Marketing Director Home Sales
Resume:
Bill Bracken
Consultant
Tucson, AZ *****
********@***.***
Sales and Marketing Executive
Work Experience
lead procurement
Riteway Air Conditioning-Tucson, AZ
March 2018 to August 2020
set in home appointments for heating and cooling sales Was out of work since August2020 due to car accident Lead procurrement
Rainsoft water purification systems-Tucson, AZ
March 2016 to March 2018
Set appoint.ents for in home sales throughout pima County arizona Consultant
A Sam Rodgers community-Venice, FL
2006 to 2008
Pre construction sales of a new mid to high end community starting prior to roads homes or an entry. A beautiful concept at the worst possible time in our economy. Bogged down by political issues the slow starting development was seriously hindered by economic issues of our time.
Consultant
Vision Homes-Fort Myers, FL
2005 to 2006
A fledgling construction company attempting to sell low price homes from plans in Lee and charlotte county fl., to contract with homeowners and lenders to complete homes started by failed companies and to speculate homes in communities where builder programs were becoming available due to the down turn in housing. Sales Director
2003 to 2004
Hired to help develop the " on your location" division of Centex. My responsibilities included maintaining four sales centers and three model centers in three southwest fl. Counties, Interacting with multiple
lending institutions. Canvassing focus groups, and establishing a target market for each location, hiring training and motivating sales staff, working with media and interacting with area realtors Sales and Marketing Director
Armstrong Homes-Ocala, FL
2002 to 2003
Hired to help transition the company from a medium size family operation to a multi-faceted builder developer. Specifically, to help them grow from a local tract builder to a builder developer of active adult communities. The first effort being Stone Crest Golf &C.C. in Summerfield Fl Sales and Marketing Director
Ridgewood Lakes-Davenport, FL
2001 to 2002
Accomplishments included taking this company's advertising efforts to a national level and instituting a telemarketing operation.
Sales Director
Gulf Harbor-Fort Myers, FL
1999 to 2001
33908
Luxury golf and yachting community priced from one hundred fifty thousand to several million dollars. Increased sales by 17%and increased the gross margin by 20%. To accomplish this goal it was necessary to motivate the sales team, work closely with advertising, and marketing, sell memberships in an equity ownership country club, interact with our national telemarketing division, reside as president of the design review board, establish a commitment to our participating builders and work closely with our construction team to bring quality up to standards appropriate to a fine community and it's potential purchasers. Residential Sales & Marketing Director
Deltona Corporation-Ocala, FL
1995 to 1999
34473
Employed to orchestrate the sales and marketing of Timberwalk, a new 3000 Home community
(utilizing "preferred builders"), to increase installment land sales, and to stimulate shelter sales in the existing Marion Oaks subdivision. I was able to build a formidable sales and marketing team that included an on-site sales team, a lead generation and follow up division and a National Broker Network, utilizing national and major market media, trade shows, seminars, and direct mail. A 30 % increase in homes built on previously sold sites in Marion Oaks as well as a 22% increase in installment land sales resulted.
Owner, Sales & Marketing Director
Amerenet / Lehigh Marketing-Lehigh, Fl, US
1993 to 1995
Owner -Partner of Brokerage assigned to sell out the balance of the installment sales home sites owned by the Lehigh Corporation and to establish a participating builder program. Successfully sold out the land inventory
Sales & Marketing Director
Sugarmill Woods pgI corporstion-Homosassa, FL
1989 to 1993
Managed home and installment land sales for this 13,000-acre community. (Average lot price
$25,000; average home $200,000). In one year we changed this from a dormant community to one that sold 100 homes and 800 lots. During that time we added an additional eighteen- hole golf course and club to compliment the existing twenty-seven-hole facility and to allow for more expensive homes and locations.
Manager of Visitor Sales
ITT Community Development Corporation-Palm Coast, FL 1987 to 1989
Managed a 47,000 acre on-site operation that was visited by more than 20,000 people a year and was staffed by more than twenty-five sales associates and support individuals, as well as seven separate model centers compromising a mix of single family, villa and condominium lifestyles. Increased sales by 25% from 400 to 500 Florida West Coast in a year. Director of Sales & Marketing
The Radice Corporation-Fort Lauderdale, FL
1981 to 1987
Responsible for all aspects of residential sales and the marketing of multiple locations, products, and price ranges designated to attract several different market profiles. Successfully lead the West Coast Division as regional director for several years.
Education
University of Miami - Miami, FL
University of Hartford - West Hartford, CT
Real Estate
Eastern Connecticut State College - Willimantic, CT Gold Coast School of Real Estate - Fort Pierce, FL Florida Success Academy - Boca Raton, FL
Skills
• Negotiation
• Marketing
• Sales
• Customer service
• Lead generation
• Telemarketing
• Canvassing
• Business development
• Outside sales
• Sales Management
Certifications and Licenses
Sales And Marketing Director
Hire, train, and motivate on-site, telemarketing, and off- site representatives. Create marketing programs both local and far-reaching. Recruit and manage broker networks.
Organize and participate in off-site seminars and trade referral sales through the mandatory framing, and improve prospect conversion through better follow-up tracking. Quickly identify strong areas and challenges, evaluate problems, and take appropriate action in a timely manner. Utilize marketing experience and ability to continually renew excitement in the marketplace so that the prospect file stays fresh, and the sales people don't become complacent. Institute on going sales training, quarterly or semi-annual seminars, followed by workshop curriculum designed to maintain staff focus.
Use follow-up systems to solve resident problems and gain referrals. Keeping sales associates well-informed and comfortable with available financing as well as the particular advantages of purchasing our product. Promoting team loyalty and commitment by example and team support. Establishing well-defined policies to avoid employee disputes and making sure that they are understood.
Assessments
Work style: Professionalism — Completed
June 2021
Tendency to be accountable, professional, open to feedback, and act with integrity at work Full results: Completed
Indeed Assessments provides skills tests that are not indicative of a license or certification, or continued development in any professional field.
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