Social Media Search Engine

William Jeffrey “Jeff” Stalker

**************@*****.*** • 469-***-****

***** **** ******* *****, **** B, Building L Dallas, Texas 75230

SUMMARY

Over the span of more than thirty years, I have parlayed my grassroots, face-to-face sales pedigree into becoming an executive manager in the advertising industry. Over that time period, technological improvements have required me both to be flexible and adapt to dealing with (and selling) innovative, internet-based advertisements, products, and services – covering a broad spectrum of media types – all the while sustaining my solid foundation in print-based advertising. As others in my field have gotten caught in that quicksand, I have faced the industry’s challenges by being an active “player-coach” for those who have found themselves floundering.

SKILLS & EXPERTISE / PROFICIENCY

Advertising – Print; Online; Mobile; Social Media; Local Radio

Marketing – Print; Online; Search Engine (SEM); Search Engine Optimization (SEO); Pay-Per-Click (PPC); Social Media; Local Radio

Sales – Print; Online; SEM; SEO; Digital Mobile Ad Banners; Local Radio

Mac and PC; all Microsoft Office programs

Salesforce CRM

WORK EXPERIENCE

Independent Solar Consultant Dallas-Fort Worth Metroplex, TX

September 2022-Present (Exclusively Dynamic SLR Richardson, TX from January 2024 – May 2024)

Facilitated sales of solar projects through different companies using internet leads, as well as self-generated

Added Sunlight Financial to my existing portfolio of knowledge of lenders

Gained knowledge of additional CRMs, Enerflo, and Hubspot

Solar Energy Sales Director, Sparrow Electric, L.L.C. Dallas-Fort Worth Metroplex, TX

February 2021-August 2022

Sold over $4 million in gross revenue of solar projects to residential prospects

Awarded “Salesman of the Year” for only ten months of sales in 2021

Spot-trained other salespersons to help them succeed

Extensive interaction with upper management and operations

Worked, in tandem, with customer service

Cooperated with lenders such as GoodLeap, Sungage, and Service Finance

Director of Sponsor Relations, Texas Consilium Dallas-Fort Worth Metroplex, TX

June 2020-January 2021

Lead the execution of the vision for upcoming events, with a primary focus on sponsorship and developing working relationships among sponsors and Texas Consilium

Overseeing sponsorship sales operations through collaboration with team members, sponsors, prospects and other stakeholders

Performing sales related administrative and project management tasks to assure success

Developing, improving, and documenting sponsorship and sales processes that will be helpful in assuring success for future events

Promoting engagement with qualified prospects for sponsorship, and as opportunities are presented for CEO 360 peer groups, consulting, and others as appropriate

Serving as a sounding board and advisor to the Executive Director and Board as appropriate and generally help Texas Consilium achieve the mission

Founder & Chief Executive Officer, Stalker & Partners Advertising Consultants, LLC North Padre Island, TX

May 2012-May 2020

Consulting businesses with placement of their advertising dollars; providing effective solutions and strategies to businesses as regards maximizing ROI with respect to advertising expenditures

Market President/Chief Revenue Officer, Townsquare Media Group Midland, TX and surrounding areas

October 2018-June 2019

Responsible for building a dominant media business in Midland, Texas, as well as driving growth

of the business through diversified revenue streams and building a culture of success by attracting and retaining the best talent in the market

Facilitated effective, multi-platform marketing solutions for clients by driving key market account growth and lead the leveraging of a regional footprint through the selling of results-based, integrated programs while simultaneously promoting significant new business development

Hands-on leader of the staff of the business, successfully leading teams to achieve sustainable, high performance

Oversaw all aspects of the market operation with a particular focus on revenue generation across Townsquare’s multiple media and entertainment platforms

Represented Townsquare to key client accounts and community, developing strong client relationships and community partnerships that furthered the business

Prepared and managed the fiscal budget for the business and developed/implemented strategic goals to operate efficiently well-within local advertising, live events, and digital services budgets

Supported the content team (on-air and online) and held the team accountable for executing the brand strategy and delivering content excellence

Ensured all federal, state, and local rules and regulations were followed

Landman, WildHorse Resources Management Company, LLC College Station Area, TX

July 2017-October 2018

Top-level negotiator for mineral leases, both new and extensions thereof, with various grantors;

executing various documents pertaining to the aforementioned mineral leases that are required to be filed in the public records of Burleson County; vetting existing leases through County courthouse records

Regional Sales Manager, User-Friendly Media, LLC Oklahoma City, OK and McAllen, TX

July 2015-February 2017

Oversaw all Area Sales Managers (ASMs) and Sales Representatives in: the Rio Grande Valley, Texas; North and South Coastal Bend Area, Texas; Oklahoma City, Oklahoma, and Wichita, Kansas

Personally serviced $700,000-$800,000 of existing client revenue

Personally serviced clients in: Rio Grande Valley, Texas; Oklahoma City, OK; Wichita, KS

