Digital Marketing Coordinator

JASSIE XIN JIA

608-***-**** • LinkedIn: www.linkedin.com/in/xin-jia-50aa7228a • Email: ****************@*****.*** No Visa Sponsorship Required

PROFESSIONAL EXPERIENCE

BeaconFire 08/2024 – Current

Ipsos 02/2024 – 05/2024

Marketing Analyst -- Graduate Consulting Practicum

• Driver Analysis: Applied Random Forest model with bootstrapping to perform driver analysis on restaurant customer satisfaction. The model reached 71% prediction accuracy (up to 43% with other machine learning methods). Improved prediction accuracy to 90% by expanding the dataset with GAN algorithm.

• Support Decision Making: Created simulator to predict a new strategy’s impact on customer’s overall satisfaction. Tools: Python (Random Forest, GAN), PowerBI, Excel Guru Online 10/2022 – 04/2023

International Digital Marketing Coordinator

• TikTok Operation: Provided video storylines and caption writing for clients, with 100,000+ average click-through rate and 8% average interaction rate. Built TikTok account @chireymexicoofficial from zero, achieved follower growth by 53K.

• Client Relation Success: Maintained communication with 5 clients, coordinated with local video-making or sticker-programming vendors in 5 countries. Successfully launched 8 TikTok campaigns, achieving 11% direct sales increase in average.

• Support Decision Making: Created playbook for marketing events in 2022Q1-3 in Qatar, Iraq, United States and Mexico. Solid Gold, H&H Group 02/2022 – 05/2022

E-commerce Marketing Specialist

• Sales Monitoring Dashboard: Created daily sales and revenue real-time updated dashboard, to demonstrate discount percentage, product image, and ad video conversion rate performance on business.

• A/B Testing: Implemented A/B Testing on video ads content formulas. Created a general video creating script, reduced short video creation vendor delivery time by 56%, with stable click through rate at 1200.

• Product Launch: Coordinated the launch of 2 products, 2 promotional campaigns and 1 exhibition. Achieved highest sales in pet food category during both campaign periods.

• SEO:: Implemented content improvements, enhancing purchase site performance and achieving a 20% boost in organic search visibility within Amazon.

Tools: PowerBI, Google Keyword Planner, Google Analytics, Google Search Console Publicis Group 07/2021 – 11/2021

Digital Marketing Analytics Intern, P&G Inhouse

• Market Research: Gathered active users’ data of mainstream social apps; identified main target audience of P&G Group and constructed monthly recap data kiosk to provide advice on media buying strategy. Presented P&G Group insights into specific tribe every quarter, showing new trends and potential consumers to hone marketing strategies and locate target audiences.

• Decision Making Support: Evaluated and rated commercial potential of oncoming TV series, based on celebrity’s production company, past IP performance, and number of active followers. With 80% accuracy.

• Collected advertisement input and voice shares of four major beauty brands and noted social media marketing tactics; constructed monthly newsletters to monitor competitor movements and decide future marketing strategies. Tools: Python (Web crawler), MySQL, PowerBI, Tableau EDUCATION

University of Wisconsin-Madison, Madison 08/2023-05/2024 Master of Science in Business Analytics

Sun Yat-sen University, Guangzhou, China 09/ 2018-06/2022 Bachelor of Arts in Tourism Management (Hospitality Management Track)

• L’oreal Brandstorm Top 10% Mainland China (2021), MC Community President (2018 – 2022) Languages and Skills

Languages: Chinese (Mandarin & Cantonese), English, Spanish Softwares and Tools: Python, MySQL, R, Advanced Excel, Tableau, PowerBI, SPSS Jira, Google Analytics, Salesforce

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