VP Sales, GM, CRO, VP MARKETING

Mark N. Burack

Experienced GM, VP Sales and Marketing and Growth Advisor.

Mark is an experienced Vice President/GM with over 20 years of hands on B2B leadership experience managing Sales Marketing organizations and revenue growth programs in both Canada and the US, as well as Multi Industry Business Development and strategy leadership, consistently delivering dramatic revenue growth, Ownership share and significant increases in company valuation.

Over that time, Mark worked closely with over 50 Ownership Groups that needed a dramatic increase in revenue to realize their vision faster. He produces consistent results by taking a systematic approach to analyzing the current revenue generating operations and then creates a detailed growth plan/budget that includes developing strategy and tactics that can include improving the ROI of the digital, email and advertising marketing campaigns at the same time doubling++ sales resources monthly client engagement.

Mark has produced consistently outstanding increases in revenues both on a full-time leadership and fractional advisory contract basis. In some cases also as a Partner with equity or options. By working very closely with his clients CEOs and CFOs and leveraging specialized business analysis he learned at IBM he has developed an advanced analytical skill set that is strengthened by his hands-on approach. Mark leads by example developing key new client and media executive relationships personally.

Sales Leadership Experience. Mark has a truly unique business background as he has had the good fortune to have worked closely with over 50 brilliant CEOs to help realize their vision faster. As a leader, Mark and his teams have produced 200%+ increases in sales revenue within 12 to 24 months in 9 different companies in a wide range of industries. He also has multi year GM and Managing Partner leadership experience managing all aspects business, the largest had over 145 direct reports where he increased revenues from $23m to over $63M in annual revenues in about 20 months for a $900 million computer company.

Sales Advisory Experience. Mark has also offered his services on a fractional contract advisory basis working to design and implement incremental revenue and growth programs designed to achieve specific financial goals within agreed timeframes. He was a Senior Strategy Advisor to Escada (his family’s luxury retail woman’s fashion brand) for over a decade.

Since Leaving IBM and Dell/EMC Mark’s advisory contract clients have included CIBC, Scotiabank, Canada Post, RSA Insurance, Manulife, Hydro One, Reliance Home Comfort, First Data, Primus, Ricoh, Torstar, Star Media, Metroland Media, Yellow Pages, Post Media, Lexis Nexis and Thomson Reuters, etc.,

Culture. He is a strategic and inspirational leader with outstanding communication skills. To produce consistent increases in revenues he has typically personally recruited and mentored top performers and fostered inclusive work environments that generate personal and financial success. He has consistently created a high performance culture that proactively recruits the top people. Mark previously lead a highly successful Recruiting Business for 5 years.

Marketing and Strategy Leadership Experience. Mark has lead Marketing as a VP in 8 businesses, plus he has a decade of experience managing B2B Marketing Services companies including an Agency, and a CRM, Lead Generation etc programs in the US, UK and Canada. As an Advisor, his clients have included top Agencies like Dentsu and Ogilvy, where he worked closely with their CEOs to create highly targeted new clients programs that produced outstanding results.

Also of note, Mark was the Managing Partner for 5 years of the Ogilvie Rothschild Agency, which specialized in transforming businesses to make them more attractive for investment, going public and being acquired. Mark also has multiple startup company experience, including conceiving, funding and leading a technology product Call Centre business with over 35 staff that achieved over $12M in year 1 very profitably.

Mark N. Burack.

Resume highlights:

VP of Client Services and Marketing – WJ Groundwater Canada. Most recently, Mark managed Sales, Marketing and Client Services for WJ Groundwater Canada (a UK based engineer owned international dewatering company specializing in LRT and Tunnel projects. WJs only contract in Canada was the Eglinton Crosstown LRT in Toronto) on a three-year contract. Revenue growth of over 210% was achieved within 24 months. Mark’s systematic growth plan focused on the Condo/Building market and leveraged creating and participating in over 500 client meetings/lunch and learns and included digital marketing, email marketing, press releases, industry focused advertising and videos. Despite Covid, Mark personally cold called and spoke with over 1200 targeted decision makers to set over 500 onsite and online presentations he executed with the President and Proposal Team. This program succeeded in getting WJ on the tender list for over 200 new construction and property management companies and resulted in winning over 40 new client projects generating over a $20 million increase within 20 months. WJs project list in Canada increased from 5 to 45 companies within 24 months. Mark won new projects with all of the top contractors and Property Management companies in Canada including PCL, EllisDon, Ledcor, Aecon, Pomerleau, Graham, Bird, Broccolini, Clark, Maple Reindeers, Matheson, Buttcon and many others...

VP Business Development and Client Services - PR Exchange Group of Companies. Richmond Hill, ON. 2015 to 2018. In this 15 year old B2B CRM and Lead Generation Marketing Services company Mark managed sales, achievements included 220% growth within 24 months.

VP Business Development, Lab Director - St. Jean Carbon/Torch River Resources - Oakville, ON. 2009 to 2015. In this TSX Graphite Mining and Custom Graphite Manufacturing Company Mark managed sales, partner development and Lab operations. Stock value went to $100M at its peak, up from $7M.

VP Sales - Signage US - Meriden, CT. USA - 2005 to 2008. Mark managed client creation and partner creation for this 104 year old family owned business that focused on providing branded store signage in the New York and Boston markets to national retail mobility brands including Verizon and ATT. 210% growth in 18 months.

VP Business Development - Origin International Inc. - Toronto, ON. 2002 to 2005. Origin sold advanced (CMM) Coordinate Measuring Machine software. Mark sold to major auto manufacturing companies including GM, Honda, Crysler and Nissan. Grew client base by 300%.

EVP and Managing Partner - Ogilvie Rothchild Inc. - Oakville, ON. 1999 to 2002. OR was a highly specialized Advertising Agency that helped its clients generate new revenue streams and reposition them to attract investment, go public and or sell their company on more favorable terms. Start up to $5m and sold in about 50 months.

VP and GM - Xycorp Inc. - Toronto, ON. 1997 to 1999. Xycorp was a successful, 20 year old executive recruiting company. Mark was hired to lead Sales, Marketing and Strategy and sell it within 5 years. Mark transformed the company to sell contract Engineers and Software Programmers, signed IBM to an $8M annual contract and added 40 commission only sales people, he managed. These changes increased revenues from $2.5M to $12.3M within 30 months.

Mark’s Info

416-***-**** - ********@*****.***

LinkedIn Profile: linkedin.com/in/mark-burack-74543a14

Based in the Niagara area with residences in Niagara Falls Ontario and Newfane New York. Canadian Citizen. Mark is available on a full time or fractional contract basis though his company for both US and Canadian based positions.

Education. Mark was born in Montreal of Ukrainian heritage, Mark is a graduate with a BA in Economics with Honors from Bishop’s University and also graduated with a DEC from Vanier College CEGEP in Commerce/Marketing. Mark was chosen to participate in the prestigious IBM High Management Potential Program at 26 (one of about 25 out of 10,000 IBM employees at that time.

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