Business Operations & Management

Summary

Seasoned Health Care & Business Administrator with 17 years of experience in managing and improving facilities' census, marketing, and operations. Proven track record in developing effective marketing strategies, increasing social media presence, and creating efficient policies and procedures. Seeking to leverage extensive background in health care administration, business management, and accounting to advance in a Health Care & Business Administrator role. Work Experience

Suzy’s Senior Companionship Services, nonprofit care organization Wasatch Front Operations & Marketing Manager Midvale, UT April 2024 - Present

• Increases clients through the implementation of strategic marketing and operational initiatives.

• Boosts marketing efforts to grow inquiries through networking, and meetings with healthcare administration.

• Developed and maintained professional relationships with physicians, discharge coordinators, and senior centers, enhancing the facility's referral network and reputation.

• Works closely with healthcare professionals and Medicaid managers to generate new contracts and clients KidZer Consulting & Business Services

Owner & Self Employed West Jordan, UT Jul 2015 - Present

• Promotes, advocates, and ensures the adequacy and safety of care received through consults with families of options of placements and other options

• Helps Businesses of Marketing, Social Media Marketing, and Management, Bookkeeping, Healthcare Facility Consulting, and Recruiting Services

• Helps with Healthcare Credentialing for medical practices and medical practitioners The Lodge at Riverton

Administrator Riverton, UT May 2021 - December 2023

• Promotes, advocates, and ensures the adequacy and safety of care received and the quality of life of older adult residents

• Increases unit occupancy rates by 35% through the implementation of strategic marketing and operational initiatives.

• Boosts marketing efforts to grow inquiries and facility tours, utilizing social media and targeted advertising.

• Works closely with healthcare professionals and Medicaid managers to generate leads, achieving a remarkable 98% conversion rate from facility tours to move-ins.

• Establishes an efficient disaster and emergency action plan, concurrently refining policies for enhanced facility management.

The Lodge at Jordan River

Administrator South Jordan, UT May 2021 - December 2023

• Promotes, advocates, and ensures the adequacy and safety of care received and the quality of life of older adult residents

• Elevates census after major flood incidents, showcasing strong resilience and recovery capabilities.

• Amplifies marketing tactics, leading to heightened engagement through social media and advertisements.

• Designs and executes unique marketing strategies to improve reputation and occupancy rates.

• Builds a solid social media presence to back marketing efforts, negotiates contracts with senior placement agencies, and devises crucial disaster and emergency action plans. Spring Water Assisted Living / Heartfelt Home Assisted Living Administrator Centerville, UT Apr 2018 - Jun 2021

• Promotes, advocates, and ensures the adequacy and safety of care received and the quality of life of older adult residents

• Boosted facility occupancy by 35% within a seven-month period, sustaining a minimum occupancy rate of 90% subsequently.

• Amplified community engagement and outreach via refined marketing strategies, such as social media campaigns and targeted advertisements, leading to a rise in tour and inquiry rates.

• Devised an efficient Disaster and Emergency Action Plan, instituted comprehensive policies and procedures, and negotiated contracts with Senior Placement Agencies, enhancing operational proficiency. Our House of Orem / Assisted Living of Orem

Administrator Orem, UT Sep 2016 - Jun 2017

• Promotes, advocates, and ensures the adequacy and safety of care received and the quality of life of older adult residents

• Increased facility occupancy from 47% to 88% in six months through strategic planning and effective execution. Ryan Kidman

• Developed and maintained professional relationships with physicians, discharge coordinators, and senior centers, enhancing the facility's referral network and reputation.

• Introduced innovative marketing strategies, including improved social media presence, resulting in increased facility recognition and patronage.

Tradition Assisted Living

Resident Care Coordinator & Asst. Administrator West Valley City, UT Apr 2016 - Sep 2016

• Promotes, advocates, and ensures the adequacy and safety of care received and the quality of life of older adult residents

• Enhanced facility occupancy by 32% within 5 months by implementing strategic marketing tactics and fostering relationships with Medicaid social workers and case managers.

