January, 1986
Credit Analyst and Collector
Performed credit, collection and customer service functions to finance education and gain business experience.
EDUCATION
SOUTHERN METHODIST UNIVERSITY, Dallas, Texas
August, 1988
Master of Business Administration
Completed degree in 12 months.
BAYLOR UNIVERSITY, Waco, Texas
August, 1986
Bachelor of Business Administration
Double Major in Marketing and Finance. Graduated in three years.
HONORS / OTHER
Selected as a member of the AT&T Leadership Continuity Program, a Management Development Program for identification of fast track employees. Sponsored by three Directors from 1988 to 1995.
Active in church as a Deacon and as President of the Board of Trustees, responsibilities included personnel, budgeting, operations and planning of a new $6 million building. Married with three children.