Customer Service Marketing Manager
Resume:
GREGG GUENTHARD
**** ********* *** ******** ** **016
**************@*******.***
A top-performing Account and Retail Manager experienced in automotive, marketing, and customer service, including front-line sales and sales-support, software sales, media management, advertising, sales literature, on-line promotions, and event planning with a strong immersion in the automotive aftermarket. Talented in hiring, coaching, and managing a team geared for superior customer service. Successful in generating new business and corporate-image opportunities with a strong background in forecasting growth, P&L and leveraging automotive technical knowledge to aid in customer service and product development.
Skills
Managerial Experience, Leadership, Professionalism, Client Relations, Market Analysis, Brand Positioning
Sales, Problem Solving Skills, Managing a Team, Business Development, Automotive Restoration
Graphic Design, Account Management, Trade Shows Management
PROFESSIONAL EXPERIENCE
ACCOUNT MANAGER
Thinkcar Global, Ontario, California 11/2023 – 03/2024
Sales and Marketing Manager for an international automotive diagnostic tool manufacturer. Responsible for identifying potential customers, providing tech support and marketing advice, extensively utilizing CRM software and trade associations.
Worked industry trade shows.
INDEPENDENT SALES CONTRACTOR
Mitchell1, San Diego, CA 12/2020 – 11/2023
Oversee a large Southern California district for the sales of Mitchell1 automotive repair, management software and marketing services.
Discern and target potential customers.
Perform cold calls as well as upgrading existing clients, all in person.
Provide all training of software to clients.
Research competition and establish statements.
Consistently hit monthly sales goals. Closed first year at 128% over projected sales with a 94% retention rate.
DIRECTOR OF EVENTS
Drive Shops Inc., Monrovia, CA 05/2019- 04/2020
Responsible for oversight of companies annual EXPO, which attracts upwards of 1000 attendees who are solely shop owners as well as 100 exhibitors in attendance.
Performed all outside sales of exhibit space for the event.
Negotiated over $200,000 worth of sponsor contracts.
Planned future EXPO locations and sent out RFP’s.
Oversaw the monthly workshop classes attended by over 100 clients. This included scheduling, room readiness, outreach, and sales.
In response to America’s stay-at-home order, set up instruction via Zoom for all classes in a week’s time. This included scheduling, out-reach, and training of instructors for online presence. This resulted in record attendance of classes.
Traveled to numerous industry shows and conventions representing the company.
MARKETING & COMMUNICATION CONSULTANT
Self-Employed, Monrovia, CA 01/ 2003-01/2019
Develop marketing plans, public relations, and account strategies for customers in various government and private entities.
Established sales forecasts and pricing strategies developed departmental procedures for various entities.
Provide managerial experience to mentor new business clients.
Proficient in copy writing, web design and advertising strategies, employing these for various small businesses, particularly in the automotive aftermarket.
Worked with the City of Glendale to expand their annual Glendale Cruise Night, bringing in over 20 local automotive dealers and $100,000 worth of sponsorship. In addition, 10 cars clubs agreed to participate annually.
REGIONAL ACCOUNT MANAGER/MARKETING MANAGER
SpeedMaster, Rialto, CA 05/2017-08/2018
Utilizing sales skills by placing calls out and fielding incoming calls to as part of an account strategy for each customer to stimulate direct sales orders satisfying the goals of wholesale automotive and transportation customers.
Provided both technical and financial advice to customers as part of an energetic marketing strategy regarding financial targets and product order mix. Reached out to potential customers and worked to expand client’s portfolio.
Performed duties related to customer service, order entry and processing, tech sales and call center success.
Worked with companies’ sales program and Excel to cull dormant customers from sales lists, focus current sales customers product mix to searchable sales call list. In three months expanded client base from 100 to over 500.
SHOP AND RETAIL MANAGER
Hollywood Hot Rods, Burbank, CA 08/2016-10/2017
Handled the day-to-day operations for world-class hot rod and custom automotive shop.
Tapped into years of automotive experience which included research, parts and material in support for all builds.
Facilitated the relocation of the business, moving of all equipment, builds, cars and stock to new business location.
Worked with potential customers to address the details of a project resulting in the creation of spec sheets and realistic estimates for the cost of a build.