• Conducted detailed facility tours that yielded a 96% conversion rate, successfully persuading potential residents and their families to initiate move-in procedures, resulting in a promotion to Administrator. Cottonwood Place Senior Living

Memory Care Director Holladay, UT Jan 2015 - Jul 2015

• Promotes, advocates, and ensures the adequacy and safety of care received and the quality of life of older adult residents

• Contributed to the management of a 138-bed facility, collaborating with marketing directors in census building activities and successfully enhancing the census from 15/40 to 25/40 within a six-month period.

• Developed and executed marketing strategies targeting social workers, case managers, and nurses for referrals while effectively conducting tours that resulted in a 96% deposit and move-in rate. The Avenues Courtyard Assisted Living

Assistant Administrator Salt Lake City, UT May 2013 - Jan 2015

• Promotes, advocates, and ensures the adequacy and safety of care received and the quality of life of older adult residents

• Oversaw operations of a large-scale facility with 46 units and 50 beds, assisting in improving census coordination, executing marketing events, and promoting tours and inquiries.

• Achieved notable increase in occupancy rates from 35 to 42 units within an 8-month period, attributed to the development and execution of innovative marketing tactics, and elevating community reputation.

• Enhanced digital outreach through strategic social media initiatives, conducted highly successful tours with a 96% conversion rate of deposits and move-ins.

Wentworth at East Millcreek Assisted Living

Asst. Executive Director & Care Coordinator Salt Lake City, UT May 2012 - May 2013

• Promotes, advocates, and ensures the adequacy and safety of care received and the quality of life of older adult residents

• Successfully co-managed a 49-bed facility, maintaining a 100% occupancy rate through effective marketing strategies, fostering relationships with key stakeholders, and facilitating tours with a 98% successful conversion rate.

• Enhanced the facility's reputation and visibility within the community by innovatively designing marketing initiatives, expanding social media presence, and effectively negotiating contracts with senior placement agencies. Rocky Mountain Care-Murray

Central Supply & Admissions Coordinator Murray, UT Apr 2010 - May 2012

• Developed and executed a comprehensive marketing strategy to educate potential residents and healthcare professionals about the benefits of nursing homes, leading to a noticeable rise in awareness and engagement.

• Successfully negotiated vendor contracts and facilitated pivotal partnerships with two key medical institutions, yielding a notable 45% surge in revenue.

The Avenues Courtyard Assisted Living

Activities Director Salt Lake City, UT Dec 2008 - Apr 2010

• Promotes, advocates, and ensures the adequacy and safety of care received and the quality of life of older adult residents

• Worked closely with key industry professionals, including social workers, case managers, and nurses, to successfully facilitate special events and enhance marketing initiatives.

• Led prospective client facility tours, resulting in a noteworthy 98% conversion rate, evidenced by subsequent deposits and move-ins.

Woodland Park Care Center

Admissions Assistant & Regional Director of Transportation Salt Lake City, UT Apr 2008 - Dec 2008

• Optimized both facility and corporate admissions processes and marketing strategies, leading to improved operational efficiency.

• Established a wide-ranging Quality Assurance Program, leading to a substantial improvement in customer service ratings.

• Developed a specialized computer application for transportation and admissions, boosting data management and operational efficiency.

• Launched a pioneering transportation program, broadening services throughout an extensive healthcare group and exhibiting strategic planning capabilities.

• Conceived and executed cost-saving methods, resulting in financial savings exceeding $100,000 within six months, demonstrating fiscal acumen and resource management skills. Education

Weber State University

B.S. in Health Administrative Services Long Term Care Ogden, UT Dec 2008 LDS Business College

A.S. in Business & A.A.S. Accounting Salt Lake City, UT Apr 2007 Certifications

BLS for Healthcare Providers Present

Assisted Living Administrator Certified since 2015 Utah CNA May 2023 to May 2025

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