Product Designer

Herika Haresh Koshti

Product Designer

**************@*****.*** 617-***-**** Las Vegas, NV Portfolio LinkedIn PROFESSIONAL SUMMARY

Product designer with a background in information technology with extensive experience in driving user- centered design solutions across e-commerce, travel, edtech, and interactive experience design. Proven expertise in leading user research, crafting intuitive wireframes and prototypes, and implementing effective testing strategies. Proficient in Figma, FigJam, and Adobe Creative Cloud to create compelling visual designs. Skilled in collaborating with cross-functional teams, leveraging data analysis, and optimizing user interactions. Skilled in front-end development with familiarity in HTML, CSS, JavaScript, and responsive design principles.

TECHNICAL SKILLS

Tools & Programming

Figma & FigJam, Adobe XD, Balsamiq, Illustrator, Photoshop, Miro, Framer, UserTesting.com, Jira, Power BI, HTML, CSS, JavaScript, Bootstrap, GitHub

Design

Personas, Journey Mapping, User Flows, Storyboarding, Sketching, Information Architecture, Wireframes, Prototyping, White Boarding, Responsive design, Visual Design, Interaction Design, Design Handoff User Research & Testing

Interviews, Heuristic Evaluation, Usability Testing, Generative Research, Surveys, Competitive Analysis, Benchmarking, A/B Testing, UX Audit

PROFESSIONAL EXPERIENCE

UI/UX Designer

Zen National Corporation

Jan 2024 – present Las Vegas, NV

•Spearhead the 0 to 1 redesign of the e-commerce marketplace “Peppaca.com,” optimizing user experience through market research, client requirements, and QA

•Led the design of a video-sharing app “Peppapipe” from research to final designs and handoff, conducting user tests, and presenting to stakeholders, resulting in an 11% increase in new user acquisition in the first month

•Led user research initiatives, conducting interviews, and usability testing using UserTesting.com to gather actionable insights and inform design decisions

•Created personas, empathy maps, and user flows to develop intuitive information architecture while implementing rapid prototyping with Figma and iterating based on feedback Product Designer

Flight Center Travel Group (StudentUniverse)

Jul 2022 – Jan 2023 Waltham, MA

•Launched 2 new travel product add-ons for “studentuniverse.com” in an agile environment, leveraging competitive analysis, benchmarking, and A/B Testing to achieve a 15% increase in profits per purchase

•Optimized the user experience of the “StudentUniverse” mobile app through heuristic evaluation and UX audit, driving a 10% increase in screens viewed per session

•Executed A/B testing on design variations, refined designs in Adobe XD, and used Jira to manage iterations, leading to improved engagement metrics and higher conversion rates

•Used Google Analytics to track user interactions and Power BI to create visual data insights, leading to design improvements and increased user engagement

UX Design Coordinator

Northeastern University

Jan 2022 – Apr 2023 Boston, MA

•Conducted surveys and interviews to understand student needs for the “MentorHub app,” leading to the implementation of a 1:1 career mentorship feature that drove a 12% increase in user adoption

•Elevated SSI’s social media presence by crafting strategic design solutions, including storyboards, user flows, and Figma mockups

•Facilitated design workshops and brainstorming sessions, fostering a collaborative environment to drive innovation and improve design outcomes

Product Designer

Xporium

Sep 2020 – Aug 2021 Ahmedabad, India

•Conceptualized and refined the UI design for Xporium, a virtual exhibition platform, addressing 15+ pain points from exhibitors and boosting customer satisfaction scores by 10%

•Collaborated with marketing, product, and engineering teams to devise custom platform solutions, accurate design handoff, perform QA checks for UI implementation, and streamline the product lifecycle

•Orchestrated generative research and benchmarking studies, gathering critical data to guide the design process and improve user experience

•Owned the end-to-end design process from discovery to implementation, leveraging customer feedback, design thinking, interaction, and visual design skills to create experiences that empower customers Front-end Developer

Digimation Technologies

Jan 2020 – Jun 2020 Ahmedabad, India

•Designed and developed responsive websites for 2 small businesses using HTML, CSS, and JavaScript

•Managed version control and collaborative development through GitHub, ensuring efficient project workflows and code quality

•Collaborated with design teams to translate wireframes and mockups into functional front-end components, maintaining design consistency and technical feasibility EDUCATION

Master of Science in Information Systems – User

Experience

Northeastern University

Sep 2021 – May 2023 Boston, MA

Bachelor of Engineering in Information Technology

Gujarat Technological University

Aug 2016 – May 2020 Ahmedabad, India

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