Creative Director, Creative Strategist
Resume:
Creative Director, Design & Strategic Consultant
LRM Aesthetics—nov’23 - present
Franklin, TN (remote)
• Creative Director for new skin rejuvenation product launched in April 2024
• Led team through brand naming, brand identity workshop and brand identity development including design of all new brand hallmarks
• Designed product packaging for launch, and all associated promotional and conference materials
• Created brand website (content, UX, design)
VP, Creative Director
Relevate Health—june’18 - sept’23
Berkeley Heights, NJ (remote hybrid)
• Agency was originally Arteric (Summit, NJ). Acquired by Relevate Health Group in December 2020
• Arteric’s C-suite Creative Director, leading design, UX, content-writing and marketing
• On leadership team responsible for propelling the agency to MM&M Best Place To Work in 2019
• My team was responsible for site and app creation, branding, e-commerce experiences, digital marketing,
(including social media and blogs), and business development, all strategically driven by the very latest data analytics, AI/ML, and SEM/SEO insights
• Oversaw the marketing efforts & business development resulting in business growth from $3.7MM to $9.5M, with head count going from 20 to 50 in less than 2 years, faciliating 2020 sale to Relevate Health
• Relevate’s Head of Creative department, with 20+ copywriters, art directors, designers, and UX experts reporting to me
• Driven by strategy, using market intelligence and data analytics, my team created market message for activation, engagement and action
• Supervised 60 staff (creative, video, design production, and editorial) through company integration, post multiple M&As
• Implementated and trained new processes to facilitate scalability
• Provided Sales & Marketing with creative support, including the design of agency’s award-winning launch branding
• Integral to the winning the Edwards Lifesciences and Alkermes Vivitrol businesses (>$7MM)
• Total revenue—from $28.4MM to $70MM, and head count from 120 to 226 (2020-2022)
• 109 design, copy, video & UX awards
Clients: Alkermes, Apellis, Aquestive, Astellas, Celgene, Clovis, Edwards, Exact Sciences, Genentech, Kyowa Kirin, Navigator Healthcare, Novo Nordisk, Prasco, Pfizer, Sanofi. Sunstar. professional
experience
daryn henry creativity with purpose
**********@**.***
linkedin.com/in/daryn-henry-2839254
darynhenry.com password upon request
29, Ironia Mendham Road, Randolph, NJ 07869
expertise
Very experienced creative leader, team builder, mentor, with excellent presentation skills, and proficiency at building collaborative client-partnerships. I combine creative strategy and information design, to provide impactful communication solutions from pipeline, through market-shaping to launch and beyond. Data-insight driven, I have vast experience in building brands, and nurturing award-winning creative teams. Audience-first.
Creative direction of art, copy & UX teams
Creative department management
Brand strategy & brand identity
Strategic & tactical planning
Digital strategy
Campaign conceptualization
Art direction & graphic design
Web design & UX/UI
Product launches
Video
2
Creative Lead, Art (Freelance)
Digitas Health—nov’17 - june’18
New York, NY/Philadelphia, PA
Clients: Abbott, AbbVie, EMD Serono, Genentech, Johnson & Johnson, Shire. Associate Creative Director
BGB Group—april ’16 - nov ’17
New York, NY
• Tasked with influencing a shift in focus at the agency, from historically Med Ed to more of a 360 promotional approach
• Team under me grew from 5 to over 20 in first year
• Art lead for:
- Bristol Myers Squibb’s (BMS) oncology franchise
- Melanoma, lung and GBM indications for the immunotherapy blockbuster Opdivo
- Pan tumor promotions & unbranded biomarker and Immuno-Oncology programs Clients: AstraZeneca, Bristol Myers Squibb.
