Digital Marketing Product

Dynamic Digital Marketing Professional with a strong concentration in product marketing and 10+ years of experience. Experienced in implementing full-funnel marketing approaches, adept at leveraging various channels to drive brand awareness, engage audiences, and generate leads. Proficient in utilizing data-driven insights to optimize campaigns and maximize ROI. Experience working with multimillion-dollar marketing budgets that drive growth and improve results in a dynamic environment. Adept at collaborating with diverse cross functional teams. Advantech Corporation

Digital Marketing Specialist

Responsible for full lifecycle B2B marketing strategy and execution with an emphasis on lead generation for Industrial embedded single board computers. Planned and deployed sector marketing budget across multiple channels, including paid social, paid search, Media, Content, Email, Channel Partners, Events, Tradeshows and eCommerce platforms. Successfully led marketing collaborations with ecosystem partners like Microsoft and Intel. Accomplishments:

Budget Management: Managed a $1 million annual marketing budget for embedded hardware and embedded software products, consistently meeting or exceeding performance targets. Lead Generation: Drove lead generation efforts through strategic planning and execution of digital and field marketing initiatives including but not limited to webinars, company-hosted events, tradeshows, digital media and digital marketing campaigns.

Multi-channel Marketing: Developed and executed comprehensive digital marketing strategies across multiple channels, including Paid Social, Paid Search, Media, Content, Email and eCommerce Platforms. Product Marketing: Conducted thorough market research, competitor analysis, market segmentation, product positioning and messaging to create a robust go-to-market strategy for new product and feature launches. Sales Enablement: Created and distributed product launch kits to all internal sales as well as channel sales partners who considered them "best in class". Created valuable assets like battle cards used by Sales to close deals >$10M.

Cross Collaboration: Collaborated cross-functionally with product management, sales, SMEs and creative teams to ensure alignment and integration of marketing efforts. Ecosystem Partnerships: Worked very closely with strategic partners like Microsoft and executed several hugely successful joint campaigns using partner development funds. Marketing Automation: Led the migration from legacy platforms to adoption of Pardot. Created automations and helped train the marketing department in Pardot implementations. Generated detailed reports and dashboards to communicate campaign performance metrics, insights, and recommendations to key stakeholders. AI driven optimizations: Drove innovations in my workflow by adopting AI tools to analyze and optimize campaigns, create personalized content and implement better segmentation. April 2022-June 2024

DIGITAL MARKETING MANAGER

+1-669-***-**** *******.******@*****.***

348, Vassar Dr, Freehold, NJ 07728

Radhika Mishra

PROFESSIONAL EXPERIENCE

Product Marketing

Marketing Strategy

Cross-Functional Collaboration

Marketing Automation

PPC Advertising

Agency Management

Content Strategy and Execution

Media Partnerships

eCommerce

KEY COMPETENCIES

Newristics LLC

ZenParent

Digital Marketing Consultant

Digital Marketing Manager

Working closely with top leadership, set up a formal digital-marketing program for this specialized pharmaceutical services firm. Conceptualized and built-up a multi-pronged digital marketing program that helped increase web traffic by 20X, increased sales revenues by 200% and shortened sales cycles by 30% over the span of 3 years. Built up a warm lead pipeline using automated nurture streams, paid media programs and a comprehensive web presence. Supported Digital Marketing activities for this parenting media startup that relied on online presence, content building and user engagement.

Accomplishments:

Accomplishments:

Content Marketing: Responsible for research and creation of high-impact content including infographics, videos, creatives, webinars, text, emails and landing pages. Event Marketing: Responsible for scheduling, conducting and follow up on company events including large scale webinars and virtual conferences during Covid. Generated heavy event sign-ups and supervised development of marketing creatives related to all company events. Email marketing: Conceptualized, wrote, designed and executed email campaigns. Managed email lists, segmented customers, ran A/B tests on varying campaign types. Improved Open Rates from 4% to 12-20% with an average CTR of 30% on a large email list.

Social media marketing: Responsible for building the company's social media presence from humble beginnings across several channels, rapidly increasing follower-base. Create, run, analyze and continually optimize paid social media campaigns.

Website Redesign and SEO: Coordinated a 1-year project for complete re-design of website, from messaging to presentation and online engagement strategy. Co-ordinated 2 external agencies for creatives, SEO and responsive design. The website is now a core marketing asset. Google Analytics and Social Media Analytics: GA Certified. Responsible for continuous monitoring of website traffic and trends and effecting changes to the website based on findings. Responsible for preparing and presenting marketing dashboards to the CEO to drive continuous optimizations. Strategy Coordination: Worked closely with Sales & Product teams for product marketing content and sales enablement.

Social Media: Planned and Executed marketing campaigns on Facebook, WhatsApp, Quora and Instagram. Created and managed online subscriber communities using high-engagement strategies including expert chats, contests and Q&A. Growth Hacking: Experimented with myriad techniques such as seeding, leveraging social-media mavens, innovative contest themes etc. improving engagement by 20X

Email Marketing: design, execution and fine-tuning of content. Continuously analyzed outcomes and created “Best- practices” manual for customer acquisition & retargeting. SEO: Led liaison with external agency. Re-worked 3-year-old website, which led to significant traffic and revenues increase in 6 months. Proficient in Wordpress and SEO related plug-ins Content Creation: High proficiency in business writing and in creating engaging content for customer mindshare. Authored several articles, a few of which made it to the 1st page on Google SERP March 2019-March 2022

April 2014 - November 2018

MBA Baruch College - City University of New York

Allahabad University

Product Marketing Alliance

Master’s of Business Administration

Bachelor of Commerce (Honours)

Advanced Product Marketing Certification, 2024

EDUCATION TOOLS

Salesforce Marketing Cloud/Pardot

Google Analytics Google Ads

Constant Contact Mailchimp

LinkedIn Campaign Manager

SEMRush

AHREF

Hubspot

Dreamweaver

Photoshop

Canva

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