Performed as financial officer, controlling all finances, billing and payroll.
Provided consistent first exposure customer service to potential clients.
Oversaw direction and assortment of retail sales orders and order processing of supporting branded product.
Aided in the finishing touches of the Mulholland Speedster that won America’s Most Beautiful Roadster and the 2017 Grand National Roadster Show and nine other top car shows around the nation.
OPERATIONS MANAGER/ RETAIL, GUEST SERVICES, MEMBERSHIP AND SALES
Petersen Automotive Museum, Los Angeles, CA.
Manager - Operations –03/2010-07/2014.
Tapped into managerial experience and a positive attitude to improve day-to-day retail sales and store functions, including staffing, financial oversight, ordering, accounting, merchandising and demand forecasting of product content and design. In addition, directed all aspects of admissions, including staffing, sales and customer service, training, accounting, and promotions and managed the museum’s 400-plus parking structure.
Drive achievement of sales targets utilizing marketing programs and applied marketing theory and techniques to the store layout and coach through an employee training program that emphasized positive attitude and problem solving.
Developed and installed a custom Point of Sale system (POS.)
Brought in over 20 new lines; trained staff in the art of plus selling and service to satisfy customer needs and designed a new logo and brand for the museum products and limited promotions.
The store enjoyed a sales increase from $125,000 per year to almost 1 million.
Shepard all functions of membership including events, publications, merchandise, and meetings.
Utilized Facebook, Twitter and Groupon, which resulted in membership increase over 60 percent in three years and enjoyed a 50 percent new-membership retention rate.
DIRECTOR OF COUNCILS
Specialty Equipment Marketing Association (SEMA), Diamond Bar, CA 06/2001-06/2004
Quarterbacked all functions of membership councils relating to the automotive and transportation after-market, encompassing the racing and performance, hot rod, sport compact and the wheel industry.
Extended leadership as director, fundraiser, and spokesperson for a national anti-street racing program to communicate the national problem of illegal street racing, Racers Against Street Racing (RASR); successfully hitting financial target, raising 500,000 for an education program and setting up a celebrity speakers bureau.
Directed a trade conference for racing manufacturers, attracting over 70 companies and 300-plus media worldwide. Derived a one-off software program to schedule half-hour meetings requested by the media with the 70 companies that gave choice and alternatives. This program cut the prior manual process of scheduling from 3 weeks to 2 days.
Executed the negotiation, development, and implementation of a hands-on trade day for the hot rod industry resulting in 50 companies and 200 trade members in attendance in conjunction with national hot rod trade show.
Compiled testing data and financial impact of the Hot Rod Industry to California which helped SEMA’s lobbyists kill a bill in the California legislature to outlaw the industry.
PUBLIC INFORMATION ASSOCIATE - City of Pasadena, Pasadena, CA 1994-2001
Provide media relations and customer service support for the city manager, mayor and city council.
Directed production of award-winning bimonthly city newsletter delivered to over 50,000 households.
Conceptualized, designed and produced collateral materials for various public outreach programs.
Designed and illustrated original artwork for logos, flyers, advertisements and brochures.
Teamed with marketing, outside consultants and management of Water & Power Department in branding campaign.
Designed, implemented and maintained city manager internet & intranet web sites.
Served as city’s representative on a board for 2001 Great Race finish in Pasadena, designed web site, participated in marketing and advertising campaign, committee head for car show event.
In conjunction with PIO and City Manager, created and implemented a successful campaign to raise $85 million for a seismic retro-fit of historic Pasadena City Hall.
Integral in Pasadena InFocus winning many national Public Affairs awards.
CERTIFIED RETAIL & TRAINING MANAGER - Chief Auto Parts, Santa Fe Springs, Calif. 1983-1989
Increased sales and profits for an outlet of a major automotive retailer by building and training a sales team that keyed on customer satisfaction and attended to proper loss prevention techniques.
Performed function of training manager for the San Gabriel Valley.
Managed a total 6 stores, raising sales in all a minimum 33% while holding loss to 10% or less.
EDUCATION
Bachelor of Arts in Communications/Public Relations,
California State University, Fullerton, CA
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