Social Media Marketing Coordinator

Naruna Amorim

**** *.*. **** ***, Apt C***, Coconut Creek, FL, 33066

561-***-**** ********@*******.***

Experience

AngioDynamics Inc., Latham, NY Aug 2022- Present

Marketing Associate

● Managed relationships for various events, including Congresses, Conferences, Workshops, and Sales Meetings, and reducing costs by 10%

● Coordinated all logistics for tradeshows, including booth setup, product shipping, and floorplan arrangements.

● Maintained and published tradeshow calendar deadlines for messaging and marketing collateral development.

● Supported product launches by collaborating with Marketing and Sales teams.

● Analyzed attendee feedback and digital marketing campaigns to successfully develop marketing collateral.

● Coordinated physician workshops and supported the Sales Team in training. Le Creuset of America Inc. Charleston, SC Jan 2019 - Aug 2022 Marketing Coordinator

● Managed the creation and distribution of marketing materials across digital platforms, improved retail foot traffic by 35% with new acquisition strategies, and optimized customer engagement through CRM campaigns.

● Oversaw annual marketing campaigns and corporate events, ensuring timely delivery and compliance.

● Executed successful launches for licensed brands like Disney and Universal, achieving a 40% sales increase, and led cross-functional collaboration to align brand strategies.

● Developed visual merchandising and pricing strategies for retail and wholesale channels, optimizing product displays and portfolio to enhance sales performance.

● Increased brand visibility by 50% through managing influencer and celebrity campaigns, including PR packages and contract negotiations.

● Directed the production and distribution of creative content across digital platforms, including social media and e-commerce, maintaining alignment with brand guidelines to drive engagement and consistency.

Le Creuset of America Inc. Charleston, SC Jan 2018 - Aug 2019 Marketing Analyst

● Developed and distributed marketing materials for retail and wholesale, ensuring alignment with brand guidelines and campaign objectives.

● Managed social media accounts, including content planning and engagement tracking, to enhance brand presence across platforms.

● Collaborated with sales, product, and creative teams on product launches and promotions, driving a 15% sales increase through loyalty programs and marketing initiatives.

● Generated marketing reports, monitored budgets, and coordinated with external agencies to ensure timely execution and provide actionable insights to senior management. Education

Fundação Getulio Vargas 2021

Masters in Marketing and Digital Media

Skills

Microsoft Office Suite, SalesForce, Canva, CapCut, Sprout, Trello, Asana, Monday, HubSpot, and Google Analytics.

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