VP, Group Art Supervisor
Harrison and Star—july ’13 - april ’16
New York, NY
• Managed art team of up to 10 ADs
• Art lead on Novartis’s Tasigna (chronic myeloid leukemia), Copaxone (MS), Merck’s HCV franchise campaign, and the global and domestic launch of Merck’s Zapatier (HCV), and all associated branding
• Art lead on Genentech’s BioOncology:
- Franchise marketing & campaign evolution
- Franchise’s molecular pipeline (molecular MOA, branding, interactive convention presence (ESMO, AACR, ASH & ASCO)
• Created brand identity, booth presence, and MOA for Lexicon’s TeleStar trials
• Revised the agency’s process for branding initiatives
• 2014 Harrison and Star “Heart and Soul” award
Clients: American Cancer Society, Bayer, Genentech, Gilead, Lexicon, Merck, Novartis, Teva.
Group Art Supervisor
Sudler & Hennessey—june ’99 - july ’13
New York, NY
• Promotions: Senior Art Director (’02), Art Supervisor (’06), Group Art Supervisor (’08)
• HCP and DTC, print and digital Art Director
• Launched Roche’s Boniva (osteoporosis), Roche’s Tamiflu rebrand and relaunch (influenza), AstraZeneca’s Vimovo (osteoarthritis), and Shire’s Firazyr (hereditary angioedema)
• Art lead on global relaunch of AstraZeneca’s Brilinta (acute coronary syndrome)
• Originated S&H’s annual art show, acting as curator for the 5 years Clients: Alexion, AstraZeneca, Colgate, Forest, Galderma, Genentech, Gilead, National Cattleman’s Beef Association, Merck, Novartis, Novo Nordisk, Orapharma, Pharmacia, Roche, Schering, Shire. Art Director
YAR Communications—may ’96 - april ’99
New York, NY
• Direct marketing materials, print ads, and corporate identity for multi-cultural ad agency Clients: AT&T, CBS Sportsline, Charles Schwab, CNN, Medtronic, Turner Broadcasting, Unisys, Western Union. daryn henry
professional
experience
cont’d
3
management Executive Leadership Program by Ed Baron & Associates Inc. Mantra management course at Harrison & Star.
Emotional Intelligence training courses (2).
Presentation Training by Filament Inc. (2).
lecturing Transitioning to the Pro World (BFA in Photography) Parsons, The New School For Design, New York, NY
’07/’08
the FULL treatment. What to know when creating treatments for a creative team & why it matters. School of Visual Arts Continuing Education Masters Program, New York, NY in partnership with Workbook and American Photographic Artists 2023
awards Globals, RX, MM&M, MarComs, Daveys, W3s Awards, Mobile Web, AVA Digital, Communicators, Hermes. award juries AIVA Communicator Awards, Daveys & W3 Awards; The Mannys; MM&M Awards. articles Breaking down creative leadership
https://www.linkedin.com/pulse/breaking-down-creative-leadership-daryn-henry-c3hee/?trackingId=maMfE UqcSby4c9MpNLfzuw%3D%3D
how to design for comfort
https://www.linkedin.com/pulse/how-design-comfort-daryn-henry-nuame/?trackingId=FkjmFBdURVip1RE% 2BM7lhdg%3D%3D
desktop Adobe Creative Suite, Midjourney V5.1, Microsoft Office, Sketch, Final Cut Pro. process Lean Six Sigma—Yellow & Green Belt.
Adobe Workfront & Entrepreneurial Operating System (EOS). target audiences Life Sciences (HCP, DTC, OTC, B2B, Investors), Non-Healthcare Consumers. Falmouth University, Falmouth, Cornwall, United Kingdom BA (Hons) Graphic Information Design
University of Wales Trinity Saint David, Swansea, Wales National Diploma Foundation Studies in Art & Design Spending time with my 2 children & my 2 labrador-mix rescue mutts, photography, DIY, hiking & camping. Qualified rugby coach. John Goody—516-***-****
Lora Lukin—917-***-****
Lauren Wilkens—201-***-****
Buddy Harris—609-***-****
education
qualifications
daryn henry
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references
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