Marketing, communications, product and project management strategist

Andréa Tauson

484-***-**** *********@*****.*** www.linkedin.com/in/andreatauson

SERVANT LEADER in MARKETING, COMMUNICATIONS, PRODUCT MANAGEMENT and PROJECT MANAGEMENT with a proven track record of delivering integrated and measurable results across B2B and B2C channels. Expertise in on-time project execution, launching consumer products, marketing strategies, and delivering high-impact campaigns. Adept at competitive analysis, marketing analytics and budget management. Exceptional at crafting platform- and purpose-driven content. Fintech skills in enhancing operations, managing vendors, mitigating risk, and ensuring regulatory compliance. Recognized for collaborating and cultivating relationships and strategic partnerships that contribute to business growth. Strategic, intuitive, creative, resourceful, and detail-oriented, with broad career perspective. Adept with SaaS/MarTech.

PROFESSIONAL EXPERIENCE

DESIGNER’S RESOURCE OF FLORIDA – B2B solutions for the interior design trade – Sarasota, FL

Director of Business Development September 2023 – February 2024

Grew month-over-month sales by 20% and, in some cases, secured orders within days of first contact by identifying and executing new strategies to reach new designers and new market segments.

Expanded customer base and market presence by double to triple by networking at professional associations, prospecting, nurturing relationships with influencers, and serving as a trusted resource.

Forged new strategic vendor partnerships to increase service offerings and client satisfaction.

Continually optimized strategic direction by sharing insights, successes and challenges with the owners; and by staying abreast of industry trends, competitive landscapes, and emerging opportunities.

MERADIA – Advisory and technology services for global investment managers – West Chester, PA

Marketing Manager December 2018 – March 2021

Grew brand visibility and business opportunities for the firm and for the consultants by developing and executed strategic marketing initiatives in collaboration with the owners, managing partners, consultants and creative agency.

Optimized business development process by designing and maintaining a fit-for-purpose WordPress website.

Improved digital marketing efforts by co-developing and analyzing Google and LinkedIn platform metrics.

Elevated and clarified firm’s market position by writing compelling website and social media content, consultant biographies, presentations, case studies, and white papers that external sources published.

Optimized exposure to new business opportunities by systematizing sponsorship of and participation in industry trade shows and speaking engagements. Championed shift to virtual engagement during global shift to remote operations.

Improved operating efficiency by re-structuring SharePoint Teams for faster/easier access to marketing and sales tools.

JPMORGAN CHASE & CO. – Wilmington, DE

Project Manager, Card Digital Team January 2018 – December 2018

Directed 10+ multi-faceted projects simultaneously that delivered new features and functionality to Chase.com, Chase mobile app, and Chase native app behind the customer login using a hybrid waterfall and agile PM methodology.

Drove on-time project delivery by achieving consensus between business and IT stakeholders on scope and using JIRA project management software, managing cross impacts and dependencies, and keeping teams on task.

Fostered continuous improvement of digital platform functionality by analyzing results of UX testing and focus groups.

JPMORGAN CHASE & CO.

Vendor Manager, Digital Marketing Vendors September 2011 – December 2017

Protected a $25 million annual book of work and ensured 200+ JPMC marketers received safe and compliant email and website solutions from outside digital marketing vendors.

Negotiated an average of 11% annual savings by partnering with Sourcing to amend Master Services Agreements and establish work order procedure with all vendors.

Ensured compliance with federal regulations by: 1) Building a framework to support and monitor digital vendors’ compliance with JPMC Third Party Oversight’s operational and reporting requirements, IT controls, and federal regulations. 2) Collaborating with vendors’ C-suite and IT experts on implementation. 3) Managing annual IT and operational risk assessments, issue remediation, and disaster recovery and business continuity plans.

Led bank-wide, cross-vendor de-risking initiatives, e.g., TCPA and ADA federal regulatory compliance.

MARKETING COMMUNICATIONS CONSULTANT – Kennett Square, PA April 2002 – September 2011

Improved brand visibility and sales for diverse B2B and B2C clients’ products and services by delving into their story, their target clients and their competition; and then tailoring an integrated marketing strategy.

Developed effective platform- and purpose-driven content for clients’ marketing collateral, websites, and social media platforms by learning their unique persona, and that of their target audiences.

Delivered comprehensive solutions by partnering with graphic designers and website designers.

Increased clients’ exposure by serving as a public relations and media liaison, planning events, writing press releases, and representing clients at professional and industry events.

T-FAL CORPORATION/GROUPE SEB USA – Kitchen electrics and cookware OEM – West Orange, NJ

Product Marketing Manager, Consumer Product Goods October 1999 – July 2001

CUISINART – Kitchen electrics and cookware OEM – Stamford, CT

Product Marketing Manager, Consumer Product Goods September 1997 – October 1999

ARC INTERNATIONAL NORTH AMERICA – Lead crystal and glass tabletop and housewares OEM – Millville, NJ

Product Marketing Manager, Consumer Product Goods October 1994 – May 1997

Drove market share and sales for each OEM by spearheading development of compelling consumer products, messaging and collateral material based on market analytics and competitive analysis.

Launched multiple product lines and exclusives per season that fulfilled national and regional retail accounts’ requirements by collaborating with global cross functional teams.

Managed internal and external creative agency relationships in terms of scope of work, timeline and budget.

Appealed to target customers, communicated USPs, and strengthened sales by writing clear, compelling and compliant stories for: packaging, sell sheets, brochures, instruction books, training manuals, displays, promotions, and ads.

Directed product photoshoots and a television ad.

Managed product lifecycle for multiple product lines for various retail clients.

Enabled sales force and customer service teams by developing and delivering product training sessions.

Analyzed product performance by tracking sell though, inventory, and retail clients’ feedback.

Planned and optimized international trade show booths for retail clients to assess and purchase product lines.

Facilitated the acquisition of and amendments to contract between Arc and The Coca-Cola Company to manufacture licensed glassware, then oversaw product development that expanded Arc’s product offerings.

EDUCATION

DREXEL UNIVERSITY – Philadelphia, PA

Bachelor of Science, International Marketing – Graduated Cum Laude

Vice President of Phi Eta Sigma National Honors Society. National Dean’s List. GE College Bowl Scholarship.

Alpha Sigma Alpha National Sorority – officer & recipient of Pan-Hellenic Academic Excellence Award.

Earned positions with some of the most coveted organizations to fulfill three requisite six-month internships.

NATIONAL ACADEMY OF SPORTS MEDICINE – Gilbert, AZ

Certified Personal Trainer

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