Salesforce Com Sales Cloud

****************@*****.***

+1-415-***-****

https://www.linkedin.com/in/deepthi8242a7/

PROFESSIONAL SUMMARY:

Around 5+ years of comprehensive IT experience spanning diverse domains, I bring over 5 years of expertise in the Salesforce.com CRM platform. My proficiency encompasses administration, development, integration, deployment, communities, and adeptness in lightning component development. Additionally, I possess hands-on experience in leveraging the Lightning Design System and orchestrating seamless migrations from classic to lightning interfaces. Complementing my Salesforce expertise.

EDUCATION:

Masters in computer and Information Science from SEMO University in May 2023.

Salesforce Technologies

SalesForce.com, Force.com, Sales Cloud, Service Cloud, LWC, Lightning components, Data migration, Sales Cloud, Apex Classes/Controllers, Apex Triggers, SOQL, SOSL, Visual Force Pages/ Component, s-Control, Apex Web Services, nCino, Vlocity, Work Flow and Approvals, Dashboard, Conga Composer, Analytic Snapshots, Data loaders, Mapping, Salesforce Maps.

Salesforce Tools

Force.com IDE (Eclipse), AJAX Tool Kit, Force.com API tools (Data Loader), Force.com Explorer, Force.com Platform, Financial force, Docu Sign,pardot, Omni Studio.

ETL Tools

Data Loader, Salesforce-to-Salesforce, Apex- Explorer, Informatica, ODI, Talend, Apache NiFi, Apache ANT.

Languages

Apex, Java, JavaScript, HTML, Bootstrap, jQuery, XML, ETL, SQL, XML, HTML, ANT SCRIPT

Database

SQL Server 2008, Oracle, MS SQL Server, MS Access, Snowflake, Tableau, Google Cloud service

Web

HTML, XML, CSS frameworks (Bootstrap), JSP, JavaScript, WSDL, SOAP API, Metadata API, Aura, Canvas.

Tools

MS Office, Adobe Photoshop, MS Excel, Silverlight, Omni script, Eclipse IDE, COPADO, SOA, BPM.

Web Servers

IBM WebSphere 4.x/5.x, Apache Web Server, Tomcat 6.x

Platforms

UNIX and Windows (NT/2000/XP/Vista/7)

TECHNICAL SKILLS:

CERTFICATIONS:

Certified Salesforce Platform Developer I

Certified Salesforce Administrator.

Certified Salesforce Platform Developer II

Certified Salesforce App Builder

WORK EXPERIENCE:

Client: Charter Communications Inc. Denver, CO. June 2023 – July 2024

Role: Salesforces Developer

Responsibilities:

Developed Apex Classes, Controller Classes and Apex Triggers on Force.com for various functional needs in the application and experienced in creating lighting pages inside lighting Community builder.

Developed custom ERP solution on Salesforce using Apex, Visualforce, and Lightning Web Components to manage business functions like inventory, accounting, and order management.

Automated ERP workflows in Salesforce using Flow Builder and Process Builder, improving operational efficiency and reducing manual efforts.

Collaborated with technical support teams to resolve issues, investigate new technologies, and implement interfaces also managed development activities using Jira Scrum and Kanban boards, tracking progress and ensuring timely delivery.

Designed and implemented custom objects, workflows, and processes in Salesforce CRM for a co-branded credit card program and enabling efficient management of cardholder data, transaction processing, and program automation, which streamlined operations and enhanced overall program effectiveness.

Extensive experience in customizing Salesforce using Apex, Visualforce, Lightning Components (LWC/Aura), and JavaScript to create tailored solutions that meet complex business requirements.

Developed and customized automations and flows from scratch, resolved issues using existing system capabilities, and identified and eliminated process duplications to streamline operations as needed.

Created and updated reports and dashboards, managed contacts, organizations, and campaigns, and handled custom fields and connections. Additionally, updated field properties to ensure data accuracy and relevance.

Triggered interface events by user interactions, which includes LWC framework and involved in building Lightning Components using the aura framework also embedded Lightning Components in Visual Force Page by using new Lightning out feature by Event-Driven Programming.

Implemented custom LWC solutions for various Salesforce applications, improving performance and user interface consistency and customized components replacing the existing ones and embed Lightning components in Visualforce page by using new lightning out feature by event-driven programming.

Connected Smartsheet with Salesforce to improve project management and reporting, making it easier for teams to collaborate and track progress efficiently.

Skilled in configuring Record Types, Page Layouts, Permission Sets, and Sharing Rules to manage data visibility and user permissions in a scalable manner.

