Business Development North America

MIGUEL GONZALEZ JR.

Miami, FL ***** ******@***************.*** 786-***-**** LinkedIn: miguel-gonzalez-jr FRACTIONAL EXECUTIVE

Business Development Distribution CPG & Channels DTC Strategic, results-driven, goal-focused professional with seasoned experience in business operations, distribution, marketing, branding, and CPG planning; seeks to bring vision, ideation, and critical-thinking to a growing organization. Strong ability to leverage leadership acumen, category management, and training programs to achieve business goals. Accomplished in developing teams with keen ability to identify, build, and maintain key intra-organization and external relationships. Possess experience in diversified culture environments in North America, Latin America and Caribbean regions. Areas of Expertise include:

Marketing & Branding

Route-To-Market ( RTM)

Licensing Agreements/T&Cs

Startups & Entrepreneurships

P&L; Forecasting & Projections

Cross-Functional Leadership

KPIs/PKRs & Data Analytics

Business & Competitive Analysis

Revenue Management & Budgeting

Product Launches & Consumer Goods

Go-to-Market (GTM)

Contracts & Negotiations

CPG & Channels/Distribution

Market-Entry/Go-Forward Plans

B2B Sales & Account Management

P R O F E S S I O N A L EX P E R I E N C E

ASPIRE ONE BRANDS Sales Agency, Miami, FL Aug. 2015 - Present Founder & Managing Director

Led initiatives to create and grow startup focusing on launching consumer products through distribution networks in the greater Caribbean region with strategic planning, marketing, channels, distribution, route-to-market, account management, business development, client relationship building and CRM. Key Contributions:

Built startup business from inception to $3.8M+ in annual revenues by implementing key business fundamentals to support expansion that included comprehensive strategy for route-to-market, distribution channels, and setting KPIs, OKRs, and metrics to enable redirects of strategy to achieve financial goals.

Successfully entered new markets for key account Pepsico with company’s Muscle Milk brand in Puerto Rico and Caribbean through creation of distribution channels.

Acquired client Prairie Farm and spearheaded strategy to create distribution for company’s North Star ice cream brand in Puerto Rico and Caribbean.

Devised effective strategies for launch of new B2B website http://greenpkgsolutions.com for GPS brand in North America GÜDPOD CORP, Miami, FL May 2019 - Present

Fractional Chief Commercial Officer

Lead and manage initiatives to develop company’s DTC efforts and create channels and distribution for numerous brands with oversight of business and channel development, direct-to-consumer (DTC) marketing, web development, licensing, contracts and negotiations, client relations building and CRM. Key Contributions:

Successfully led extensive negotiations on key licensing agreement with Borden Dairy for single-serve beverage pods in North American market.

Devised effective strategies for launch of new DTC websites http://gudpod.com for Borden Dairy.

Launched Rise brand with sub-tier products in Office Coffee Service channel in North America.

Created and rolled out “proof of concept” single-serve beverage line for Güdpod in Q3 2019. CREMOLAND DAIRY, Florence, NJ Aug. 2013 – Sept 2015 Export Manager – Miami. FL

Managed export market in Caribbean basin & Latin America. Market-entry and expansion strategies, product launches, distribution, business development and relationship building, contracts and negotiations, private label, brand development, and account management.

Key Contributions:

Developed and implemented strategy to successfully launch Cremoland private label milk to 300+ small to large retail grocery outlets in Caribbean basin.

Penetrated market against #1 brand/competitor in category Lactaid through seamless launch of LactoZero brand in Puerto Rico region.

Led key negotiations to gain entry and distribution of Cremoland brand into Baha Mar Resort, Atlantis Resort, Sandals Resort and Club Med Resort in Bahamas.

BORDEN DAIRY, Dallas, TX Dec. 2008 – May 2013

General Sales Manager – FL Region

Performed efforts to increase sales and manage accounts with $132M+ budget and team of 20 inclusive of P&L management, business development, account management, talent acquisition and training, marketing and targeting, channel development, operational restructuring, and development of annual operating plans. Key Contributions:

Turned around underperforming sales operation by restructuring through change management approach and into accelerated growth phase driving top-line to 9%+ above goal YOY.

Leveraged & develop channels targeting retail, food service, export, healthcare segments, and distributor networks.

Successfully managed and grew key accounts Wal-mart, Sodexo, Marriott, Hilton, Sedanos Supermarkets, Farm stores, and Miami-Dade school system.

Identified, onboarded, and trained key talent to develop team SDRs and staff to drive business development strategy. GREEN MOUNTAIN COFFEE ROASTERS, Waterbury, VT Oct. 2000 – Dec. 2008 Regional Director – S.E. USA

Led team of 12 Territory Managers with deliverables to grow regional accounts and revenues for Office Coffee Service Division while building sustainable business development model, market/competitive analysis and strategy, customer-level planning, team-building and training, P&L management, forecasting and reporting. Key Contributions:

Grew and managed key national accounts through focusing on client relations building and CRM that included Aramark, Office Depot, Staples, and Compass Group.

Onboarded as #3 hire by senior management to develop and launch strategic plan to grow Office Coffee Service, a division of GMCR, that realized growth from zero to $64M+ over 6 years stemming from Keurig’s single-cup category.

Trained, coached, and mentored new hires to fill gaps in skills with customer approaches, high-level account management, and effective pitches to drive sales revenues.

E D U C A T I O N & CR E D E N T I A L S

Professional Development Leadership; Executive Communication; Organizational Management; Business, Market, & Competitive Intelligence; Proactive Sales Management; Culture Shift & Change; Training Programs, Coaching & Mentoring Training/Skills MS Office, Word, Excel, PPT, & Teams; Zoom; CRM Tools; E-Commerce Systems; Web Development Languages English (Fluent); Spanish (Fluent)

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