Data Analyst Power Bi

DANILO GÓMEZ

Graduate in statistics, with the objective of being

part of a work team, where I can contribute and

apply my skills acquired during my professional

training, in general achievements of the company.

In addition to being a proactive person, solving

problems in a methodical and creative way;

Mastery in science and data analysis to improve

decision making, generating value for products.

PERSONAL INFORMATION

Name Danilo Brend Gómez Pelayo

Nacionality Peruvian / Spanish

Civil status Single

CONTACT

Phone +51-961****** (Peru WhatsApp cand Call)

+34-618****** (Spain only WhatsApp)

Email ************@*****.***

SOFTWARE

SQL

R

Python

Excel Power BI

Looker Studio

Google Analytics 4

PROFESSIONAL EXPERIENCE

Company: Neo Consulting (Oct 2022 – Currently)

Position: Data Analyst

• Data and platform management in coordination with the implementation team of campaigns.

• Development of campaign data visualization panels, integrating with information from Facebook, Google, Tiktok, GA4.

• Time series analysis to forecast Google search volumes.

• Analysis, data evaluation and detection of insights, clustering of keywords and search terms in trend detection and user behaviors with R Studio and Python, with information from GA4.

• Lead estimation using predictive analysis with R and Power BI, using historical information.

• Supervision and review of metrics, campaign performance. Company: Grupo RPP (Mar 2022 – Sept 2022)

Cargo: Commercial Intelligent Analyst

• Constant analysis of web traffic, digital audio and social networks with main indicators of our websites and the competition.

• Analysis and sales monitoring of the different digital formats.

• Preparation and daily maintenance of dashboards that allow monitoring and analyzing the main digital KPIs.

• Monitoring and reporting of different digital actions such as sponsored or shared value content campaigns (web notes, social networks and/or YouTube).

• Maintenance and storage of the Group's record databases, using tools such as Google Analytics, Facebook Ads.

• Analysis of the daily rating of RPP TV, competition and main TV channels. Company: Central Media (Apr 2021 – Feb 2022)

Position: Data Analyst

• Management and maintenance of data and the platform in coordination with the campaign implementation team, using SQL.

• Extraction of information for the development and implementation of Dashboards and KPIs in Power bi, reducing report creation time.

• Processing and analysis of information, using multivariate statistical techniques, for the study of brand monitoring and customer behavior. Company: Havas Group (Jan 2019 – Mar 2021)

Position: Data Analyst

• Management and maintenance of data and the platform in coordination with the campaign implementation team, using SQL.

• Preparation of Dashboards and KPIs in Power BI, and statistical analysis in campaigns implemented in digital and traditional media, using multivariate statistics techniques.

• Multimedia reach estimation, using the Sainsbury model and competitor investment forecasts.

STUDIES

• Universidad Nacional Mayor de San Marcos:

Bachelor of the Professional School of Statistics of the Faculty of Mathematical Sciences of the UNMSM.

• Negzy: PEI Digital Analytics

• Revolutionary IT Consulting: Specialization in Data Science.

• Social Data Consulting: Specialization in Power BI

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