Utilized Pardot’s advanced analytics and reporting tools to track campaign performance, lead engagement, and conversion metrics.

Extensive experience in designing and implementing solutions using Salesforce Omni Studio, including Flex Cards, Omni Scripts, and Data Raptor also conducted data modeling and mapping exercises to facilitate seamless data migration and integration between Salesforce and external systems.

Integrated Salesforce Maps with Salesforce CRM to enhance location-based intelligence it drove sales productivity and worked in Informatica for data integration and ETL processes, ensuring high-quality data management.

Designed and implemented seamless integrations between Salesforce and various enterprise systems using MuleSoft, improving data flow and reducing manual data entry.

Designed and developed complex Omni Scripts to streamline and automate business processes, enhancing user experience and operational efficiency.

Created custom MuleSoft connectors to integrate third-party applications with Salesforce, enabling automated workflows and enhancing the overall efficiency of business operations.

Configured and customized Service Cloud to streamline customer support processes which includes case management, ticketing, and resolution workflows and applied fundamental knowledge of process-driven approaches to design and implement streamlined Salesforce workflows.

Customized Salesforce page layouts to include DocuSign buttons that initiate the document-signing process directly from records like Opportunities, Contacts, or custom objects.

Successfully implemented and integrated nCino optimizing lending workflows, enhancing risk assessment procedures, and driving operational efficiency across the organization's financial services division.

Integrated Copado with Git repositories for efficient version control, enabling automated tracking and merging of code changes.

Developed and deployed comprehensive site tracking solutions using Salesforce for a leading telecom provider, enabling detailed monitoring of customer interactions on the company’s website.

Developed custom reports and dashboards in Service Cloud to track telecom-specific KPIs such as service ticket volumes, resolution times, and customer feedback.

Created custom Pardot reports and dashboards to monitor campaign effectiveness, lead generation, and conversion rates.

Utilizing Salesforce Data Import Wizards to efficiently import and map large volumes of data into Salesforce objects, maintaining data integrity and accuracy.

Used Field service lightning to complete field service tasks using core, Inventory management, preventive maintenance, pricing data model and SOAP API as per requirement.

Provided ongoing support and troubleshooting for MuleSoft-Salesforce integrations, resolving issues promptly and ensuring continuous system availability and performance.

Architected solutions adhering to Salesforce best practices, ensuring efficient use of governor limits, batch processing, and event-driven architectures for long-term scalability.

Experience in training and mentoring team members on best practices for utilizing Omni Studio tools and capabilities also improve team competencies, provide technical training sessions and workshops for our offshore Jr developers.

Environment: Force.com platform, Visual Force (Pages, Component & Controllers), Apex Language, Data Loader, Triggers, Test Methods, Debugging, Web Services, JavaScript Remoting, Remote object, Angular JS, Escalation Rules, Assignment Rules, Record Types, Service Cloud, CRM.

Client: State of Maryland. Baltimore, MD. May 2022 to April 2023

Role: Salesforce Developer

Responsibilities:

Developed and maintained Apex classes, triggers, and test methods to implement custom business logic while ensuring high code coverage. Additionally, conducted code reviews and performance tuning to optimize Apex code efficiency and maintainability.

Customized LWC, utilizing JavaScript on the client side and Apex on the server side, while enabling Aura Framework and integrating Aura Attributes and Aura Handlers for Events in Lightning Applications

Utilized dashboards and reports to monitor sales operations and performance, identify improvement opportunities, and deliver actionable insights to stakeholders.

Optimizing data models to meet complex business requirements and improve system performance also designed custom objects, fields, relationships, and validation rules to ensure data integrity and support business processes.

Communicated downstream implications of technology changes to stakeholders, facilitating informed decision-making and proactive risk management.

Utilized Data Loader/DataLoader.io and Excel to conduct data clean ups, data uploads, and expediting of sales processes.

Utilized cloud platforms for data analysis and reporting, enhancing decision-making processes for marketing strategies and Integrated cloud-based analytics tools to track marketing campaign performance, providing actionable insights.

Collaborated with government stakeholders to align Salesforce solutions with regulatory requirements and compliance standards.

Integrated Salesforce CRM with cloud-based marketing platforms, streamlining lead management and improving sales and marketing alignment also enabled seamless data flow between Salesforce and marketing automation tools, ensuring consistent and accurate customer data.

Customized Salesforce Government Cloud platforms to meet the specific needs of federal agencies, including custom objects, workflows, and automation processes

Replaced JavaScript buttons with Quick Actions or Lightning Web Components in the Lightning environment.

