Project Management Continuous Improvement

JEFF KELLER 541-***-****

Bend, Oregon Remote Capable ****.********@*****.***

PROFESSIONAL SUMMARY

Innovative and results-driven OPERATIONAL and COMMUNITY DEVELOPMENT LEADER with 20+ years of experience strategically guiding Profit, Non-Profit, Corporate to Start-up companies - Hospitality, Telecommunications, Consulting, and SaaS arenas. Focused on forging community and business in all facets. Executing high-performance service teams who provide client experiences. Proven reputation for employing change methodology and guiding struggling entities toward financial success. AREAS OF EXPERTISE

Strategic Operations Management Sales Branding Execution Community Relations & Execution Infrastructure Change Management Performance Management PIP Project Management Expert Process Continuous Improvement Project Program Management Media Relations Presentations Identifying New Revenue Streams Finance Budget Management Fundraising Securing Capital EDUCATION MBA, University of Portland, Cum Laude

Dual Degree, BS, Management & Marketing, University of Portland SOFTWARE & TECHNOLOGY - CRM (Salesforce), MS Office (Word, Excel, PowerPoint), Google Suite, SaaS, and proprietary software, Foretees/Club Essential, ABC Fitness PROFESSIONAL EXPERIENCE

SENIOR SALES CONSULTANT, Stax.ai Scottsdale, AZ (July 2023-Present) - Startup SAAS company, brought on to align and develop the sales process and team. Stax.ai is dedicated to the TPA finance industry and began with 3 workflow solutions with AI. I was brought on to develop the team, identify sales targets, and execute sales. I coached the team during the startup phase to align operations with investors' expectations. COO/PRESIDENT, Club Northwest, Grants Pass, OR (Nov 2021 to Nov 2022) - World-class fitness center that offers total body wellness. Executed community Plan resulting in 1 in 5 member penetration in Grants Pass. Retained to move the Club through the impact of COVID and lead a 7500-member to 9500 Members. ($4.6M), with a service team of 12 Department managers and 120+ staff. Develop and create the operating budget process including execution of $250k of capital improvements, devise resource management strategies, and new internal cost controls, including managing and implementing public offerings and community impact strategies. Highlights include:

Moved Club from operating loss to profitability within one year, by strategically implementing rate changes and forging community visibility and involvement.

Increased cash flow with Hotel offerings and increased community visibility.

Changed Payroll system slashing labor and costs, due to ease of use and efficiency.

Executed $250k capital improvements, including a new backyard facility and pool deck/roofing), with final costs falling under projected budget expense.

Designed Leadership Training program (2 all-day modules) and facilitated training for 12 department leaders, including staff development, performance management, assessment, data analytics, best practices, communication, and scheduling.

Assessed current SaaS, migrated to Salesforce (CRM), and began the design of proprietary, custom software.

GENERAL MANAGER/COO, Bend Golf Club (501c7), Bend, OR (June 2015 to Nov 2021) - Reporting to the Board of Directors, brought in to recover the operations, due to 3 difficult years without a General Manager. Led a team of 85 staff members in support of 350 memberships. Highlights include:

Eliminated $2.1M in debt and created a $200K fund (upon debt recovery) for this $3.4M annual operation.

Forged Corporate agreements with the community, Hotels and non-profits, increasing partnerships and employee benefits.

Developed and executed a new strategy, focused on the history of the Bend, and how BGC integrates.

Coordinated Fundraising with Boys and Girls club and increased benefit packages to incentivize and retain membership.

Grew membership from 270 to 350 memberships (500 golfers), necessitating a waiting list.

Created an annual RFP program required for all vendors, saving thousands annually by requiring rate evaluations to continue business with the Club.

Implemented profitable policy changes, including eliminating winter hours, creating new membership benefits (i.e. Jazz Night, changing the pricing structure, and opening to the public for select days and hours.

Moved Food and Beverage from a loss of $117K/year to $44k in profit in 3 years.

Migrated from Club Essential to ForeTees (consolidated all accounting and IT into one platform). DIRECTOR OF PROFESSIONAL SERVICES, NAVIS (acquired by Renovate), Bend, OR (Mar 2014 to Jan 2015) - Hired to establish the Professional Services for all hospitality clients. Created and presented strategic plans for new revenue streams, including offering Accounting and HR services to the hospitality base, and designing client marketing tools for new revenue streams. Highlights include:

Launched REACH CRM (new production introduction) creating $8M in top-line revenue in the first 6 months. Clients signed include Marriott, Hilton, Ritz Carlton, and many more.

Created and presented strategic plans for new revenue streams – 1) utilize our accounting team to do the client’s accounting 2) Human Resources 3) Design all client marketing for fees.

Created college sponsorship program to generate alumni hotel loyalty – secured University of Alabama alumni, generating $200k increase in revenue.

STRATEGIC OPERATIONS CONSULTANT COO Bend, OR (2009 to 2014) Developed business models, strategic direction, competition analysis, and implementation/rollout for start-up. Executed local strategy for local restaurant inclusion, visibility and notoriety- post 2008. Highlights include:

COO of SocialEatia for the startup model, created a franchising model for expansion. Designed and implemented the initial business plan. Built a long-range strategic plan designed for the second round of funding.

Developed post-2008 strategies, increasing revenues 30% for retail entities in Alabama.

Produced sale documentation and bank financing for clients within the telecommunications industry. DIRECTOR OF SALES DEVELOPMENT/OPERATIONS, Edge Wireless/Cellular One/AT&T, Bend, OR (Apr 2000 to Jan 2009) - Designed and implemented infrastructure systems from the ground up, including IT, POS, sales, and marketing strategy entry and execution. (2nd only to Verizon in 2 years). Presented financial performance to bank syndicate and underwriting partners. Designed innovative sales structure and sales compensation programs. Overall responsibility for sales and revenue performance, marketing, promotions, community involvement, cost per customer, company churn, and budgeting. Maintained fiscal responsibility and managed performance for these departments.

Highlights include:

Created internet-based outside sales lead and sales tracking programs.

Implemented Community questionnaire forging immediate acceptance

Designed data rate plans and managed integration of training.

Data rate and compensation plans resulted in increased feature sales by 700%. From February 2008 increased revenues from $300k per month to over $2.2M per month by June 2009.

Created “MePhone” prepaid product line. The program resulted in a “phone in a box” type product and attracted over 30,000 customers. Results far exceeded revenue goals while meeting cost constraints. Edge

Negotiated and acquired Agent relationships with other carriers to have cross-market customer. hand-offs and customer-on-the-move programs. Creating a $25k/month revenue stream.

Implemented Accelerator compensation program, increasing performance by 36%.

Circle of Excellence Achiever for Senior Staff, Edge Wireless, LLC. References:

Scott Draper 541-***-****; *****@******.*** (CEO Club Northwest) Donnie Castleman 541-***-****; *********.******@*****.*** (COO Edge Wireless ) Bill Rich 541-***-**** ********@*************.*** (Finance Chair Bend Golf Club) https://www.linkedin.com/in/jeff-keller-5210a214/

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