Marketing Coordinator
Resume:
************@*****.***
Jonesboro, Arkansas
C O N T A C T P R O F I L E
E D U C A T I O N W O R K E X P E R I E N C E
Major - Health Studies
Minor - Strategic Communications
Public Relations, Advertising
Arkansas State University
2014-2018
Master's of Business Administration -
Emphasis in Marketing
Arkansas State University
2018-2020
Account Executive II
Attane
Worked closely with the client service, strategy, creative delivery, channel/content, data strategy, digital communications, production, and projects teams. Managed teams to execute projects on behalf of the client. Developed a deep interest in all aspects of marketing and have had a great ambition to contribute to growing clients and businesses through the firm’s marketing and advertising efforts.
Responsibilities in key areas of marketing and business: Media campaign management while strategy research, analysis of industry trends, competitive data, etc.
Relationship management of clients and internal teams Operational logistics of marketing and technology
Day-to-day responsibilities varied based on the firm's and my department's dynamic needs. However, some recurring duties were related to client management, operations, and project functions.
Some examples include:
Daily blocking and tackling of projects; ensuring deliverables are client-ready Design and development of client presentations and developing and deliver creative briefs
Participation in key client meetings including status meetings and maintaining base-level client contact
Gather client feedback and collaborate with team and production to discuss feedback
Send and present work for client review and pulling salesforce data, and files, reviewing and approve proofs
Requirements for the role as an Account Executive II include strong organizational skills and attention to detail:
Some of my notable capabilities include:
Ability to work in a fast-paced, deadline-driven team environment Ability to manage multiple projects simultaneously and self-manage to keep projects moving through the company
Strong verbal and written communication skills and people skills to navigate/motivate a range of personalities
Expert with Microsoft Office Suite and related software An MBA Marketing graduate with hands-on experience in all levels of marketing, including public relations, social media strategy, business management, communications, personal branding, and leadership. Capable of multiple types of marketing including network marketing, attraction marketing, and special branding. Expert and accomplished in creating marketing plans, business plans, and social media campaigns.
P E Y T O N N E W L O N
Marketing and Social Media Assistant
Produced content for the Arkansas State University, Neil Griffin College of Business. Managed social media and conducted meetings showcasing the data and analytics of the content. Made videos to promote the updated Delta Center, the classrooms, and the new technology offered to students to further the business. Arkansas State University, College of Business
R E F E R E N C E S
Dr. C William Roe
870 - 972 - 3430
****@******.***
Dr. Matthew Hill
870 - 680 - 8046
******@******.***
870 - 761 - 8718
************@*****.***
Jonesboro, Arkansas
C O N T A C T W O R K E X P E R I E N C E
G R O U P S
Marketing and Public Relations Coordinator
Arkansas State University, Fowler Center
Developed and manufactured content to promote the Arkansas State University Fowler Center and its events. Created videos, built social media sites, and re- structured the website, modernizing it with updated information. Utilized project management and connections to attract students and employees to attend meetings and events.
Women's Business Leadership/Graduate Assistant
Arkansas State University, Econ & Finance
Aided faculty members with administrative tasks, such as grading, proctoring exams, and course preparation. Formulated and implemented lesson plans for students of varying abilities and backgrounds. Supervised student research projects and provided feedback to ensure successful completion. Monitored student progress and guided to ensure successful academic achievement. Marketing Communications Intern
St. Bernards Healthcare
Manufactured content for St. Bernards social media sites including Instagram, Facebook, and digital and print fliers. Developed videos for each new physician who joined St. Bernards and published them and their specialty to introduce them to our community. Promoted the biggest event, The Health & Fitness Expo, coordinated with large companies, vendors, and produced videos to promote the event and recap it. Created a video series titled, #stblivingthemission, which focused on showcasing St. Bernards's employees who best represented St. Bernards's mission of providing Christ-like healing.
P E Y T O N N E W L O N
Business Marketing Intern
NEA Baptist Medical Center
Generated and produced new content for NEA Baptist Hospital. Attended meetings with business executives and healthcare professionals and gained connections in the community while developing new business skills. Specifically worked on the
"Hoping for a Cure" event, promoting it on social media while fundraising for the Breast Cancer Foundation. Worked on the biggest event for NEA Baptist, the annual Duck Classic event, and designed new and creative content for the event. Instagram Influencer, Content Creator
2016 - Present
Currently working and collaborating with fashion and beauty companies and getting compensated to share their brand and products to my followers. Some of my favorite brands and companies worked with include: Kendra Scott, NIVEA, Summer Fridays, Hallmark, Fabletics, Vera Bradley, Hello Fresh, Red Dress Boutique, IMPRESS Nails, Goodnight Macaroon, Premier Protein, Drunk Elephant, Bulletproof
Featured on Yahoo Finance and Yahoo News as one of the Top 9 Southern Bloggers of 2020 with Reese Witherspoon.
Over 15k followers - https://www.instagram.com/peyton.newlon/ Arkansas State University, Student
Government Association
Public Relations Director -
Promoted Student Government Association to
students, faculty, staff, and the community of
Jonesboro. Created content to connect our
staff to the students build a relationship and be
the liaison between everyone. Generated video
productions to advertise the newest
implementations of SGA. Required to know and
understand the parliamentary procedure,
University policies, and the knowledge of
various student organizations.
Arkansas State University, Student
Activities Board
Marketing Director -
Created strategy and planned all social media
and marketing strategies for the Student
Activities Board. Organized all the events and
implemented new techniques to get more
students involved and attending events.
Produced videos for each of the SAB events.
Studied and surveyed students' social media
preferences to find their specific niche and
target them. Generated social media,
marketing, and video content for Arkansas
State University Homecoming events which
became one of the most successful
Homecomings in both attendance and
participation.
Arkansas State University, National
Panhellenic Council
Vice President of Public Relations -
Developed unique content for the National
Panhellenic Council for social media and
websites. Coordinated each NPC sorority event
and produced creative videos specifically for
each event and promoted it with each theme.
Organized Snapchat takeovers for all Greek
events and had the president of each
organization take over and discuss their event.
Contact this candidate