Contributed to the creation of Lightning Pages within the Lightning Community Builder

Demonstrated expertise in configuring and customizing nCino within the Salesforce platform to meet the specific needs of financial institutions, optimizing processes, and enhancing operational efficiency.

Established a community, facilitated Community User enablement, and managed Profiles and Access to ensure streamlined and secure user interactions.

Created complex workflow rules criteria for field updates and email alerts and used field level Security along with the page layouts in lightning to manage access to certain fields.

Established and enhanced Copado to create solid CI/CD procedures for Salesforce development, allowing it to easily integrate with version control systems, automate deployments between various Salesforce environments.

Integrated Copado with Git repositories for efficient version control, enabling automated tracking and merging of code changes.

Worked with multiple state agencies to deploy and customize Salesforce solutions, ensuring compliance with government regulations and enhancing operational efficiency.

Created page layouts and search layouts for efficient organization of fields, custom links, related lists, and other components on record detail and edit pages.

Enhanced report delivery workflows with dynamic content and conditional logic, allowing personalized and actionable insights tailored to recipients' roles and interests.

Used SOQL & SOSL for data manipulation needs of the application using platform database objects.

Generated technical design documents and functional design documents in alignment with business requirements and worked on Sales Cloud features such as Web-to-lead to support online lead capture with auto-response rules.

Implemented Conga solutions in projects to automate document generation, streamline contract management workflows, and enhance efficiency in procurement processes. This included configuring Conga Composer for generating custom documents with regulatory requirements.

Conducted training sessions for sales teams on Salesforce Sales Cloud functionalities, enhancing user adoption and proficiency and provided ongoing support and troubleshooting for Salesforce Sales Cloud users, ensuring smooth operation and minimal disruptions.

Led data migration projects using MuleSoft to transfer large datasets into Salesforce, ensuring data accuracy and consistency, resulting in a streamlined transition with minimal downtime.

Developed and managed APIs using MuleSoft Anypoint Platform to facilitate real-time data exchange between Salesforce and external applications, enhancing system interoperability and reducing data latency.

Utilized Copado for automated testing, continuous integration, and continuous deployment.

Created Page Layouts for effective organization of fields, custom links, related lists, and other components on record pages and migrated data from the Oracle database to the Salesforce application using Apex Data Loader

Leveraged the sandbox for testing and migrated code to the deployment instance post-testing and collaborated with Salesforce.com Premier Support and managed support cases with the assistance of Salesforce.com support.

Environment: Salesforce.com, Force.com, Data Loader, Apex Classes, Controllers, Triggers, Visualforce, Sales Cloud, Service Cloud, Data Migration, Informatics, SOQL, SOSL, Workflow & Approvals, Java Ant, Custom Reports, Dashboards, Oracle.

Client: Semantic Space, Hyderabad, India. Oct 2020 to Nov 2021

Role: Salesforce Developer

Responsibilities:

Directed the strategic identification, planning, and execution of new Salesforce.com features and functionalities, including the development of custom screens, workflow automation, Force.com objects, and reports, with a strong emphasis on aligning with business goals and requirements.

Performed Salesforce administrative functions including user account maintenance, license assignment, system audits, and upgrade preparations.

Managed Salesforce applications, profiles, roles, permissions, security tokens, and validation rules to ensure secure and effective system use.

Created reports and dashboards to provide insights and support decision-making processes.

Collaborated with stakeholders to gather requirements, performed system configurations, and ensured seamless integration of nCino applications with existing Salesforce modules.

Designed and produced comprehensive annual reports in Microsoft Publisher, effectively communicating organizational achievements and goals to stakeholders.

Deep understanding of financial services industry requirements, including wealth management, retail banking, and insurance also skilled in implementing FSC features specific to wealth management, such as financial account management, goal tracking, and financial planning.

Expertise in leveraging FSC to enhance client relationship management, including managing household and client profiles, and tracking interactions.

Demonstrated expertise in working with various Salesforce.com objects, such as Accounts, Contacts, Leads, Campaigns, Reports, Dashboards additionally, crafted Custom Objects, Tabs, Components, and Visual Force Pages to enhance system capabilities.

Managed billing and invoicing processes using FinancialForce Revenue Management, ensuring accurate and timely revenue recognition.

Created various approval processes in Salesforce.com for Sales process to run properly in the organization.

Established user profiles, roles, and tailored Permission sets for specific user requirements, ensuring a customized and secure access environment.

