Digital Marketing Specialist

Elton Muchenje

Staten Island, NY *****/ ********@****.**.*** / 646-***-****

Linkedin.com

EDUCATION

Yeshiva University

Kats School of Science and Health Manhattan. NY

Master of Digital Marketing and media Jan 2023–Expected Dec 2025

University of Zimbabwe Harare-Zimbabwe

Master of Science Degree in Corporate Finance and Investment Management Aug 2023-May 2024

University of Zimbabwe Harare, Zimbabwe

Bachelor of Business, Major in Finance and Banking Feb. 2016–Dec. 2019

EXPERIENCE

Yeshiva University Manhattan, NY

Student Assistant Aug 2023 -Present

Tutored and mentored over 30 students per semester, enhancing their understanding and performance in accounting, business mathematics, and statistics.

NMB Bank Limited Harare Zimbabwe

Digital Marketing Specialist July 2022 – Dec 2023

Website Development: Optimized transaction management systems, increasing operational efficiency by 25% and ensuring 98% accuracy in transaction processing.

Content Creation: Produced and edited over 5 promotional videos weekly, driving a 30% increase in customer engagement and enhancing brand visibility.

SEO: Applied advanced SEO techniques, elevating website traffic by 20% and enhancing search engine ranking for key banking products.

Digital Advertising: Managed digital ad campaigns, achieving a 10% higher conversion rate and optimizing ad performance to increase ROI by 12%.

Email Marketing: Developed targeted email campaigns, enhancing open rates by 25% and click-through rates by 15%, leading to improved customer retention.

Marketing Analyst June 2021-June 2022

Analyzed customer segmentation data, leading to a 15% increase in targeted marketing campaigns that boosted customer engagement.

Conducted market research and competitive analysis, which helped the bank identify growth opportunities and increased product uptake by 20% within six months.

Monitored and evaluated the effectiveness of marketing campaigns, providing actionable insights that reduced campaign costs by 10%.

Developed and maintained dashboards for tracking key performance indicators (KPIs), improving the team's ability to make data-driven decisions, resulting in a 25% improvement in campaign ROI.

Managed customer feedback channels, enhancing customer retention by 8% through tailored marketing initiatives.

Bank Teller/Customer Service Representative/Atm Custodian Jan 2020-June 2021

Processed daily 400 cash deposits and 500 withdrawals, ensured timely preparation of cash reports, and performed suspense account reconciliations.

Delivered exceptional customer service by handling 100+ customer calls per day, facilitating 10 account openings daily, issuing 20 debit cards, providing investment advice, and marketing bank products effectively to grow the client base.

Managed ATM operations, including replenishing cash for 5,000+ transactions daily, reconciling ATM cash balances, preparing detailed ATM reports, and overseeing cash checks.

SKILLSSoftware: Intermediate in Microsoft Word, Excel, Access, PowerPoint, T24, Flex cube, SAP, Postilion, Smart vista, Power BI, Web analytics, SEO, Tableau and UX design

Languages: Fluent in English and Shona

Professional: Collaboration, Communication, ability to problem solve by remaining calm in fast-paced, high-pressure environment

ACHIEVEMENT

Mpower financing Brand ambassador recent help more than 50 students to achieve their career dreams of pursue masters in America and Canada.

University of Zimbabwe Tutor, Finance and Accounting tutored undergraduate students in finance and accounting courses, helping them understand complex concepts and improve their academic performance.

Clubs & activities

Venture Capital Club

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