Account Director Revenue Growth

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CONTACT

Address: Dallas, TX *****

Phone: 479-***-****

Email: *********@*****.***

LinkedIn:

https://www.linkedin.com/in/caraspradley/

SKILLS

Omnichannel Marketing

Brand Management

Digital Strategy and Execution

Website and App Development

Strategic Thinking

Experiential/Influencer Events

Contract Negotiations

Highly Collaborative

Market Trend Analyzer

SOW/P&L Management

Media Planning

EDUCATION

University of Arkansas

Fayetteville, AR

BA in Advertising & PR

PROFESSIONAL SUMMARY

Strategic, creative and results-driven Account Director with 18+ years experience in building and maintaining successful client relationships, driving revenue growth, and leading high-performing account teams. Track record of exceeding creative expectations by developing data driven strategies that result in successful campaign metrics and sales targets. WORK HISTORY

Saatchi & Saatchi

Client Partner - Toyota Motor North America, Inc. - Contractor 3/2023 - 1/2024

• Team lead on the inaugural Toyota Trucks brand campaign for national and dealer specific initiatives including strategy, broadcast, social, digital, earned, paid, and owned media in order to drive awareness, revenue growth and increase market share.

GSD&M Advertising

Account Director - Tyson Foods - Contractor

2/2022 - 1/2023

• Led annual advertising campaigns across various disciplines including brand development, strategy, consumer research, print, broadcast, digital and social for existing and new product launches.

The Marketing Arm

Account Director - Frito-Lay Variety Packs

8/2019 - 12/2021

• Lead the creative, strategy, social, digital, in-store (national thematic packaging, LTOs and POS), as well as experiential for all FLVP annual equity and seasonal tent pole programs.

• Launched the very first Snacking Website for PepsiCo.

• Led a team of account managers, where together we exceeded quarterly targets and KPIs.

• Fostered a high-performance and collaborative team environment. Infinite Agency

Account Supervisor - Anheuser-Busch

2017 - 2019

• Managed website development, creative, strategy, experiential, digital, social and media planning for multiple AB annual experiential programs, including SXSW, NFL/College Football and MLB.

• Managed brand budget, forecasting, and performance tracking to optimize marketing spend and drive revenue growth.

CARA SPRADLEY

ACCOUNT DIRECTOR

Crispin Porter + Bogusky

Account Supervisor - Microsoft - Xbox One

2013 - 2017

• Supervised a highly successful Xbox One global advertising campaign by means of broadcast, digital, social, print and out-of-home.

• Managed the localization process of all campaign initiatives for 13 countries in order to ensure a seamless creative vision across all global markets.

• Led development of consumer research material for focus group testing, which resulted in campaign creative concepts.

VML

Associate Account Director - Sam's Club

2011 - 2013

• Managed the Sam's Club Simply Delicious Meals (SDM) program, including microsite, mobile website development and native

iPhone/iPad/Android experiences.

• Oversaw the execution of all cross-promotional CPG and SDM digital projects from planning, UX, front-end/back-end development, content updates within a custom-built CMS system, QA, execution, and post- promotional analysis.

• Presented weekly site analytics that included KPIs, highlights and recommendations on improving in-Club ROI, recipe conversions, site traffic and engagement.

Crispin Porter + Bogusky

Account Supervisor - Old Navy

2007 - 2011

• Managed broadcast, social, digital and radio executions for quarterly North American campaigns including tent pole, seasonal and grand openings.

• Social media lead on all campaigns for the Old Navy brand, which at the time, resulted in over 1.7 million Facebook fans; an increase of 150% from my start date.

TracyLocke

Senior Account Manager - Harrah’s Entertainment

2006 - 2007

• Managed four western division properties including Harrah’s Reno, Harrah’s Lake Tahoe, Harvey’s Lake Tahoe and Harrah’s Rincon San Diego North.

• Initiated and executed national/local marketing objectives for each property including broadcast, print, OOH and radio. GSD&M

Media Planner - DreamWorks SKG

2000 - 2006

• Directed international media planning for all of Steven Spielberg, Jeffrey Katzenberg, and David Geffen’s theatrical and home video releases.

• Media plans included upfront purchasing of broadcast, as well as, experiential, social, radio, print and digital (mobile specific).

• Controlled and ensured media plan ROI through maintaining and monitoring budgets and financial reports.

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