Digital Marketing E-Commerce

Xiaohan (Candice) Ma

• Arlington, ***** • 213-***-**** • *****@***.*** • LinkedIn

PROFILE

Innovative and data-driven professional with a Master's degree in Sociology and extensive experience in content operations, digital marketing, project management, and user growth strategies. Experienced in driving consumer engagement and growth through effective content strategies and cross-functional collaboration. Fluent in Mandarin and English. EDUCATION

The George Washington University, Columbia School of Arts and Sciences Washington D.C. Master’s in Arts / Sociology January 2024

GPA: 3.86/4.0; Graduate merit award winner

Shanxi Normal University, School of Social Science and Law Linfen, China Bachelor’s in Arts / Sociology July 2019

EXPERIENCE

Riot Games, Consumer Products Expression Shanghai, China E-Commerce Manager January 2022 - January 2023

● Supervised daily sales operations for e-commerce shops in partnership with an agency. Executed digital advertising campaigns contributed to a $35M B2C sales flow on Tmall, JD, and TikTok.

● Aligned a cross-functional global team to align B2B licensing with more than 15 partners such as Logitech, Burton, Burger King, and Godiva.

● Initiated a cross-selling strategy and expanded client base to 400K, enhancing client reach by 34%. Researched player interactions to tailor product offerings, leading 31% YoY increase of DTC GMV sales. Unilever-Paula's Choice Shanghai, China

E-Commerce Coordinator December 2020 - January 2022

● Supervised daily sales operations for e-commerce shops in partnership with an agency. Managed digital marketing campaigns, including social media content strategy, email marketing, and SEO.

● Designed user interfaces advanced customer satisfaction by 22.3% and transaction values by 31%. Optimized the UI/UX for the HK website, surpassing GMV targets by 112%.

● Boosted sales by 45% through digital marketing strategies and collaboration with over 15 KOLs Richemont Group – IWC Schaffhausen Shanghai, China Communication & Marketing., Digital Intern June 2020 - December 2020

● Orchestrated daily sales operations for e-commerce websites under supervision of e-commerce manager.

● Analyzed user data to identify trends against 15 KPIs to present reports to marketing management, optimize e-commerce site design strategy to increase user engagement.

● Devised and executed digital marketing campaigns, resulting in a 25% increase in organic search traffic. George Washington University, Department of Sociology Washington D.C. Graduate Teaching Assistant August 2019 - May 2020

● Supervised in curriculum delivery for "Sociological Imagination" course, enriching academic experience for 62 students. Petey Greene Program & DC Department of Correction Washington D.C Math Tutor August 2023 - Present

● Undertaking weekly tutor visits to institutions to support educational programs for incarcerated individuals and facilitating reentry success.

Little Friends for Peace, Peace Club Coach Washington D.C Club Coach April 2023 - Present

● Developed and managed peace club program content for educational initiatives through diverse, engaging activities, established and maintained monthly work plan and undertaking weekly monitoring visits to 3 locations. SKILLS

● Data Analysis: Advanced skills in Excel, SPSS, Stata, Google Analytics, Google Ads.

● Content Growth & Strategy: Content operation, consumer engagement, content optimization.

● Design Tools: Proficient in Sketch, Figma, Canva, Adobe Suite, Axure.

● Project Management: Agile methodologies, cross-functional team leadership.

● Certifications: Google UX Design, CITI Program's Human Social & Behavioral Research.

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