Familiarity with data validation techniques and best practices to identify and resolve data mapping issues, ensuring high-quality data throughout the integration lifecycle.

Automated the distribution of Salesforce reports and dashboards to stakeholders, improving data accessibility and decision-making processes.

proficient to create and execute strong validation rules in Salesforce that protect data integrity, improve user experience, and guarantee adherence to business standards.

Expertise as a Salesforce developer to design and deploy tailored solutions within nCino, driving operational efficiency and ensuring compliance with industry regulations in the dynamic landscape of the banking sector.

Designed page layouts and search layouts to streamline information on record detail and edit pages, incorporating fields, custom links, related lists, and other components for optimal user experience.

Formulated Master-Detail and Lookup relationships across both Standard and custom objects, implementing junction objects to foster connectivity among various entities.

Created Master-Detail and Lookup relationships on Standard and custom objects and defined junction objects to establish connectivity among objects.

Successfully executed escalation rules, automated Case generation, and streamlined escalation processes to call center representatives, supplemented by email alerts for prompt issue resolution.

Integrated Copado with Git repositories for efficient version control, enabling automated tracking and merging of code changes.

Created Page Layouts for effective organization of fields, custom links, related lists, and other components on record pages and contributed to the migration of data from the Oracle database to the Salesforce application using Apex Data Loader.

Completed Safe Agile training, proficient in implementing Agile methodologies to ensure efficient project management and delivery.

Leveraged the sandbox for testing and migrated code to the deployment instance post-testing and collaborated with Salesforce.com Premier Support and managed support cases with the assistance of Salesforce.com support.

Environment: Apex, Force.com, Triggers, API integration, Workflow & Approvals, Salesforce.com Platform, Web Services, HTML, CSS3, SQL, PL/SQL, JavaScript, jQuery, Oracle, SOAP UI, SOAP, API, Chatter, Sandbox data loading, Git, DML Query, Apttus CPQ and Web Service integration, Metadata API, SaaS/PaaS.

Client: WNS Global Services, Bengaluru, India. Oct 2019 to Sep 2020

Role: Salesforce Administrator

Responsibilities:

Performed hands-on configuration of new and existing functionality in the areas including but not limited to data model, Lightning user interface, user management, security, page layouts, validations, workflows, flows, process builders, reports and dashboards and customized applications to support internal and customer-facing Salesforce environment.

Designed, documented, created, and maintained Salesforce application security in the areas including but not limited to profiles, permission sets, sharing rules, role hierarchies, and public groups.

Regularly attended daily meetings, weekly scrum meetings, and sprint review meetings to ensure effective communication and collaboration within the project team.

Developed Apex Classes, Apex Triggers, Workflows, and Approval Processes to address various functional requirements within the application and streamlined existing workflow rules through consolidation with the process builder, enhancing overall efficiency.

optimized Rollup Helper to automate the aggregation and summarization of data across related records in Salesforce, enabling real-time insights into key metrics such as total revenue, customer satisfaction scores, and product performance.

Participated in the design, development, and the deployment of the Custom Apps, Custom objects, Custom Fields, Custom buttons, Page layouts, Custom tabs, Components, Visual Force Pages, Apex classes to suit to the needs of the application.

Utilized Data Loader for updating, inserting, and deleting records via Excel sheets as part of comprehensive data migration efforts and conducted data cleaning using Excel sheets to eliminate duplicate records, employing External ID for enhanced accuracy.

Utilized Data Loader for updating, inserting, and deleting records via Excel sheets as part of comprehensive data migration efforts and conducted data cleaning using Excel sheets to eliminate duplicate records, employing External ID for enhanced accuracy.

Employed the Sandbox for testing the developed App, conducting testing with migrated test data from the client application and leveraged Salesforce Developer Console for executing Apex codes, SOQL Queries to verify Salesforce data integrity.

Integrated external applications with Salesforce.com through both Inbound and Outbound methods, crafting Apex SOAP and REST Web Services and Apex Callouts also developed Batch Apex classes, scheduled them using Apex Schedulable classes on an hourly basis to automate routine tasks.

Created reports in various formats (summary, matrix, tabular, and joined) and folders, supporting managers in maximizing Salesforce platform utilization also utilized the drag-and-drop dashboard builder for creating dashboards from various source types and Visualforce pages.

Environment: Saleforce.com platform, Apex Language, Triggers, Chatter, Data loader, Force.com API, Batch Apex Interface, Web Services, Email Services, Security Controls, Process builder

DEEPTHI PALGUDI

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