Proficient in sales of mobile ad banners and application (“App”) development; extensive background in selling advertisements in print, on websites, as well as SEO and SEM programs

Regional Manager – South Texas, User-Friendly Media, LLC McAllen, TX; The Woodlands, TX; The Rio Grande Valley & Coastal Bend, TX

July 2013-July 2015

Oversaw all Area Sales Managers (ASMs) and Sales Representatives in: the Rio Grande Valley, Texas; North and South Coastal Bend Area, Texas

Chief Operating Officer, Texas Publishing Co., Ltd. Corpus Christi, TX Principal Representative, Victory Publishing Co., Ltd. Corpus Christi, TX April 2010-June 2013

As COO, oversaw all business operations for Texas Publishing; also procured sales in excess of

$1M to both new and existing clients in not only the Corpus Christi area, but also the Marble Falls, Texas area

As Principal Representative for both companies, was the “face” of both companies for trade association Meetings and responsible for decisions to be made within that association with regard to both companies

Director of Operations, Gordon Publications Dallas, TX and surrounding areas

January 1993-March 2010

Served as the catalyst for propelling the company into a multi-million dollar revenue Directory Publisher, overseeing all operations

In 2004, was elected as a non-owner of the company, to serve, as its youngest member in its

history, on the Association of Directory Publishers Board of Directors (six years served while at Gordon)

In 2002, established a platform for two teams to launch online advertising sales

Oversaw all employees and maintained $1.6M of revenue at the time of departure from the company

Largely responsible for the growth of Gordon Publications from a two-book company upon my arrival to an eight-book company upon my departure

Sales Consultant, Suburban Telephone Directories Dallas, TX and surrounding areas

March 1988-December 1992

Maintained and increased existing revenue streams; generated/brought in new clients

Lead Sales and Construction Consultant, Father & Son Construction Dallas, TX; Fitzgerald Builders Dallas, TX

January 1980-March 1988

Served as a lead sales consultant in both residential and commercial sales

Involved with sales of foundation repairs, kitchen and bath remodels, room additions, roofs, windows, doors, decks, concrete installations, et al.

LEADERSHIP EXPERIENCE

Board of Directors, Association of Directory Publishers (ADP) 2004-2013

Duties included traveling periodically to national conventions and board meetings

Tasks attended to while on the Board: actively addressing environmental issues facing the advertising industry; optimizing the incorporation of new products in the industry; engaging in financial planning for the Association; implementing – and voting on – many issues directly related to improving

and sustaining the industry on a national level

When my term expired in 2012, was appointed to the Board in 2013 ex officio due to my valuable knowledge

HONORS AND RECOGNITION

Board of Directors, Association of Directory Publishers (ADP) 2004-2013

Gold Book Awards, Gordon Publications & Texas Publishing Co., Ltd.

While at Gordon Publications, brought the quality of production up to a point that the company received numerous Gold Book Awards at the Annual & Semi-Annual Conventions

While at Texas Publishing, brought the quality of production up to a point that the company received its first Gold Book Award in company history

Committee Member, Gold Book Committee 2007-2010

EDUCATION

The University of Texas at Dallas Dallas, TX

1978-1980

Business; Finance; Marketing

Richland College Dallas, TX

1976-1978

Business; Finance; Marketing

Jesuit College Preparatory School of Dallas Dallas, TX

May 1976

High School Diploma

Dale-Carnegie School Dallas, TX

1979

Graduate

PERSONAL INTERESTS

Playing golf avidly in my spare time; Collecting and playing vintage bass guitar(s); Traveling; Reading; Attending sporting events; Spending time with family

Sales are proudly part of my pedigree, an ability I suppose I inherited from my father, a “lifer” with the Pillsbury Company at the top of the national sales team. My father impressed upon me to try harder than the next guy – his word, “Hustle.” He would always say that I have lived by that credo, and understand it to mean that successful people do the things that less successful people do not make the effort to do. It has worked well for me.

Like my father, I am a natural, and have an insatiable appetite for all aspects of sales, but, in particular, the thrill of the face-to-face pitch. Over the years, I have sold all manner of goods and services, and have always lead the pack, wherever I worked.

Eventually, though, almost 30 years ago, I was referred by a friend to the advertising industry, and upon entering the independent directory publishing business, have achieved success beyond what I ever anticipated. Prior to my introduction to advertising, I spent a significant amount of time in construction and real estate, providing me additional knowledge that would prove to benefit me throughout future relationships and business interactions.

Outside of the daily grind, I am an avid golfer. I was fortunate enough to compete in five U.S. Amateur Qualifiers. Also, since childhood, I have been an accomplished bass guitar player, a hobby I still enthusiastically enjoy today. Most satisfying, however, are my three wonderful children.

My journey in life has been intersected by many wonderful people who have blessed me with their support, business, and friendship. Today, I am exploring the land of opportunities for my next chapter of life. I hope to make my way back to a company where my passions and talents can excel.

I am lucky, but remain a firm believer that hard work creates luck.

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